What Is Reevaluation

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A reevaluation is used to confirm your student’s continued eligibility for special education and related services. Reevaluations are needed when your student’s needs change to the extent that the current evaluation does not provide enough information for the IEP team to revise your student’s IEP. For Educational Evaluations in US visit here

1. How often can I get my student reevaluated?

Reevaluations can occur:

A. Not more than once a year, unless the parent and district agree that a reevaluation should occur sooner; or

B. At least once every 3 years, unless the parent and the district agree that a reevaluation is unnecessary.

2.How long does a school district have to complete a reevaluation?

A reevaluation needs to occur within 35 school days after the district receives your consent for the reevaluation. The timeline for completing the reevaluation will be less than 35 school days if the required 3-year timeline ends sooner.

3. What is included in a reevaluation?

A reevaluation includes:

A. A review of all existing data on your student – which includes the most recent evaluations, classroom based tests and statewide assessments, classroom based observations, observations by teachers and other services providers, and information and observations provided by you.

B. Any additional assessments from qualified professionals to determine your student’s continued eligibility for special education and related services.

C. A determination of whether your student needs additional services or modifications to meet her/his annual goals.

D. A determination as to the extent your student can participate, as appropriate, in the general education curriculum.

An Essay On Education And Evaluation

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Education and evaluation are inter-related processes. Evaluation is as old as the process of education itself. Education in its wider sense implies not only acquisition of knowledge, but also development of abilities, skills, personality qualities which are important in individual’s personal and social life. The function of evaluation in education is to provide a systematic assessment of the development of these qualities as an outcome of educational endeavour. Since population education is also an educational process aiming at inculcating rational attitude and responsible behaviour among the learners towards population and development issues and helping them to take informed decisions, role of evaluation is of utmost importance. Without the benefit of evaluation, one is unable to determine how well the programme has achieved its goal. Evaluation also serves as the basis for the improvement of the way activities are carried out. Evaluation is also an effort at discovering whether certain activities have led to desired effects or outcomes. Check for Educational Evaluations in US at UT Evaluators

Evaluation in education means describing something, in terms of selected attributes and judging the degree of acceptability or suitability of that which has been described. The something which is described can be any aspect of the educational scene. In broadest sense, the term evaluation is defined as a systematic assessment of the value or worth of ‘something’. This ‘something’ could be a programme or a segment of a programme, a technique or strategy used, educational materials or a situation prevalent in a particular community. It is also defined as the collection and use of information to make decisions about an educational programme like population education programme. Principles of evaluation in population education are essentially principles of evaluation in education. It is true that evaluation in population education is difficult because population education aims at effecting behavioural changes in the affective domain to a greater degree. It has cognitive component only to the extent that is needed to bring attitudinal changes.

Effort, effect, adequacy, efficiency and process are the five major aspects that must be assessed in order to ascertain success or failure f population education programme. When programme implementers evaluate effort, they try to measure the quantity as well as the quality of available resources. This type of evaluation is called input evaluation. It involves taking of all available resources, both human and material (personnel, money, educational tools, methods or techniques), and of the activities generated by these resources. The number of qualified personnel, logistics required for programme operation, the number of educational materials distributed to the target audience the kind of and number of activities conducted, etc. are some of the features considered in input evaluation. In evaluating effect, the main concern is to measure the results or the outcomes of the efforts made in terms of intended objectives. In other words, programme evaluators want to know the extent of which their objectives have been achieved. This type of evaluation is referred to as impact or outcome evaluation.

In evaluating adequacy, the effectiveness of the programme in relation to the population, it is intended to serve, is determined. This type of evaluation is otherwise known as potency effectiveness. An index of adequacy can be computed by multiplying the rate of effectiveness of the number of people exposed to the programme. The rate of effectiveness is defined as the proportion of the target population that has been reached by the programme. For example, if a population education programme operating in a particular school reaches 100 out of a total of 1000 school children, the rate of effectiveness of the programme is 10 per cent. In as much as only 100 students were covered, the programme effect or impact will actually be felt by only 10 per cent. To make the index meaningful, it should be compared with a pre-determined level of satisfaction. For Educational Evaluations in US visit here

In evaluating efficiency, programme administrators make a cost benefit or cost effectiveness analysis whenever possible. They study the benefits derived from the educational activity in relation to the costing of all programme activities. It is called realized effectiveness. In process evaluation, the evaluator is interested to know how and why a programme works or does not work, or how the different programme inputs can be used to arrive at desired results. The problem focused and future oriented nature of population education programme makes it necessary to focus its evaluation on higher level cognitive in additional to the simple recall an interpretation of population concepts and statistics.

Creating Social Media Marketing Goals That Solve Your Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all. For Digital Marketing Companies Check Vivid Digital  

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: SEO Services in London visit here

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Some Of The Magento SEO Tips to Increase Your Site’s Rankings

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Unlike other online stores, those built on the Magento platform tend to find practising SEO a lot easier (and faster!), but why? Magento has some great features that can be optimised in a few simple clicks that’ll help your site rank higher on SERP results. In this article, we’ll take you through some of the simple SEO practices suited to Magento, ones that you should be using!

01. Use the ‘Right’ Magento Extensions

First things first: Extensions. Many Magento sites are built using individual extensions to create one fully-functioning eCommerce site. So choosing the right extension for your business is imperative for generating success. The right extension will help you increase performance, usability and decrease time and cost for development.The right extension for SEO will help you remain productive, give you a competitive advantage and ensure you ensure a continuous return on investment. Listed below are our top 3 Magento SEO extensions, both paid and unpaid.

1. SEO Content Optimisation by ReloadSEO

This is a unique Magento extension, built to make writing optimised content easy. Here’s what you get:

A. Real-time feedback on the SEO performance of your category and product pages.

B. Obtains data to improve conversion rates and AdWords quality scores.

C. Makes writing optimised content easy for both visitors and search engines.

2.  Free Magento SEO Extension by Creare

It’s common knowledge among the Magento Community that is one of the best free Magento SEO extensions out there. Benefits include:

A. Simple set-up with automatic enabling of features (without configuration or customisation required.)

B. It facilitates you to use HTML sitemap page extension.

C. Remove redundant meta keywords and meta descriptions easily.

D. Numerous user-friendly aspects including Disabled Product Redirecting, Breadcrumb Structured Data, XML Sitemap Fix and SEO Options Checker.

3. Ultimate SEO Suite by AheadWorks v1.3.8

Deemed to be one of the most useful Magento modules, it provides you with multi-store support, support for your blogging feed and allows you to intelligently crawl and index your eCommerce store. For Digital Marketing Agency Check Vivid Digital  

A. The extension allows the usage of canonical URLs in your sitemap is the best insurance that the pages you want will be found and indexed by search engines bots.

B. Submit automatically generated canonical URLs to Google – allow this search engine to crawl and index your site more intelligently.

C. Split your Google Sitemap into smaller more manageable files that get approved by Google.

D. If you allow including pictures in your sitemap, Google indexes these pictures and adds them to the picture search attracting more traffic to your site.

E. The extension automatically replaces short product URLs with canonical URLs all over the store.

Implementing Meta Data and Alt Tags

Most would agree that the key to SEO success is hidden within your metadata. The practice of optimising metadata starts with keyword research. Once you have chosen 1 or 2 keywords to target for each page, it’s important to insert them wisely into your metadata.

What is Meta Data

The meta title is the backend text known as the HTML code in the header of the web page. For the purpose of this article, we’re ultimately looking at 2 components of metadata: the meta title (or the page title) and the meta description.

Optimizing The Meta Title

The meta title is probably the most important SEO element. For generic sites, optimizing your page title is best done when written within 50-60 characters, containing keywords that have been researched and proven to add the right value and relevance to the brand.

Tip: Assuming you receive most traffic from mobile devices, it’s best practice to opt for a shorter meta title. This will keep it to a viewable limit for both users and a search engine’s benefit.

For Magento sites, optimising the title can be simplified, making the whole process a lot shorter. In some cases, leaving the page title empty will actually help it optimise itself. Magento automatically pulls through the category name and parent categories, which assuming they include relevant keywords, will generate an optimised meta title.

Optimising Meta Descriptions

Previously, a meta description has been used to help search engines inform the user about the page. However, Google has improved it’s crawlability to be able to ‘read’ the entire page. This means that the meta description is now recognised to be a mere suggestion for the text displayed.

Even still, that doesn’t mean you should give it any less attention. It’s an invitation to users to view your page. For best practice, your Magento meta description should include your target keyword(s) to reinforce the fact that your page holds the answer to the user’s search query. This works to urge them to navigate through to your content, driving traffic to your products.

What Are Alt Tags

Alt tags are quite frankly the metadata for images. Simple. The alt tag is used to tell those who may not be able to see the image, what it is. Therefore, it’s crucial to include alt text not just for SEO purposes, but to ensure the elements on your site are fully accessible by all.

Consequently, search engines like Google place relatively high value on alt texts. For Magento users especially, it also helps to improve website search as Google can better determine the topic of the text, as well as driving more traffic through to your products. That’s assuming the image alt tags and product descriptions are related.

Tip: If you find your image relates to your keyword, it’s good practice to include this in the alt tag where you can. This will help alot with optimising your content for SEO purposes. (Although, that doesn’t mean to start spamming your alt text with keywords!)

Simplify Your Menu Navigation

The standard Magento menu navigation is pretty well designed. Although basic, it includes many fundamental features that make using an eCommerce site simple and easy for users.The typical main menu contains categories, subcategories and sub-subcategories – as many as the retailer wishes. Creating and managing them is just as simple as it is using them. This is done in the backend of the site.

Although, eCommerce stores that have a wide range of products may find it difficult to keep the menu categories concise and manageable by the user. Hence, Magento has created 2 ways to solve the problem:

1. Simplify the menu structure by changing category names to fit more products into a single category. In turn, this should reduce the number of subcategories that you need, making the size of your menu smaller.

2. Implement the mega-menu navigation. This is Magento’s silver lining in enhancing a cluttered menu tab. It means a retailer can show all of the products in a neat, compact way. Furthermore, it allows a site to promote the products and include images, increasing user attraction.

Tip: When optimising you menu nvaigation you should always keep 3 things in mind: be easy to understand, search and follow.

Optimise Internal Search

Perhaps a user knows what product they are looking for, or maybe they at least have an idea. Trailing through even a simple menu tab, can seem like a lot of effort. Hallelujah for search bars. Searching using a search bar can seem like a great idea up until the product you are looking for is slightly misspelt and hence it reads “The product you are searching for is not available.” Great. That’s where optimising internal search comes into play.By building an internal search functionality that scans over your site, you can return the most relevant results to users and even suggested products that may be related, though not the product itself. SEO Services in London visit Vivid SEO

Speed Is Key

Statistics show that 40% of visitors to your website visitors will leave if the page doesn’t load within 3 seconds and 80% of customers will not return if website speed doesn’t match their standards. Hence loading speed is a huge factor in the success of any website.

You can optimise your website’s speed with the following tips:

A. Upgrade to Magento 2 and keep it updated – one of the top reasons Magento 2 loads so quickly is due to the lightning database read speed. To fasten the read speed you must enable Flat Catalog which will reduce the MySQL query complexity.

B. Check your system core to ensure you have a good amount of storage for your website.

C. Merge your CSS and JS files to help decrease loading time and make your frontend look more appealing to users.

D. Utilise Magento Caching features.

Make Everything Mobile Friendly

With billions of mobile phone users worldwide, the mobile shopping ratio is said to increase every day. So make everything mobile friendly! That includes your menu navigation, product images, search URLs and buttons. If your site doesn’t support mobile, you’re putting yourself in a losing situation.

To optimise your Magento site for mobile you can:

A. Use a smooth, responsive design

B. Include shorter product descriptions, metadata, URLs and so on

C. Optimise your images so that they load faster without compromising on quality

D. Make sure your buttons are sized for the “large thumb or finger”

Social Up Your Product Pages

Integrating social media into your product pages can help increase brand awareness through encouraging your happy customers to share their favourite products with their friends and followers.This can be done by including automatic share buttons from popular sites like Facebook, Twitter and Instagram and even sites like Amazon, Microsoft Windows and Reddit. The more social groups you allow users to share with, assuming they are relevant places to be for your brand, will give users more options to repost your products.

Include Social Login Buttons

Not only should you integrate social share buttons, but through using social login buttons, a user is given a potentially more convenient way to sign in and make a purchase. This is because they aren’t required to create a new account and enter duplicate information such as name, address and so on even as a guest login. These details can be taken from their favourite social account leaving them to enter only their payment details.Although not social-related, by also integrating secure payment providers such as PayPal, ApplePay or Amazon Pay, a user can then further simplify their checkout process by using an “automatic” payment option. This again makes the purchase possible without having to enter details by using previous payment information that is stored and protected externally.

Use Search-Friendly URLs

It’s best practice to ensure that every URL on your site is optimised for the main keyword on the page. As every URL has to be different, this makes it a lot easier for implementing your targeted keywords.

For many eCommerce sites, it’s important to ensure each category, subcategory and product page is created in a way that makes knowing where on the site a user is, super easy. This relates to simplifying user navigation which in turn, can improve search friendliness.

As a general tip, Magento sites should abide by creating search-friendly URLs using the following formats:

Category Page: yourdomain/category/

Sub-category Page: yourdomain/category/sub-category/

Product Page: yourdomain/category/sub-category/product-name/

The “Structured Portfolio”: A framework For Outcomes-Based Evaluation

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Portfolios have long been used in education to document the activities and progress of the learner. Portfolios are usually collections of work, evaluations, and products of the learner over time. In contrast to the traditional “learning portfolio,” in which a trainee determines the contents, the contents of a “structured portfolio” are defined by both the training program and the trainee to maximize outcomes-based evaluation. A portfolio does not function as a single evaluation “tool” but represents a framework and process for collecting, analyzing, and documenting the successful acquisition of the general competencies. This process requires active engagement of the trainee in their own evaluation processes.

The principal characteristics of a structured portfolio are that it:

  • Employs a multifaceted approach to evaluation. Research has shown repeatedly that an evaluation system heavily weighted toward global faculty evaluations overestimates resident competency. Global evaluations often suffer from poor validity and reliability and fail to accurately assess domains such as communication skills, practice-based learning, and systems-based practice. Educational Evaluations in US visit here

  • Uses the principle of “triangulation.” Evaluation methods, if used effectively and properly, can be used to evaluate more than one general competency.

  • Is longitudinal and comprehensive in scope and truly represents a composite of a trainee’s competence and performance.

  • Includes evidence of trainee self-assessment and reflection.

  • Contains trainee contributions, demonstrating evidence of professional growth and performance to the structured portfolio. Keep in mind that the resident should have full access to the portfolio.

  • Evaluates all 6 general competencies by more than one method per competency.

  • The minimal components for a structured portfolio would include at least one method of evaluation from each of the following 4 broad evaluation methodologies:

  • Foundational Evaluations: The longitudinal global ratings and monthly evaluations by faculty. These evaluations should represent a robust composite of multiple assessments by faculty.

  • Direct Observations: Observation of the trainee’s clinical, communication, and interpersonal skills.

  • Practice and Data-Based Learning: Active application by the trainee of personal performance data and system information to improve his or her practice. One example would be a medical record audit of patients accompanied by self-assessment, reflection, and a quality improvement plan.

  • Multi-Source Evaluations: The perspective of patients and nonphysician health care providers should be included as part of the portfolio.

How Search Engines Work & What Are Search Engine Ranking Factors

The internet is incredibly large; there are (currently) approximately 50 billion indexed web pages and without search engines it would be impossible to find useful information in this clutter. It would be like searching for a needle in a haystack.Search engines bring order to this chaos. By building an index they can show you the most relevant web pages for your search query. But this index changes frequently. New websites are added daily, web pages are redesigned, new files are uploaded, etc. Because the internet is a dynamic entity, search engines need a tool to help the index stay up to date. For Digital Marketing Agency Check Vivid Digital 

That’s where crawlers come into play. These automated robots scrape web pages for information; they index links, images, videos and other files.

Here’s how a search engine uses crawlers to create search engine result pages:

A] Discovery:

The crawler finds your website, either via a link from another website or via the Add URL page. Currently, Google only follows href and src links.

B] Indexing:

The web pages are processed and indexed. Note that not all content types can be indexed (e.g. some rich media types or dynamic pages).

C] Results:

When you enter a query, search engines analyze their index and show you the most relevant web pages.

In order to show you the most relevant results from their index, search engines need to use a ranking system. There are several factors that are taken into consideration and understanding these factors is essential for your SEO success.

Search Engine Ranking Factors

Relevancy is determined by over 200 factors. It’s impossible to discuss them all, partially because it would take too much time, but mostly because we don’t know all of them. However, research has identified several elements that are important:

Links

When we talk about links, we talk about PageRank; the link analysis algorithm used by Google. It was made by Larry Page (hence the name PageRank) and Sergei Brin, the company’s founders.This algorithm takes quantities of links into account – every link to a website is seen as a vote for that website. The more links you get, the higher you will rank. SEO Services in Hyderabad visit here

One thing you should keep in mind is that this is not a democratic system. Not every link has the same weight. Links from authoritative websites have more influence than links from less popular websites.

Keywords

The keyword distribution on your page is also important. Google checks how often the search query can be found on your page. If it appears in your domain, url, title, header tags, content… the page will be considered more relevant.

Site Age

Old is gold. Google considers older websites to be more authoritative than new websites.

Freshness

Frequently updating your website is a good idea. Add new pages or update old ones. Fresh pages are a sign that the website is not dead.

Other Factors

As they’ve said before: it’s impossible to discuss all the ranking factors. There are others, such as site speed, AuthorRank, site structure… but these are some of the most important.

What Are The Importance Of A Good Site Structure For SEO

The structure of a web site, blog or ecommerce store is very important both in terms of SEO and usability. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way. For Digital Marketing Agency Check Vivid Digital

Site Structure and SEO

A well-defined site structure is important for SEO for three main reasons:

1. It helps search engines understand your content better A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.

. The way search engines work is the following:

. They discover your website on the Web.

They try to figure out the structure of the site so as to get a better understanding on how your pages/posts are related and which pages of your site are more valuable than others.

When you have an optimized structure, you make this job very easy for them and this means better exposure.If on the other hand your site structure is flat, search engines can still index your pages but they won’t have enough clues as to how your pages are related.

2. A good structure increases your chances of getting Sitelinks in Google search Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. They are a great way to make your search listings more prominent and increase your CTR (click through rates).

You cannot specify which parts of your website to be shown as sitelinks since these are automatically selected by the Google algorithm.The only way to get sitelinks to appear with your listing is through a good site structure. SEO Services in Hyderabad visit here

3. A good structure provides for a great user experience and lowers bounce rate.A bounce rate is a metric that shows how many people that land on a webpage leave without interacting with the page or site. A high bounce rate is bad for SEO and the reason is the following:

Google knows when a user clicks on your listing from Google search, visits your page and then goes back to Google search without interacting with your website.For them, this is a signal that users are not happy with the results and eventually this will lead to lower rankings.

When you have a solid site structure, users will find it easier to navigate through your website and find what they are looking for and this increases usability, time on site and lowers your bounce rate.

SOME OF THE 5 STRATEGIES EVERY SUCCESSFUL WEB DESIGN PROJECT NEEDS

Teamwork is so important. Growing up, every team sport and group project was touted as a “team-building experience” that we needed as we got older. As you entered the workforce, you realized that teamwork actually is as important as advertised in your youth.We believe teamwork is at its finest when you have a wide spectrum of very different roles come together. That is what attracted me to inbound marketing and web design in the first place. Just like basketball (or any other team sport), you have a set of individuals, each with their own specialty and role, working toward a common goal. For Digital Marketing Services Check Vivid Digital  

So when you start to consider a website redesign and you begin to look at the process for how it’s done, what are some important strategies that should be part of the project?

While titles may be different and roles may overlap, here are five strategies that every successful web design project needs:

1) Marketing Strategist

The marketing strategist plays a key role in the long-term success of your website. This individual works to ensure the success of the client and their team. The marketing strategist sets expectations, makes sure the team and budget are on track, and works with the rest of the roles involved to set realistic deadlines for the web design project. This person routinely checks in with the team and helps team members overcome any obstacles, relaying information to the client as necessary, while also ensuring all project stakeholders stay on the same page.

The marketing strategist should also understand the latest internet trends and know how to optimize a website for the best conversion rates in the long term. Often, this person collaborates with the content specialist to create offers, blog posts and other content to attract and convert website visitors The marketing strategist’s involvement doesn’t stop after the website launch. This individual focuses on bringing your ideal customers to the site and converting them into leads and sales. As such, the marketing strategist plays an important role in maximizing your website’s ROI.

2) UX Designer

An Agile web design process always begins with the team’s involvement in scoping and prioritizing elements of the project. Your team should always include a UX designer.The UX designer is like an architect and helps formulate the website strategy by conducting initial research on a client’s current website and analyzing it to help craft buyer personas, set goals and create a blueprint for the new website. Every step following the strategy is in place because of this role.

The designer is also responsible for bringing the pages to life using the wireframes created to mock up each page. The designer focuses on creating site concepts as well as developing templates and the graphic design for the website.The UX designer works in tandem with the team, and in particularly close collaboration with the content specialist. SEO Agency in Hyderabad visit here

3) Content Specialist

Content is such an important part of your website, but it doesn’t always get the attention that it deserves. Too often, the task of writing gets delegated to someone who is not a professional writer, which can cause poor conversions and project delays.

A great web design project needs to have someone spearheading content creation. This person should have experience in writing web content, educational marketing copy and persuasive conversion offers. In this role, the content specialist uses the personas for direction to create content for each page of your website.The content specialist should have an eye for detail and be able to use their writing to persuade your audience.

4) Website Developer

Strategy, content and design are all key, but without a team of developers to tie all those pieces together, your website will never be built. The website developer (or development team) uses the web strategy, content and design to build out the website. In this role, the developer builds out the code for the website, performs multiple tests and ensures any bugs or issues are dealt with accordingly. The backend developer builds the website.

5) Editor

It’s important to have a great editor as part of your website project. A professional editor ensures that everything on your website is working, complies with brand guidelines and is error-free. The editor tests workflows, calls-to-action, internal and external links, and more. The difference between having a nice website and a great, professional-looking website is often the work of a strong editor.

 

Top 8 Key Points Getting Started With An Ecommerce Business

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be.

Ecommerce marketing simply uses the best channels and most effective digital methods for the benefit of your business. Digital marketing is a package of ways to help grow your business, further its reach and raise awareness. As digital marketing becomes more and more technologically advanced, and marketing automation becomes the norm for the most basic tasks, you can focus on drawing in sales and growing your business. For Digital Marketing Companies Check Vivid Digital  

With more than 206 million predicted shoppers spending money online this year, there’s never been a better time to start an eCommerce business. If you’re thinking about starting an eCommerce business and selling products online, Here we’re looking at what you need to do to promote your ecommerce business and harness all the data available to you to help you succeed.

1. Start With Your Business Name

The first thing to do (after you decide what you want to sell, of course) is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it’s not already in use. Once you’ve chosen the name, register it. (If you form an LLC or corporation, this will happen automatically in the state where you file your paperwork.)

2. Secure Your Domain Name and Website

Ideally, you’ll get your business name as your domain name, but if it’s not available, choose a URL that’s easy to say and spell, and relates to your business. So if your business is Karen’s Craft Creations and KarensCraftCreations.com isn’t available, try something similar like CraftsbyKaren.com.

The design of your eCommerce site may be the biggest business expense you have. But you want to ensure that it’s not only visually appealing, but also functional. There are out-of-the-box eCommerce solutions like Shopify to begin with, but you may require something more custom-made if your needs are more than basic.

3. Know Your Customer

Your customer’s digital experience is entirely down to you. You can deliver and shape the customer journey each person who visits your website experiences, but you need to know them first. Your target customer should be someone you know inside out, and you should do all you can to focus in on their wants and needs.

You can discover all this information through engaging with your customer, using social media to talk directly to them and find their chosen channels for communication and engagement. The more you know about the people you want to sell to, the better you can shape your content and digital presence to suit them.

4. Know Your Industry

You may already think you know the ins and outs of your business and its field, but more research and analysis can never hurt. In the digital age, everything moves quickly. Any new developments should always be followed and explored in depth.

Likewise, recent history should be fully understood so you can forecast for the future. The better your grasp of the current status of your industry, the easier it is to predict where things may go next. Your strategic plan should make the most of your data and insights.

5 Select The Best Business Structure and Register Your Business

You’ve got several options when it comes to your business structure:

. Sole Proprietor

. Partnership (if you have a business partner)

. LLC

. Corporation

If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.You can register on your own by filling out the appropriate business structure paperwork from the IRS yourself, or you can hire a business filing company to do it for you. A lawyer is another option, but that’s often overkill for the average small business owner’s needs. SEO Agency in Hyderabad visit here

6. Get Your Employer Identification Number

You’ll need an Employer Identification Number (EIN) to open a business bank account and file your business taxes next April. Your EIN is a bit like your business’ social security number: it’s a unique number that identifies your business and helps you file important paperwork. Every business needs one, whether you’ll have employees or not.

7 Know Your Competitors

The wide range of analytics tools out there makes analyzing and understanding your competitors easier than ever before. Pinpointing their strengths and weaknesses gives you something to build from or work towards.

You can examine their social media to see where the small (or large) knowledge gaps lie. It’s in these gaps that you can find your own space and carve out your position in the market where your competitors aren’t already succeeding.

8. Building Your Digital Presence

Nothing matters more than your digital presence as an ecommerce business. Your website isn’t the be all and end all, but it needs to look its best. It is your virtual shop window and a 24/7 portal for leads and sales for your business. You don’t need to invest thousands to make it appealing but you need to give it your time and attention to succeed.

Design Matters

Designing your website doesn’t necessarily mean bringing in an expensive agency. Design is unique to your business and to get started, you may be able to put something together yourself. Your website is a chance to show off what you’re all about and there is no one-size-fits-all approach to web design.

Keep it simple, get your point across and you can be sure your customers will be keen to find out more. All websites are always in beta so don’t expect perfection, just deliver everything you want in the best way you can, ensuring you update your content regularly.

Don’t Doubt Do It Yourself

There are a wide range of self-serve website tools which allow you to piece together your own design. Ready-made templates exist to let you build a compelling experience with ease. No business in 2018 can get by without a strong web presence. Difficulty creating and managing a proper website shouldn’t be a hurdle if you choose the right tools.

Choosing your Domain

If you’re starting from scratch, then you need to begin by selecting your domain. Without a domain you have nowhere for your website to be held and no way for people to access it. Choosing a domain takes seconds, and within a few minutes, you can have your piece of the internet registered in your name and ready to build.

The 3 Important Strategies to Improve Your Search Engine Rankings

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We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going to roll out the Speed Update, they changed their approach to measuring page speed via the Google PageSpeed Insights tool, as well.My team wanted to know if there was any correlation between a page’s speed and a page’s positions in mobile search results, so we ran experiments to find out. We conducted one before and one immediately after the Speed Update. The results? Surprising.

Based on what we learned, these are top three ways you can use page speed as an opportunity to improve your ranking.

1: User Engagement

Simply, user engagement is the measurement of how well your website engages Internet users. A focus on optimizing your website to improve the SEO factors above related to user engagement is the key to this strategy.

SEO ranking factors for user engagement include the following:

Direct website visits – users who visit your website by directly typing in your URL address into their Internet browser (in other websites, the popularity of your website is one of the signals) Time on site – the amount of time users spend on your website Pages per session – the average number of pages users view during a visit to your website Bounce rate – the percentage measure of website visitors who leave your site after viewing only one page without interacting with it 3 Quick Ways to Improve User Engagement Create content that helps users satisfy the problem they are having or challenge they are trying to solve as expressed by the query they use during a search Link to deeper, more specific content within your website giving the user a path to progress and become more immersed in your content and your expertise Create content in multiple forms such as lists, photos that aid the message, videos, and recommended steps or actions Your website design should be appealing to your target market, showcase your brand, and create an environment that makes your content highly and easily readable— particularly on a mobile device.

Quickly provide information on how your products/ services work and an incentive motivating users to perform a certain action; whether that’s calling you, filling out a contact form, making a purchase, etc. Check For Digital Marketing Companies in Vivid Digital

2: Link Structure

Link building, content marketing, link solicitation— it has many names. The most overlooked and undervalued tactic in all of search engine optimization, link structure is how your website interconnects with itself and other websites across the Internet.

Essentially, link structure involves how your website links to other pages within itself (internal links), how your website links to other websites (outbound links), and how other websites link to yours (backlinks/ inbound links).

A focus on optimizing your website to improve the SEO factors involving link structure is the key to this strategy. The SEO ranking factors involving linking include:

Total referring domains – the total number of domains that link to your website Total backlinks – the total number of times (or links) other websites link to your website Total referring IPs – the total number of IP addresses involved in the backlinks to your website Total follow backlinks – the total amount of backlinks counting towards your website’s PageRank (See the difference between follow vs. no follow links) 3 Quick Ways to Improve Your Link Structure Avoid overloading links to your internal top level pages Create a white hat SEO link solicitation plan to get more high-quality backlinks Use appropriately descriptive anchor text for all your links (No more links with clickable text saying, “Click here.”) Your links should briefly describe the type of content the link goes to, the page’s benefit, OR the action the user should take when they land on that page.

3. Increase your Optimization Score.

The findings of our experiment are curious: while we found no correlation between a mobile site’s position and site’s FCP/DCL metrics, we did find an extremely high correlation (0.97!) between a mobile site’s position in search results and its average Optimization Score.

While there is little we can do to influence FCP/DCL metrics (as they are based not only on the actual speed of your site, but also on the users’ connection speeds and their devices), improving your Optimization Score is crucial. The good news? It’s also totally manageable. For SEO Services in Hyderabad visit  here

Google provides a list of recommendations on how to deal with the factors that can lower your Optimization Score in PageSpeed Insights.

Here is a quick list of what you can do:

Avoid landing page redirects. They slow down rendering of a page, which negatively affects desktop and mobile experience. Enable compression. Small image size cuts time spent to download the resource as well as data usage for the client, plus it improves pages’ rendering time. Improve server response time. 53% of mobile users will leave a page if it does not load in less than 3 seconds. Implement a caching policy. Its absence leads to a great number of roundtrips between the client and server during the resources’ fetching process, which leads to delays, page rendering blocking, and higher costs for visitors. Minify resources (HTML, CSS, and JavaScript). It helps to cut on redundant data from the resources delivered to visitors. Optimize images. They account for about 60% of a page size, and heavy images can significantly slow down site’s rendering. Optimize CSS delivery. A page needs to process CSS prior to its rendering. When CSS is full of render-blocking external stylesheets, the process requires a great number of roundtrips that delay rendering. Prioritize visible content. If above-the-fold content exceeds 14,6kB compressed, it requires multiple roundtrips between the server and user’s browser to load and render content. Remove render-blocking JavaScript. Every time a browser encounters it in site’s HTML, it has to stop and execute this script, which slows down the rendering process. If you’re unsure how to implement any of the above page speed optimizations, talk to your website developer or check out more tips here.