Hyundai Xcent Features, Specifications & Performance

Hyundai Xcent Overview

The Hyundai Xcent marked the company’s entry into the compact sedan segment in India. Based on the Grand i10, the Hyundai Xcent became popular in its segment, partly due to features like steering mounted audio and Bluetooth controls. Safety features such as ABS and driver airbag being standard across all variants make it an even better option for a small family. The Hyundai Xcent is powered by two engine options, a 1.2 litre Kappa petrol and a 1.2 litre U2 CRDi diesel. The petrol engine generates 81.8 hp of power at 6,000 rpm and 114 Nm of torque at 4,000 rpm and the diesel produces 74 hp at 4,000 rpm and 190 Nm from 1,750 rpm to 2,500 rpm. Both engines, have the right balance between performance and fuel efficiency. Request a test drive for Xcent in Hyderabad at Tryaldrive

Hyundai Xcent

Hyundai Xcent Exterior

This time around, Hyundai has tried to apply maximum effort to implement the design scheme from the high-end models in its portfolio such as Elantra. This has resulted in new ‘cascading styled’ grille that looks similar to the elder sibling. This also makes the Xcent looks different from the Grand i10 for which it has been taunted for many years. But for many, the older set-up with slender grille joining the headlamps would have been more appropriate. Another noticeable change at the front is the revamped headlamps and the revised bumper which now houses daytime running LEDs, positioned above the fog lamps.

There aren’t many changes at the side profile except the wheels are larger than before and a new set of 15-inch diamond cut alloy wheels. However, it’s the rear that has gone through a huge makeover. The smaller tail-lights of the previous model have now been replaced by wrap-around units, adding nice width to the car. The taillights setup look like a typical Audi. Then there is matte-black strip running across the rear bumper that further adds to the muscularity. Other changes include shark fin antenna at the top and the 1.2D badging on the front right fender. Overall, the changes done by the carmaker at the outside will compel you to make a nod of appreciation.

Hyundai Xcent Interior

The interior cabin of 2017 Hyundai Xcent is finished in dual-tone Black and Beige upholstery with Blue illumination. Though, most of the features seen on the pre-facelift model such as adjustable rear headrests, rear seat centre armrest with cup holders, leather wrapped steering wheel, fully automatic temperature control, tachometer, multi-information display with digital clock and tripmeter, electric power steering, front and rear power outlets, rear A/C vents, cooled glovebox, height adjustable driver’s seat and push button start/stop have been retained in the new model. However, the biggest update comes in form of the 7.0-inch touchscreen infotainment system with Smart phone (Apple CarPlay, Android Auto and MirrorLink), Bluetooth, Aux-in, USB connectivity and Voice Recognition feature.

Though, it is available on the range-topping variants as the mid variants get just a 2-DIN audio system with four speakers. Sadly, the base variant doesn’t get anything, even the 2-DIN music system misses out. The steering mounted audio and bluetooth controls feature is standard with E+ onward grades. A special mention goes to the Smart phone holder with Charging port, which is only available with the automatic variant.

Hyundai Xcent Gearbox

Powering the Hyundai Xcent are two engine options similar to the Grand i10, a 1.2 litre Kappa petrol unit and a 1.2 litre CRDi diesel. The petrol generates 82 hp of power at 6,000 rpm and 114 Nm of torque at 4,000 rpm. The diesel engine generates 74 hp and 190Nm of torque which kicks in from 1,750 rpm. Both engines have been tuned for the best balance between performance and fuel efficiency.The Hyundai Xcent is available in two transmission options, a manual and an automatic. The automatic is available only for the petrol powered unit in the Kappa S variant. The 5 speed manual gearbox offers smooth gear changes with both engines.

The ARAI Certified mileage of the Hyundai Xcent petrol manual is 19.1 kmpl, 16.1 kmpl for the petrol automatic and 24.4 kmpl for the diesel variants. All mileage figures are acceptable by segment standards.Hyundai claims that the new Xcent returns improved mileage figures as the engines have been improved. Where the diesel powered variant delivers ARAI certified mileage of 25.4kmpl, the petrol version, on the other hand, reads 20.14kmpl. The petrol automatic is though, a little low, returning 17.36kmpl.

Hyundai Xcent Rideing

The car has also been improved in terms of ride quality and bumps absorption. The suspension set-up is slightly nimbler and the bad patches on the surface are galloped easily. The steering is now lighter to use and more accurate. However, once you go past the 120kmph, one can feel vertical nodding. But that doesn’t make the car feel nervous.The 2017 Hyundai Xcent comes with improved handling as comapred to its precedessor. The company engineers have worked hard towards the light steering wheel. The power delivery in the diesel variants is smoother due to the new engine. The NVH levels are immensely controlled and one seldom hear a noise even at low speeds. It feels pretty decent behind the steering wheel.

Hyundai Xcent Safety

2017 Hyundai Xcent comes with disc brakes at the front and drum brakes at the rear. The company has offered dual front airbags as standard fitment across the entire variant line-up of the new sedan. In addition, several premium features such as Anti-lock Braking System (ABS), Impact Sensing Auto Door Unlock, Keyless entry with Smart Key, Rear Parking Sensors, Rear Camera with display on audio, Central Locking, etc. are available with the top-end variants. Though, it looks bleaker than the preceding model, which had ABS as standard safety feature. Also, the other sedans in the segment come equipped with more safety features than Xcent.

Hyundai Xcent Cost in Chennai

Hyundai Xcent Ex-Showroom Price in Chennai ranges from 5,37,029/- (Xcent E Petrol) to 8,40,577/- (Xcent SX Diesel Optional). Get best offers for Hyundai Xcent from Hyundai Dealers in Chennai. Check for Xcent price in Chennai at Carzprice

Hyundai Xcent Conclusion

2017 Hyundai Xcent seems to be better than the preceding model in terms of exterior appearance, interior features, and driving dynamics. A special mention goes to the new diesel engine, which is more powerful and fuel efficient than before. The automatic variant is also available for added convenience. In all, it is a decent offering with more bells and whistles than before.

Mahindra Scorpio Hatchback First Drive & Transmission

Mahindra Scorpio Overview

It has been a year of facelifts for Mahindra & Mahindra and when it comes to the Scorpio SUV even a small change makes enough noise to grab a buyer’s attention. Mahindra Scorpio has been a popular SUV ever since its inception in 2002 and has done decent sales in both urban and rural markets. The SUV has evolved with time with introduction of new generation, modern technologies and powerful engine. The current third generation Mahindra Scorpio recently received its 2017 model year facelift and Mahindra has ensured that its offering almost all new modern features to attract the buyers and so the 2017 Mahindra Scorpio facelift have undergone subtle exterior and interior changes and receives a mechanical update too. Book a test drive for Scorpio in Hyderabad at Tryaldrive

Mahindra Scorpio

Mahindra Scorpio Design & Style

Looking at the new Mahindra Scorpio, I must say that the initial impression is mixed. For a vehicle, which according to Mahindra, hasn’t carried over any body panels – other than the doors and roof – the styling is simply far too evolutionary. While it does feature a far more aggressive front end with a bold grille and large headlamps – which makes it look like a snarling canine – the overall theme is too similar to the old car. The rear end, which features a new colour scheme, also looks like the designers were trying too hard to differentiate it from the older car without affecting any major changes.

The rear tail lamps, on the other hand, which feature LED’s, are quite striking – even though their chrome finish is a bit too flashy for my taste. But, whatever you think of the design, with renewed aggression and large 17-inch wheels, there’s no denying that the Mahindra Scorpio has a lot more aggression and road presence than the older car. And that certainly appears in our Mahindra Scorpio 2014 Review to be the point with this new design!

Mahindra Scorpio Cabin & Comfort

The all-new 2017 Mahindra Scorpio has been given an improved cabin. The current generation version of the car looks more premium and gets dual tone color scheme and numerous added features. The car seats are covered with new black artificial leather upholstery, the top spec models get luxurious black faux leather seats with dark blue fabric inserts while the gear knob, as well as steering wheel too, are leather wrapped. The driver’s seat is height adjustable for a better driving experience. Temperature control is fully automatic that maintains the preferred environment inside the car. AC vents too are improved for better airflow and uniform cooling in the cabin.

Other features in the car are carried forward from the outgoing model that includes 6-inch touchscreen infotainment unit with navigation, AUX and USB connectivity and smartphone pairing through Bluetooth. The SUV is nothing short of comfort features which include cruise control, rear parking camera, climate control, keyless entry, electrically adjustable rear view mirror and rear parking sensors. The carmaker has also addressed issues with storage spaces with 12V socket now repositioned, pocket for mobile behind gear knob and sunglass holder.

Mahindra Scorpio Engine & Gearbox

Powering the Mahindra Scorpio are two diesel engine options viz a 2.5 litre m2DICR and a 2.2 litre mHawk. Power and torque generated by the mHawk engines is 120 hp and 280 Nm in the S5 and S7 variants. The engine in the S7 trim also comes in a high power avatar, which along with the top end S11 version churns out respective power and torque of 140 hp and 320 Nm. All the engine options are BS-IV compliant and have been tuned for the best balance between performance and fuel efficiency and the Mahindra Scorpio has a reasonable torque band that makes it easy to drive on highways.

The transmission on the Mahindra Scorpio can be opted in two manual options. The S3, S5 and S7 trims get a five-speed manual gearbox. On the other hand, the high power output S7 and the top end S11 version receive a new six-speed manual gearbox that has been introduced for the first time in the Scorpio. The S11 variant has a shift-on-fly all-wheel drive system that shifts the vehicle from a rear wheel drive to a four-wheel drive where all four wheels drive the vehicle. This system is apt for owners looking at off roading with the Mahindra Scorpio. Although the system has an electronic switch, the transfer case is a mechanical one.The Mahindra Scorpio has a rated fuel efficiency of 16 kmpl for the m2DICR engine and 15.4 kmpl for the mHawk 2.2 litre diesel unit. These figures are competitive for the SUV.

Mahindra Scorpio Driving Dynamics

The ride quality of the new Mahindra Scorpio has improved as compared to its older version, the suspension feels more liveable and the car is no longer bumpy as the old car. Handling too is safer than it used to be. Scorpio is, of course, a robust vehicle which is capable of handling uneven and inexistent roads with ease. NVH levels have been improved with the utilization of better sound deadening material.

Mahindra Scorpio Braking & Safety

Safety is paramount for Mahindra and the Scorpio comes with dual front airbags on the S5, S7 and S11 variants. Other safety features that are available in higher variants are ABS (Anti-locking Braking System) with EBD (Electronic Brakeforce Distribution), seat belt reminder, reverse parking sensors, panic brake indication and auto door lock.

Mahindra Scorpio Price in Chennai

Mahindra Scorpio Ex-Showroom Price in Chennai ranges from 9,12,533/- (Scorpio Getaway 2WD) to 16,41,883/- (Scorpio S11 4WD). Get best offers for Mahindra Scorpio from Mahindra Dealers in Chennai. Check for Scorpio price in Chennai at Carzprice

Mahindra Scorpio Bottomline

So, while it might not be quite so evident stylistically, the new Mahindra Scorpio offers a raft of improvements – especially in areas where it was clearly lacking vis-à-vis the competition. As a result, it features better quality levels and improved fit-and-finish, as well as increased levels of standard equipment and decidedly better ride and handling. Sure, there are still plenty of rough edges that still need to be ironed out, and the styling might not be everyone’s cup of tea. But, for Scorpio loyalists, and for people looking for a tough, sturdy, body-on-frame SUV, the new Mahindra Scorpio could prove to be a very attractive proposition. We will, however, hold off on final judgement till we get to spend some quality time with the new car and really put it to test…

How Should You Deal With Negative Customer Reviews?

SEO Company in Hyderabad visit Vivid Digital

As a business we face the reality that not everyone will be happy with our services or products. So, what happens when an unsatisfied customer takes their complaint online or onto social media? How do you react? How do you handle the situation so it doesn’t snowball, hurt your business or cause other potential customers to be put off?

Bad Reviews Affect Small Businesses, too!

As a local small business you have to be twice as protective of your brand. As you know, especially here in the Rio Grande Valley, news travels fast and bad news travels twice as fast. So you need to be sure to handle a negative review online quickly and effectively. As we have seen in the past, one person’s complaint about an issue can quickly turn into an swarm of negative feedback from multiple people if not handle properly. For Digital Marketing Companies Check Vivid Digital 

So, What to Do When You Get a Bad Customer Review?

the past, a bad experience with your business would result in an angry call or a strongly worded letter, but in today’s digital age we are faced with the possibility of one customer’s bad experience getting out to a mass audience. A bad online review can create distrust and fear from potential customers, especially if you do not address it quickly. So, how should you deal with negative online reviews?

1. Monitor Your Social Media Channels

We know we say this A LOT, but it truly is one of the most important things you can do for your business. You need to monitor all social media channels for any mention of your brand or business, whether it’s good or bad.

2. Respond

Again, whether the comment was good or bad, you need to respond. Be proactive in reaching out to your engaged users, make them feel heard and understood. Be humble and ensure you are solving all their issues and concerns. For SEO Agency in London visit here

3. Keep Doing It

This is something you must continuously be doing. If someone is taking the time out of their day to talk with your business, that means they care. So, make sure you are responding and handling the issue EVERY SINGLE TIME! Did you know that 58% of customers want companies to respond to a complaint on social media and an even more staggering statistic, 42%expect companies to respond to positive comments.

We know this seems like a lot of work to do, but by doing this your business will create positive sentiment from your customers. These small gestures will be the building blocks of creating loyal customers who will recommend you at every opportunity they can.

Although negative online customer reviews can potentially rec havoc on your business, if you handle each complaint correctly you can leverage the situation to benefit your business and create long lasting relationships with your customers.

How To Prepare For An Evaluation

Check for Educational Evaluations in US at UT Evaluators

In order for your child to receive the best evaluation and for you to feel comfortable with the results, there are a number of questions you should ask the IEP team before your child’s evaluation.  For Educational Evaluations in US visit here

A. Why do you think my child should be evaluated?

B. Who will conduct these evaluations?

C. What do you want to find out?

D. What interventions have already been tried to help my child?

E. How mas my child responded to these interventions?

F. What kinds of tests will you use?

G. Are these tests fair to give to my child? How do you know?

H. Will a translator be available to my child during testing (if needed)?

I. In addition to tests, what other information will you use for the evaluation?

J. How will I participate in the evaluation process?

K. Who else will be involved?

L. Where will the evaluation take place?

M. Will my child be observed in class?

N. How can we make my child comfortable with the evaluation?

O. What can I do if I don’t agree with the results?

H-1B to Green Card Processing Time

wwrdheritage.org

Once you have your H-1B, you may want to pursue permanent residence here in the U.S. There are several ways you can do this, with the most common one being through your H-1B employer. Getting an employment-based green card from H-1B status requires several complicated steps and is best done with the help of an attorney. That being said, the path from an H-1B visa to a green card is relatively straightforward and is taken by tens of thousands of nonimmigrants every year. This straightforwardness is due to the fact that the H-1B is both extremely popular and also considered to have dual intent, meaning that applying for a green card will not jeopardize your nonimmigrant H-1B status. Check for H1B Visa Process in UT Evaluators

The first step is to find an employer who will sponsor you. This can be your current H-1B employer or a different U.S. employer. The type of green card you pursue should be based on your skills, qualifications, and the position you are being offered. Here are some common choices for H-1B holders:

A. EB-1C: This is for multinational executives and managers (though you must have worked for the multinational company’s foreign branch for at least one year in the three years leading up to your green card application)

B. EB-2: You can merit this by means of having an advanced degree (and a job that requires that degree)

C. EB-3: Because you must have at least a bachelor’s degree to qualify for an H-1B, that will land you in the wheelhouse for this green card.

Although the outcome—legal permanent residence valid for 10 years at a time—is the same, these options differ in two ways: requirements and processing time. We’ve already mentioned the requirements, now let’s talk about how they differ in terms of processing time.

Just like the H-1B application is the I-129 petition, employment-based green cards require the I-140 petition. Once your employer fills this out, sends it, and the USCIS receives it, that date will be your personal priority date. Keep this date handy, since you will need to use it in the coming months.

You will need to check the Department of State’s monthly visa bulletin regularly to check the posted “final action dates”. These are constantly changing and are assigned to you based on your country of origin and the green card you have petitioned for. For example, the final action date for an EB-1 applicant from Australia will likely be different than an EB-3 applicant from India. For H1B Visa Evaluation Visit here

The final action dates move based on how many people from each country (or group of countries) petitioned for the same green card. Usually, the date moves forward, closer to your priority date. However, if too many people from India apply for the EB-2, then the date could end up not moving at all or even moving backward in a process called retrogression. Once the final action date in your category matches or passes your priority date, the latter will be considered current and you will be able to move onto the next step.

Finally, once your priority date is current, you will need to decide between two options: adjustment of status and consular processing. Because you are in the U.S. under a nonimmigrant visa status (H-1B), you will be able to file an I-485 form to have your nonimmigrant status adjusted to an immigrant one. It can take about six months to process the I-485 depending on the service center and there is no way to expedite the process.

On the other hand, it may be faster for you to travel to the U.S. Consulate or Embassy in your home country in a method called consular processing. This involves making an appointment with the consulate or embassy and appearing for a one-on-one interview with a consular officer. Depending on your situation this can make the H-1B to green card processing time shorter and the cost cheaper.

Does Facebook Influence Perceptions Of The Female Body?

SEO Companies in Hyderabad visit Vivid Digital

A recent study titled ‘The Mediating Role of Appearance Comparisons in Relationship Between Media Usage and Self-Objectification in Young Women’, published in the Young Women – Psychology of Women Quarterly – has tried to answer this question by closely investigating the relationship between the image that women have of their own body, and the use of different types of media:

● Facebook

● Internet

● Television

● Magazines

In particular, the study examines the phenomenon of self-objectification of the female body. For Digital Marketing Company Check Vivid Digital  

The assumption is based on the fact that the media portrait of women is often focused on their physical appearance, rather than on their abilities or their personality. Therefore, media exposure that promotes the image of woman as a sexual object encourages, within adolescents, a perception through this lense.

This theory, called the theory of objectification, warns of the most dangerous aspects of the phenomenon: self-objectification can lead to eating disorders, anxiety disorders, body shame and depression.

The survey was conducted in the United Kingdom on a sample of 150 girls between the ages of 17 and 25 who completed questionnaires regarding:

● their media use;

● the tendency to compare their physical appearance with that of others in general;

● the habit of comparing their body with that of specific groups of people on Facebook, as friends or acquaintances.

The results showed that the use of Facebook is linked to the phenomenon of self-objectification, as the social network is focused on physical aspects. In fact, Facebook is the place to share personal photos and receive appreciative comments from their virtual friends, thus strengthening or weakening their self-confidence. For SEO Agency in London visit here

In 2013 almost 250 billion photos were shared on Facebook; this figure coupled with the increasing popularity of the medium among young women and the time spent on the social network (about two hours a day according to the Australian Bureau of Statistics), makes it clear how much power the images that run through timelines are on the building of female body perception.

The study concludes that the phenomenon of self-objectivity arising from using Facebook is related to the fact that girls tend to compare their physical appearance to that of other women.

In particular, the comparison between one’s physicality and that of another is more in relation to one’s own peers, friends or acquaintances, than with celebrities. This is because their lifestyles are comparable and thus peers are the most accessible physical ideal.

From this, we can understand how much impact new media, especially social networks such as Facebook, can have on the perception that young women have of their body.

For this reason, it is crucial to ensure girls, especially teenagers, are aware of the clear separation between the real and the online world.

We should teach them that every woman is unique and unrepeatable, beautiful in her own way; that the stereotypes we encounter every day are non-existent models. Every woman has her faults, even those that seem to be perfect. What makes the difference is in accepting their imperfections and enjoying themselves as they are.

This is the secret to having a good relationship with ourselves and with the world around us. So, girls, disconnect from social networks, put your smartphone away and stop being so obsessed with it.

What Is Reevaluation

Check for Educational Evaluations in US at UT Evaluators

A reevaluation is used to confirm your student’s continued eligibility for special education and related services. Reevaluations are needed when your student’s needs change to the extent that the current evaluation does not provide enough information for the IEP team to revise your student’s IEP. For Educational Evaluations in US visit here

1. How often can I get my student reevaluated?

Reevaluations can occur:

A. Not more than once a year, unless the parent and district agree that a reevaluation should occur sooner; or

B. At least once every 3 years, unless the parent and the district agree that a reevaluation is unnecessary.

2.How long does a school district have to complete a reevaluation?

A reevaluation needs to occur within 35 school days after the district receives your consent for the reevaluation. The timeline for completing the reevaluation will be less than 35 school days if the required 3-year timeline ends sooner.

3. What is included in a reevaluation?

A reevaluation includes:

A. A review of all existing data on your student – which includes the most recent evaluations, classroom based tests and statewide assessments, classroom based observations, observations by teachers and other services providers, and information and observations provided by you.

B. Any additional assessments from qualified professionals to determine your student’s continued eligibility for special education and related services.

C. A determination of whether your student needs additional services or modifications to meet her/his annual goals.

D. A determination as to the extent your student can participate, as appropriate, in the general education curriculum.

An Essay On Education And Evaluation

vci-india.in

Education and evaluation are inter-related processes. Evaluation is as old as the process of education itself. Education in its wider sense implies not only acquisition of knowledge, but also development of abilities, skills, personality qualities which are important in individual’s personal and social life. The function of evaluation in education is to provide a systematic assessment of the development of these qualities as an outcome of educational endeavour. Since population education is also an educational process aiming at inculcating rational attitude and responsible behaviour among the learners towards population and development issues and helping them to take informed decisions, role of evaluation is of utmost importance. Without the benefit of evaluation, one is unable to determine how well the programme has achieved its goal. Evaluation also serves as the basis for the improvement of the way activities are carried out. Evaluation is also an effort at discovering whether certain activities have led to desired effects or outcomes. Check for Educational Evaluations in US at UT Evaluators

Evaluation in education means describing something, in terms of selected attributes and judging the degree of acceptability or suitability of that which has been described. The something which is described can be any aspect of the educational scene. In broadest sense, the term evaluation is defined as a systematic assessment of the value or worth of ‘something’. This ‘something’ could be a programme or a segment of a programme, a technique or strategy used, educational materials or a situation prevalent in a particular community. It is also defined as the collection and use of information to make decisions about an educational programme like population education programme. Principles of evaluation in population education are essentially principles of evaluation in education. It is true that evaluation in population education is difficult because population education aims at effecting behavioural changes in the affective domain to a greater degree. It has cognitive component only to the extent that is needed to bring attitudinal changes.

Effort, effect, adequacy, efficiency and process are the five major aspects that must be assessed in order to ascertain success or failure f population education programme. When programme implementers evaluate effort, they try to measure the quantity as well as the quality of available resources. This type of evaluation is called input evaluation. It involves taking of all available resources, both human and material (personnel, money, educational tools, methods or techniques), and of the activities generated by these resources. The number of qualified personnel, logistics required for programme operation, the number of educational materials distributed to the target audience the kind of and number of activities conducted, etc. are some of the features considered in input evaluation. In evaluating effect, the main concern is to measure the results or the outcomes of the efforts made in terms of intended objectives. In other words, programme evaluators want to know the extent of which their objectives have been achieved. This type of evaluation is referred to as impact or outcome evaluation.

In evaluating adequacy, the effectiveness of the programme in relation to the population, it is intended to serve, is determined. This type of evaluation is otherwise known as potency effectiveness. An index of adequacy can be computed by multiplying the rate of effectiveness of the number of people exposed to the programme. The rate of effectiveness is defined as the proportion of the target population that has been reached by the programme. For example, if a population education programme operating in a particular school reaches 100 out of a total of 1000 school children, the rate of effectiveness of the programme is 10 per cent. In as much as only 100 students were covered, the programme effect or impact will actually be felt by only 10 per cent. To make the index meaningful, it should be compared with a pre-determined level of satisfaction. For Educational Evaluations in US visit here

In evaluating efficiency, programme administrators make a cost benefit or cost effectiveness analysis whenever possible. They study the benefits derived from the educational activity in relation to the costing of all programme activities. It is called realized effectiveness. In process evaluation, the evaluator is interested to know how and why a programme works or does not work, or how the different programme inputs can be used to arrive at desired results. The problem focused and future oriented nature of population education programme makes it necessary to focus its evaluation on higher level cognitive in additional to the simple recall an interpretation of population concepts and statistics.

Creating Social Media Marketing Goals That Solve Your Challenges

SEO Agency in Hyderabad visit Vivid Digital

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all. For Digital Marketing Companies Check Vivid Digital  

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: SEO Services in London visit here

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Some Of The Magento SEO Tips to Increase Your Site’s Rankings

orsp.in

Unlike other online stores, those built on the Magento platform tend to find practising SEO a lot easier (and faster!), but why? Magento has some great features that can be optimised in a few simple clicks that’ll help your site rank higher on SERP results. In this article, we’ll take you through some of the simple SEO practices suited to Magento, ones that you should be using!

01. Use the ‘Right’ Magento Extensions

First things first: Extensions. Many Magento sites are built using individual extensions to create one fully-functioning eCommerce site. So choosing the right extension for your business is imperative for generating success. The right extension will help you increase performance, usability and decrease time and cost for development.The right extension for SEO will help you remain productive, give you a competitive advantage and ensure you ensure a continuous return on investment. Listed below are our top 3 Magento SEO extensions, both paid and unpaid.

1. SEO Content Optimisation by ReloadSEO

This is a unique Magento extension, built to make writing optimised content easy. Here’s what you get:

A. Real-time feedback on the SEO performance of your category and product pages.

B. Obtains data to improve conversion rates and AdWords quality scores.

C. Makes writing optimised content easy for both visitors and search engines.

2.  Free Magento SEO Extension by Creare

It’s common knowledge among the Magento Community that is one of the best free Magento SEO extensions out there. Benefits include:

A. Simple set-up with automatic enabling of features (without configuration or customisation required.)

B. It facilitates you to use HTML sitemap page extension.

C. Remove redundant meta keywords and meta descriptions easily.

D. Numerous user-friendly aspects including Disabled Product Redirecting, Breadcrumb Structured Data, XML Sitemap Fix and SEO Options Checker.

3. Ultimate SEO Suite by AheadWorks v1.3.8

Deemed to be one of the most useful Magento modules, it provides you with multi-store support, support for your blogging feed and allows you to intelligently crawl and index your eCommerce store. For Digital Marketing Agency Check Vivid Digital  

A. The extension allows the usage of canonical URLs in your sitemap is the best insurance that the pages you want will be found and indexed by search engines bots.

B. Submit automatically generated canonical URLs to Google – allow this search engine to crawl and index your site more intelligently.

C. Split your Google Sitemap into smaller more manageable files that get approved by Google.

D. If you allow including pictures in your sitemap, Google indexes these pictures and adds them to the picture search attracting more traffic to your site.

E. The extension automatically replaces short product URLs with canonical URLs all over the store.

Implementing Meta Data and Alt Tags

Most would agree that the key to SEO success is hidden within your metadata. The practice of optimising metadata starts with keyword research. Once you have chosen 1 or 2 keywords to target for each page, it’s important to insert them wisely into your metadata.

What is Meta Data

The meta title is the backend text known as the HTML code in the header of the web page. For the purpose of this article, we’re ultimately looking at 2 components of metadata: the meta title (or the page title) and the meta description.

Optimizing The Meta Title

The meta title is probably the most important SEO element. For generic sites, optimizing your page title is best done when written within 50-60 characters, containing keywords that have been researched and proven to add the right value and relevance to the brand.

Tip: Assuming you receive most traffic from mobile devices, it’s best practice to opt for a shorter meta title. This will keep it to a viewable limit for both users and a search engine’s benefit.

For Magento sites, optimising the title can be simplified, making the whole process a lot shorter. In some cases, leaving the page title empty will actually help it optimise itself. Magento automatically pulls through the category name and parent categories, which assuming they include relevant keywords, will generate an optimised meta title.

Optimising Meta Descriptions

Previously, a meta description has been used to help search engines inform the user about the page. However, Google has improved it’s crawlability to be able to ‘read’ the entire page. This means that the meta description is now recognised to be a mere suggestion for the text displayed.

Even still, that doesn’t mean you should give it any less attention. It’s an invitation to users to view your page. For best practice, your Magento meta description should include your target keyword(s) to reinforce the fact that your page holds the answer to the user’s search query. This works to urge them to navigate through to your content, driving traffic to your products.

What Are Alt Tags

Alt tags are quite frankly the metadata for images. Simple. The alt tag is used to tell those who may not be able to see the image, what it is. Therefore, it’s crucial to include alt text not just for SEO purposes, but to ensure the elements on your site are fully accessible by all.

Consequently, search engines like Google place relatively high value on alt texts. For Magento users especially, it also helps to improve website search as Google can better determine the topic of the text, as well as driving more traffic through to your products. That’s assuming the image alt tags and product descriptions are related.

Tip: If you find your image relates to your keyword, it’s good practice to include this in the alt tag where you can. This will help alot with optimising your content for SEO purposes. (Although, that doesn’t mean to start spamming your alt text with keywords!)

Simplify Your Menu Navigation

The standard Magento menu navigation is pretty well designed. Although basic, it includes many fundamental features that make using an eCommerce site simple and easy for users.The typical main menu contains categories, subcategories and sub-subcategories – as many as the retailer wishes. Creating and managing them is just as simple as it is using them. This is done in the backend of the site.

Although, eCommerce stores that have a wide range of products may find it difficult to keep the menu categories concise and manageable by the user. Hence, Magento has created 2 ways to solve the problem:

1. Simplify the menu structure by changing category names to fit more products into a single category. In turn, this should reduce the number of subcategories that you need, making the size of your menu smaller.

2. Implement the mega-menu navigation. This is Magento’s silver lining in enhancing a cluttered menu tab. It means a retailer can show all of the products in a neat, compact way. Furthermore, it allows a site to promote the products and include images, increasing user attraction.

Tip: When optimising you menu nvaigation you should always keep 3 things in mind: be easy to understand, search and follow.

Optimise Internal Search

Perhaps a user knows what product they are looking for, or maybe they at least have an idea. Trailing through even a simple menu tab, can seem like a lot of effort. Hallelujah for search bars. Searching using a search bar can seem like a great idea up until the product you are looking for is slightly misspelt and hence it reads “The product you are searching for is not available.” Great. That’s where optimising internal search comes into play.By building an internal search functionality that scans over your site, you can return the most relevant results to users and even suggested products that may be related, though not the product itself. SEO Services in London visit Vivid SEO

Speed Is Key

Statistics show that 40% of visitors to your website visitors will leave if the page doesn’t load within 3 seconds and 80% of customers will not return if website speed doesn’t match their standards. Hence loading speed is a huge factor in the success of any website.

You can optimise your website’s speed with the following tips:

A. Upgrade to Magento 2 and keep it updated – one of the top reasons Magento 2 loads so quickly is due to the lightning database read speed. To fasten the read speed you must enable Flat Catalog which will reduce the MySQL query complexity.

B. Check your system core to ensure you have a good amount of storage for your website.

C. Merge your CSS and JS files to help decrease loading time and make your frontend look more appealing to users.

D. Utilise Magento Caching features.

Make Everything Mobile Friendly

With billions of mobile phone users worldwide, the mobile shopping ratio is said to increase every day. So make everything mobile friendly! That includes your menu navigation, product images, search URLs and buttons. If your site doesn’t support mobile, you’re putting yourself in a losing situation.

To optimise your Magento site for mobile you can:

A. Use a smooth, responsive design

B. Include shorter product descriptions, metadata, URLs and so on

C. Optimise your images so that they load faster without compromising on quality

D. Make sure your buttons are sized for the “large thumb or finger”

Social Up Your Product Pages

Integrating social media into your product pages can help increase brand awareness through encouraging your happy customers to share their favourite products with their friends and followers.This can be done by including automatic share buttons from popular sites like Facebook, Twitter and Instagram and even sites like Amazon, Microsoft Windows and Reddit. The more social groups you allow users to share with, assuming they are relevant places to be for your brand, will give users more options to repost your products.

Include Social Login Buttons

Not only should you integrate social share buttons, but through using social login buttons, a user is given a potentially more convenient way to sign in and make a purchase. This is because they aren’t required to create a new account and enter duplicate information such as name, address and so on even as a guest login. These details can be taken from their favourite social account leaving them to enter only their payment details.Although not social-related, by also integrating secure payment providers such as PayPal, ApplePay or Amazon Pay, a user can then further simplify their checkout process by using an “automatic” payment option. This again makes the purchase possible without having to enter details by using previous payment information that is stored and protected externally.

Use Search-Friendly URLs

It’s best practice to ensure that every URL on your site is optimised for the main keyword on the page. As every URL has to be different, this makes it a lot easier for implementing your targeted keywords.

For many eCommerce sites, it’s important to ensure each category, subcategory and product page is created in a way that makes knowing where on the site a user is, super easy. This relates to simplifying user navigation which in turn, can improve search friendliness.

As a general tip, Magento sites should abide by creating search-friendly URLs using the following formats:

Category Page: yourdomain/category/

Sub-category Page: yourdomain/category/sub-category/

Product Page: yourdomain/category/sub-category/product-name/