The structure of a web site, blog or ecommerce store is very important both in terms of SEO and usability. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way. For Digital Marketing Agency Check Vivid Digital
Site Structure and SEO
A well-defined site structure is important for SEO for three main reasons:
1. It helps search engines understand your content better A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.
. The way search engines work is the following:
. They discover your website on the Web.
. They try to figure out the structure of the site so as to get a better understanding on how your pages/posts are related and which pages of your site are more valuable than others.
When you have an optimized structure, you make this job very easy for them and this means better exposure.If on the other hand your site structure is flat, search engines can still index your pages but they won’t have enough clues as to how your pages are related.
2. A good structure increases your chances of getting Sitelinks in Google search Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. They are a great way to make your search listings more prominent and increase your CTR (click through rates).
You cannot specify which parts of your website to be shown as sitelinks since these are automatically selected by the Google algorithm.The only way to get sitelinks to appear with your listing is through a good site structure. SEO Services in Hyderabad visit here
3. A good structure provides for a great user experience and lowers bounce rate.A bounce rate is a metric that shows how many people that land on a webpage leave without interacting with the page or site. A high bounce rate is bad for SEO and the reason is the following:
Google knows when a user clicks on your listing from Google search, visits your page and then goes back to Google search without interacting with your website.For them, this is a signal that users are not happy with the results and eventually this will lead to lower rankings.
When you have a solid site structure, users will find it easier to navigate through your website and find what they are looking for and this increases usability, time on site and lowers your bounce rate.