We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going to roll out the Speed Update, they changed their approach to measuring page speed via the Google PageSpeed Insights tool, as well.My team wanted to know if there was any correlation between a page’s speed and a page’s positions in mobile search results, so we ran experiments to find out. We conducted one before and one immediately after the Speed Update. The results? Surprising.
Based on what we learned, these are top three ways you can use page speed as an opportunity to improve your ranking.
1: User Engagement
Simply, user engagement is the measurement of how well your website engages Internet users. A focus on optimizing your website to improve the SEO factors above related to user engagement is the key to this strategy.
SEO ranking factors for user engagement include the following:
Direct website visits – users who visit your website by directly typing in your URL address into their Internet browser (in other websites, the popularity of your website is one of the signals) Time on site – the amount of time users spend on your website Pages per session – the average number of pages users view during a visit to your website Bounce rate – the percentage measure of website visitors who leave your site after viewing only one page without interacting with it 3 Quick Ways to Improve User Engagement Create content that helps users satisfy the problem they are having or challenge they are trying to solve as expressed by the query they use during a search Link to deeper, more specific content within your website giving the user a path to progress and become more immersed in your content and your expertise Create content in multiple forms such as lists, photos that aid the message, videos, and recommended steps or actions Your website design should be appealing to your target market, showcase your brand, and create an environment that makes your content highly and easily readable— particularly on a mobile device.
Quickly provide information on how your products/ services work and an incentive motivating users to perform a certain action; whether that’s calling you, filling out a contact form, making a purchase, etc. Check For Digital Marketing Companies in Vivid Digital
2: Link Structure
Link building, content marketing, link solicitation— it has many names. The most overlooked and undervalued tactic in all of search engine optimization, link structure is how your website interconnects with itself and other websites across the Internet.
Essentially, link structure involves how your website links to other pages within itself (internal links), how your website links to other websites (outbound links), and how other websites link to yours (backlinks/ inbound links).
A focus on optimizing your website to improve the SEO factors involving link structure is the key to this strategy. The SEO ranking factors involving linking include:
Total referring domains – the total number of domains that link to your website Total backlinks – the total number of times (or links) other websites link to your website Total referring IPs – the total number of IP addresses involved in the backlinks to your website Total follow backlinks – the total amount of backlinks counting towards your website’s PageRank (See the difference between follow vs. no follow links) 3 Quick Ways to Improve Your Link Structure Avoid overloading links to your internal top level pages Create a white hat SEO link solicitation plan to get more high-quality backlinks Use appropriately descriptive anchor text for all your links (No more links with clickable text saying, “Click here.”) Your links should briefly describe the type of content the link goes to, the page’s benefit, OR the action the user should take when they land on that page.
3. Increase your Optimization Score.
The findings of our experiment are curious: while we found no correlation between a mobile site’s position and site’s FCP/DCL metrics, we did find an extremely high correlation (0.97!) between a mobile site’s position in search results and its average Optimization Score.
While there is little we can do to influence FCP/DCL metrics (as they are based not only on the actual speed of your site, but also on the users’ connection speeds and their devices), improving your Optimization Score is crucial. The good news? It’s also totally manageable. For SEO Services in Hyderabad visit here
Google provides a list of recommendations on how to deal with the factors that can lower your Optimization Score in PageSpeed Insights.
Here is a quick list of what you can do: