How Should You Deal With Negative Customer Reviews?

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As a business we face the reality that not everyone will be happy with our services or products. So, what happens when an unsatisfied customer takes their complaint online or onto social media? How do you react? How do you handle the situation so it doesn’t snowball, hurt your business or cause other potential customers to be put off?

Bad Reviews Affect Small Businesses, too!

As a local small business you have to be twice as protective of your brand. As you know, especially here in the Rio Grande Valley, news travels fast and bad news travels twice as fast. So you need to be sure to handle a negative review online quickly and effectively. As we have seen in the past, one person’s complaint about an issue can quickly turn into an swarm of negative feedback from multiple people if not handle properly. For Digital Marketing Companies Check Vivid Digital 

So, What to Do When You Get a Bad Customer Review?

the past, a bad experience with your business would result in an angry call or a strongly worded letter, but in today’s digital age we are faced with the possibility of one customer’s bad experience getting out to a mass audience. A bad online review can create distrust and fear from potential customers, especially if you do not address it quickly. So, how should you deal with negative online reviews?

1. Monitor Your Social Media Channels

We know we say this A LOT, but it truly is one of the most important things you can do for your business. You need to monitor all social media channels for any mention of your brand or business, whether it’s good or bad.

2. Respond

Again, whether the comment was good or bad, you need to respond. Be proactive in reaching out to your engaged users, make them feel heard and understood. Be humble and ensure you are solving all their issues and concerns. For SEO Agency in London visit here

3. Keep Doing It

This is something you must continuously be doing. If someone is taking the time out of their day to talk with your business, that means they care. So, make sure you are responding and handling the issue EVERY SINGLE TIME! Did you know that 58% of customers want companies to respond to a complaint on social media and an even more staggering statistic, 42%expect companies to respond to positive comments.

We know this seems like a lot of work to do, but by doing this your business will create positive sentiment from your customers. These small gestures will be the building blocks of creating loyal customers who will recommend you at every opportunity they can.

Although negative online customer reviews can potentially rec havoc on your business, if you handle each complaint correctly you can leverage the situation to benefit your business and create long lasting relationships with your customers.

How To Prepare For An Evaluation

Check for Educational Evaluations in US at UT Evaluators

In order for your child to receive the best evaluation and for you to feel comfortable with the results, there are a number of questions you should ask the IEP team before your child’s evaluation.  For Educational Evaluations in US visit here

A. Why do you think my child should be evaluated?

B. Who will conduct these evaluations?

C. What do you want to find out?

D. What interventions have already been tried to help my child?

E. How mas my child responded to these interventions?

F. What kinds of tests will you use?

G. Are these tests fair to give to my child? How do you know?

H. Will a translator be available to my child during testing (if needed)?

I. In addition to tests, what other information will you use for the evaluation?

J. How will I participate in the evaluation process?

K. Who else will be involved?

L. Where will the evaluation take place?

M. Will my child be observed in class?

N. How can we make my child comfortable with the evaluation?

O. What can I do if I don’t agree with the results?

H-1B to Green Card Processing Time

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Once you have your H-1B, you may want to pursue permanent residence here in the U.S. There are several ways you can do this, with the most common one being through your H-1B employer. Getting an employment-based green card from H-1B status requires several complicated steps and is best done with the help of an attorney. That being said, the path from an H-1B visa to a green card is relatively straightforward and is taken by tens of thousands of nonimmigrants every year. This straightforwardness is due to the fact that the H-1B is both extremely popular and also considered to have dual intent, meaning that applying for a green card will not jeopardize your nonimmigrant H-1B status. Check for H1B Visa Process in UT Evaluators

The first step is to find an employer who will sponsor you. This can be your current H-1B employer or a different U.S. employer. The type of green card you pursue should be based on your skills, qualifications, and the position you are being offered. Here are some common choices for H-1B holders:

A. EB-1C: This is for multinational executives and managers (though you must have worked for the multinational company’s foreign branch for at least one year in the three years leading up to your green card application)

B. EB-2: You can merit this by means of having an advanced degree (and a job that requires that degree)

C. EB-3: Because you must have at least a bachelor’s degree to qualify for an H-1B, that will land you in the wheelhouse for this green card.

Although the outcome—legal permanent residence valid for 10 years at a time—is the same, these options differ in two ways: requirements and processing time. We’ve already mentioned the requirements, now let’s talk about how they differ in terms of processing time.

Just like the H-1B application is the I-129 petition, employment-based green cards require the I-140 petition. Once your employer fills this out, sends it, and the USCIS receives it, that date will be your personal priority date. Keep this date handy, since you will need to use it in the coming months.

You will need to check the Department of State’s monthly visa bulletin regularly to check the posted “final action dates”. These are constantly changing and are assigned to you based on your country of origin and the green card you have petitioned for. For example, the final action date for an EB-1 applicant from Australia will likely be different than an EB-3 applicant from India. For H1B Visa Evaluation Visit here

The final action dates move based on how many people from each country (or group of countries) petitioned for the same green card. Usually, the date moves forward, closer to your priority date. However, if too many people from India apply for the EB-2, then the date could end up not moving at all or even moving backward in a process called retrogression. Once the final action date in your category matches or passes your priority date, the latter will be considered current and you will be able to move onto the next step.

Finally, once your priority date is current, you will need to decide between two options: adjustment of status and consular processing. Because you are in the U.S. under a nonimmigrant visa status (H-1B), you will be able to file an I-485 form to have your nonimmigrant status adjusted to an immigrant one. It can take about six months to process the I-485 depending on the service center and there is no way to expedite the process.

On the other hand, it may be faster for you to travel to the U.S. Consulate or Embassy in your home country in a method called consular processing. This involves making an appointment with the consulate or embassy and appearing for a one-on-one interview with a consular officer. Depending on your situation this can make the H-1B to green card processing time shorter and the cost cheaper.

Does Facebook Influence Perceptions Of The Female Body?

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A recent study titled ‘The Mediating Role of Appearance Comparisons in Relationship Between Media Usage and Self-Objectification in Young Women’, published in the Young Women – Psychology of Women Quarterly – has tried to answer this question by closely investigating the relationship between the image that women have of their own body, and the use of different types of media:

● Facebook

● Internet

● Television

● Magazines

In particular, the study examines the phenomenon of self-objectification of the female body. For Digital Marketing Company Check Vivid Digital  

The assumption is based on the fact that the media portrait of women is often focused on their physical appearance, rather than on their abilities or their personality. Therefore, media exposure that promotes the image of woman as a sexual object encourages, within adolescents, a perception through this lense.

This theory, called the theory of objectification, warns of the most dangerous aspects of the phenomenon: self-objectification can lead to eating disorders, anxiety disorders, body shame and depression.

The survey was conducted in the United Kingdom on a sample of 150 girls between the ages of 17 and 25 who completed questionnaires regarding:

● their media use;

● the tendency to compare their physical appearance with that of others in general;

● the habit of comparing their body with that of specific groups of people on Facebook, as friends or acquaintances.

The results showed that the use of Facebook is linked to the phenomenon of self-objectification, as the social network is focused on physical aspects. In fact, Facebook is the place to share personal photos and receive appreciative comments from their virtual friends, thus strengthening or weakening their self-confidence. For SEO Agency in London visit here

In 2013 almost 250 billion photos were shared on Facebook; this figure coupled with the increasing popularity of the medium among young women and the time spent on the social network (about two hours a day according to the Australian Bureau of Statistics), makes it clear how much power the images that run through timelines are on the building of female body perception.

The study concludes that the phenomenon of self-objectivity arising from using Facebook is related to the fact that girls tend to compare their physical appearance to that of other women.

In particular, the comparison between one’s physicality and that of another is more in relation to one’s own peers, friends or acquaintances, than with celebrities. This is because their lifestyles are comparable and thus peers are the most accessible physical ideal.

From this, we can understand how much impact new media, especially social networks such as Facebook, can have on the perception that young women have of their body.

For this reason, it is crucial to ensure girls, especially teenagers, are aware of the clear separation between the real and the online world.

We should teach them that every woman is unique and unrepeatable, beautiful in her own way; that the stereotypes we encounter every day are non-existent models. Every woman has her faults, even those that seem to be perfect. What makes the difference is in accepting their imperfections and enjoying themselves as they are.

This is the secret to having a good relationship with ourselves and with the world around us. So, girls, disconnect from social networks, put your smartphone away and stop being so obsessed with it.

What Is Reevaluation

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A reevaluation is used to confirm your student’s continued eligibility for special education and related services. Reevaluations are needed when your student’s needs change to the extent that the current evaluation does not provide enough information for the IEP team to revise your student’s IEP. For Educational Evaluations in US visit here

1. How often can I get my student reevaluated?

Reevaluations can occur:

A. Not more than once a year, unless the parent and district agree that a reevaluation should occur sooner; or

B. At least once every 3 years, unless the parent and the district agree that a reevaluation is unnecessary.

2.How long does a school district have to complete a reevaluation?

A reevaluation needs to occur within 35 school days after the district receives your consent for the reevaluation. The timeline for completing the reevaluation will be less than 35 school days if the required 3-year timeline ends sooner.

3. What is included in a reevaluation?

A reevaluation includes:

A. A review of all existing data on your student – which includes the most recent evaluations, classroom based tests and statewide assessments, classroom based observations, observations by teachers and other services providers, and information and observations provided by you.

B. Any additional assessments from qualified professionals to determine your student’s continued eligibility for special education and related services.

C. A determination of whether your student needs additional services or modifications to meet her/his annual goals.

D. A determination as to the extent your student can participate, as appropriate, in the general education curriculum.

An Essay On Education And Evaluation

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Education and evaluation are inter-related processes. Evaluation is as old as the process of education itself. Education in its wider sense implies not only acquisition of knowledge, but also development of abilities, skills, personality qualities which are important in individual’s personal and social life. The function of evaluation in education is to provide a systematic assessment of the development of these qualities as an outcome of educational endeavour. Since population education is also an educational process aiming at inculcating rational attitude and responsible behaviour among the learners towards population and development issues and helping them to take informed decisions, role of evaluation is of utmost importance. Without the benefit of evaluation, one is unable to determine how well the programme has achieved its goal. Evaluation also serves as the basis for the improvement of the way activities are carried out. Evaluation is also an effort at discovering whether certain activities have led to desired effects or outcomes. Check for Educational Evaluations in US at UT Evaluators

Evaluation in education means describing something, in terms of selected attributes and judging the degree of acceptability or suitability of that which has been described. The something which is described can be any aspect of the educational scene. In broadest sense, the term evaluation is defined as a systematic assessment of the value or worth of ‘something’. This ‘something’ could be a programme or a segment of a programme, a technique or strategy used, educational materials or a situation prevalent in a particular community. It is also defined as the collection and use of information to make decisions about an educational programme like population education programme. Principles of evaluation in population education are essentially principles of evaluation in education. It is true that evaluation in population education is difficult because population education aims at effecting behavioural changes in the affective domain to a greater degree. It has cognitive component only to the extent that is needed to bring attitudinal changes.

Effort, effect, adequacy, efficiency and process are the five major aspects that must be assessed in order to ascertain success or failure f population education programme. When programme implementers evaluate effort, they try to measure the quantity as well as the quality of available resources. This type of evaluation is called input evaluation. It involves taking of all available resources, both human and material (personnel, money, educational tools, methods or techniques), and of the activities generated by these resources. The number of qualified personnel, logistics required for programme operation, the number of educational materials distributed to the target audience the kind of and number of activities conducted, etc. are some of the features considered in input evaluation. In evaluating effect, the main concern is to measure the results or the outcomes of the efforts made in terms of intended objectives. In other words, programme evaluators want to know the extent of which their objectives have been achieved. This type of evaluation is referred to as impact or outcome evaluation.

In evaluating adequacy, the effectiveness of the programme in relation to the population, it is intended to serve, is determined. This type of evaluation is otherwise known as potency effectiveness. An index of adequacy can be computed by multiplying the rate of effectiveness of the number of people exposed to the programme. The rate of effectiveness is defined as the proportion of the target population that has been reached by the programme. For example, if a population education programme operating in a particular school reaches 100 out of a total of 1000 school children, the rate of effectiveness of the programme is 10 per cent. In as much as only 100 students were covered, the programme effect or impact will actually be felt by only 10 per cent. To make the index meaningful, it should be compared with a pre-determined level of satisfaction. For Educational Evaluations in US visit here

In evaluating efficiency, programme administrators make a cost benefit or cost effectiveness analysis whenever possible. They study the benefits derived from the educational activity in relation to the costing of all programme activities. It is called realized effectiveness. In process evaluation, the evaluator is interested to know how and why a programme works or does not work, or how the different programme inputs can be used to arrive at desired results. The problem focused and future oriented nature of population education programme makes it necessary to focus its evaluation on higher level cognitive in additional to the simple recall an interpretation of population concepts and statistics.

Creating Social Media Marketing Goals That Solve Your Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all. For Digital Marketing Companies Check Vivid Digital  

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: SEO Services in London visit here

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Some Of The Magento SEO Tips to Increase Your Site’s Rankings

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Unlike other online stores, those built on the Magento platform tend to find practising SEO a lot easier (and faster!), but why? Magento has some great features that can be optimised in a few simple clicks that’ll help your site rank higher on SERP results. In this article, we’ll take you through some of the simple SEO practices suited to Magento, ones that you should be using!

01. Use the ‘Right’ Magento Extensions

First things first: Extensions. Many Magento sites are built using individual extensions to create one fully-functioning eCommerce site. So choosing the right extension for your business is imperative for generating success. The right extension will help you increase performance, usability and decrease time and cost for development.The right extension for SEO will help you remain productive, give you a competitive advantage and ensure you ensure a continuous return on investment. Listed below are our top 3 Magento SEO extensions, both paid and unpaid.

1. SEO Content Optimisation by ReloadSEO

This is a unique Magento extension, built to make writing optimised content easy. Here’s what you get:

A. Real-time feedback on the SEO performance of your category and product pages.

B. Obtains data to improve conversion rates and AdWords quality scores.

C. Makes writing optimised content easy for both visitors and search engines.

2.  Free Magento SEO Extension by Creare

It’s common knowledge among the Magento Community that is one of the best free Magento SEO extensions out there. Benefits include:

A. Simple set-up with automatic enabling of features (without configuration or customisation required.)

B. It facilitates you to use HTML sitemap page extension.

C. Remove redundant meta keywords and meta descriptions easily.

D. Numerous user-friendly aspects including Disabled Product Redirecting, Breadcrumb Structured Data, XML Sitemap Fix and SEO Options Checker.

3. Ultimate SEO Suite by AheadWorks v1.3.8

Deemed to be one of the most useful Magento modules, it provides you with multi-store support, support for your blogging feed and allows you to intelligently crawl and index your eCommerce store. For Digital Marketing Agency Check Vivid Digital  

A. The extension allows the usage of canonical URLs in your sitemap is the best insurance that the pages you want will be found and indexed by search engines bots.

B. Submit automatically generated canonical URLs to Google – allow this search engine to crawl and index your site more intelligently.

C. Split your Google Sitemap into smaller more manageable files that get approved by Google.

D. If you allow including pictures in your sitemap, Google indexes these pictures and adds them to the picture search attracting more traffic to your site.

E. The extension automatically replaces short product URLs with canonical URLs all over the store.

Implementing Meta Data and Alt Tags

Most would agree that the key to SEO success is hidden within your metadata. The practice of optimising metadata starts with keyword research. Once you have chosen 1 or 2 keywords to target for each page, it’s important to insert them wisely into your metadata.

What is Meta Data

The meta title is the backend text known as the HTML code in the header of the web page. For the purpose of this article, we’re ultimately looking at 2 components of metadata: the meta title (or the page title) and the meta description.

Optimizing The Meta Title

The meta title is probably the most important SEO element. For generic sites, optimizing your page title is best done when written within 50-60 characters, containing keywords that have been researched and proven to add the right value and relevance to the brand.

Tip: Assuming you receive most traffic from mobile devices, it’s best practice to opt for a shorter meta title. This will keep it to a viewable limit for both users and a search engine’s benefit.

For Magento sites, optimising the title can be simplified, making the whole process a lot shorter. In some cases, leaving the page title empty will actually help it optimise itself. Magento automatically pulls through the category name and parent categories, which assuming they include relevant keywords, will generate an optimised meta title.

Optimising Meta Descriptions

Previously, a meta description has been used to help search engines inform the user about the page. However, Google has improved it’s crawlability to be able to ‘read’ the entire page. This means that the meta description is now recognised to be a mere suggestion for the text displayed.

Even still, that doesn’t mean you should give it any less attention. It’s an invitation to users to view your page. For best practice, your Magento meta description should include your target keyword(s) to reinforce the fact that your page holds the answer to the user’s search query. This works to urge them to navigate through to your content, driving traffic to your products.

What Are Alt Tags

Alt tags are quite frankly the metadata for images. Simple. The alt tag is used to tell those who may not be able to see the image, what it is. Therefore, it’s crucial to include alt text not just for SEO purposes, but to ensure the elements on your site are fully accessible by all.

Consequently, search engines like Google place relatively high value on alt texts. For Magento users especially, it also helps to improve website search as Google can better determine the topic of the text, as well as driving more traffic through to your products. That’s assuming the image alt tags and product descriptions are related.

Tip: If you find your image relates to your keyword, it’s good practice to include this in the alt tag where you can. This will help alot with optimising your content for SEO purposes. (Although, that doesn’t mean to start spamming your alt text with keywords!)

Simplify Your Menu Navigation

The standard Magento menu navigation is pretty well designed. Although basic, it includes many fundamental features that make using an eCommerce site simple and easy for users.The typical main menu contains categories, subcategories and sub-subcategories – as many as the retailer wishes. Creating and managing them is just as simple as it is using them. This is done in the backend of the site.

Although, eCommerce stores that have a wide range of products may find it difficult to keep the menu categories concise and manageable by the user. Hence, Magento has created 2 ways to solve the problem:

1. Simplify the menu structure by changing category names to fit more products into a single category. In turn, this should reduce the number of subcategories that you need, making the size of your menu smaller.

2. Implement the mega-menu navigation. This is Magento’s silver lining in enhancing a cluttered menu tab. It means a retailer can show all of the products in a neat, compact way. Furthermore, it allows a site to promote the products and include images, increasing user attraction.

Tip: When optimising you menu nvaigation you should always keep 3 things in mind: be easy to understand, search and follow.

Optimise Internal Search

Perhaps a user knows what product they are looking for, or maybe they at least have an idea. Trailing through even a simple menu tab, can seem like a lot of effort. Hallelujah for search bars. Searching using a search bar can seem like a great idea up until the product you are looking for is slightly misspelt and hence it reads “The product you are searching for is not available.” Great. That’s where optimising internal search comes into play.By building an internal search functionality that scans over your site, you can return the most relevant results to users and even suggested products that may be related, though not the product itself. SEO Services in London visit Vivid SEO

Speed Is Key

Statistics show that 40% of visitors to your website visitors will leave if the page doesn’t load within 3 seconds and 80% of customers will not return if website speed doesn’t match their standards. Hence loading speed is a huge factor in the success of any website.

You can optimise your website’s speed with the following tips:

A. Upgrade to Magento 2 and keep it updated – one of the top reasons Magento 2 loads so quickly is due to the lightning database read speed. To fasten the read speed you must enable Flat Catalog which will reduce the MySQL query complexity.

B. Check your system core to ensure you have a good amount of storage for your website.

C. Merge your CSS and JS files to help decrease loading time and make your frontend look more appealing to users.

D. Utilise Magento Caching features.

Make Everything Mobile Friendly

With billions of mobile phone users worldwide, the mobile shopping ratio is said to increase every day. So make everything mobile friendly! That includes your menu navigation, product images, search URLs and buttons. If your site doesn’t support mobile, you’re putting yourself in a losing situation.

To optimise your Magento site for mobile you can:

A. Use a smooth, responsive design

B. Include shorter product descriptions, metadata, URLs and so on

C. Optimise your images so that they load faster without compromising on quality

D. Make sure your buttons are sized for the “large thumb or finger”

Social Up Your Product Pages

Integrating social media into your product pages can help increase brand awareness through encouraging your happy customers to share their favourite products with their friends and followers.This can be done by including automatic share buttons from popular sites like Facebook, Twitter and Instagram and even sites like Amazon, Microsoft Windows and Reddit. The more social groups you allow users to share with, assuming they are relevant places to be for your brand, will give users more options to repost your products.

Include Social Login Buttons

Not only should you integrate social share buttons, but through using social login buttons, a user is given a potentially more convenient way to sign in and make a purchase. This is because they aren’t required to create a new account and enter duplicate information such as name, address and so on even as a guest login. These details can be taken from their favourite social account leaving them to enter only their payment details.Although not social-related, by also integrating secure payment providers such as PayPal, ApplePay or Amazon Pay, a user can then further simplify their checkout process by using an “automatic” payment option. This again makes the purchase possible without having to enter details by using previous payment information that is stored and protected externally.

Use Search-Friendly URLs

It’s best practice to ensure that every URL on your site is optimised for the main keyword on the page. As every URL has to be different, this makes it a lot easier for implementing your targeted keywords.

For many eCommerce sites, it’s important to ensure each category, subcategory and product page is created in a way that makes knowing where on the site a user is, super easy. This relates to simplifying user navigation which in turn, can improve search friendliness.

As a general tip, Magento sites should abide by creating search-friendly URLs using the following formats:

Category Page: yourdomain/category/

Sub-category Page: yourdomain/category/sub-category/

Product Page: yourdomain/category/sub-category/product-name/

The “Structured Portfolio”: A framework For Outcomes-Based Evaluation

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Portfolios have long been used in education to document the activities and progress of the learner. Portfolios are usually collections of work, evaluations, and products of the learner over time. In contrast to the traditional “learning portfolio,” in which a trainee determines the contents, the contents of a “structured portfolio” are defined by both the training program and the trainee to maximize outcomes-based evaluation. A portfolio does not function as a single evaluation “tool” but represents a framework and process for collecting, analyzing, and documenting the successful acquisition of the general competencies. This process requires active engagement of the trainee in their own evaluation processes.

The principal characteristics of a structured portfolio are that it:

  • Employs a multifaceted approach to evaluation. Research has shown repeatedly that an evaluation system heavily weighted toward global faculty evaluations overestimates resident competency. Global evaluations often suffer from poor validity and reliability and fail to accurately assess domains such as communication skills, practice-based learning, and systems-based practice. Educational Evaluations in US visit here

  • Uses the principle of “triangulation.” Evaluation methods, if used effectively and properly, can be used to evaluate more than one general competency.

  • Is longitudinal and comprehensive in scope and truly represents a composite of a trainee’s competence and performance.

  • Includes evidence of trainee self-assessment and reflection.

  • Contains trainee contributions, demonstrating evidence of professional growth and performance to the structured portfolio. Keep in mind that the resident should have full access to the portfolio.

  • Evaluates all 6 general competencies by more than one method per competency.

  • The minimal components for a structured portfolio would include at least one method of evaluation from each of the following 4 broad evaluation methodologies:

  • Foundational Evaluations: The longitudinal global ratings and monthly evaluations by faculty. These evaluations should represent a robust composite of multiple assessments by faculty.

  • Direct Observations: Observation of the trainee’s clinical, communication, and interpersonal skills.

  • Practice and Data-Based Learning: Active application by the trainee of personal performance data and system information to improve his or her practice. One example would be a medical record audit of patients accompanied by self-assessment, reflection, and a quality improvement plan.

  • Multi-Source Evaluations: The perspective of patients and nonphysician health care providers should be included as part of the portfolio.

How Search Engines Work & What Are Search Engine Ranking Factors

The internet is incredibly large; there are (currently) approximately 50 billion indexed web pages and without search engines it would be impossible to find useful information in this clutter. It would be like searching for a needle in a haystack.Search engines bring order to this chaos. By building an index they can show you the most relevant web pages for your search query. But this index changes frequently. New websites are added daily, web pages are redesigned, new files are uploaded, etc. Because the internet is a dynamic entity, search engines need a tool to help the index stay up to date. For Digital Marketing Agency Check Vivid Digital 

That’s where crawlers come into play. These automated robots scrape web pages for information; they index links, images, videos and other files.

Here’s how a search engine uses crawlers to create search engine result pages:

A] Discovery:

The crawler finds your website, either via a link from another website or via the Add URL page. Currently, Google only follows href and src links.

B] Indexing:

The web pages are processed and indexed. Note that not all content types can be indexed (e.g. some rich media types or dynamic pages).

C] Results:

When you enter a query, search engines analyze their index and show you the most relevant web pages.

In order to show you the most relevant results from their index, search engines need to use a ranking system. There are several factors that are taken into consideration and understanding these factors is essential for your SEO success.

Search Engine Ranking Factors

Relevancy is determined by over 200 factors. It’s impossible to discuss them all, partially because it would take too much time, but mostly because we don’t know all of them. However, research has identified several elements that are important:

Links

When we talk about links, we talk about PageRank; the link analysis algorithm used by Google. It was made by Larry Page (hence the name PageRank) and Sergei Brin, the company’s founders.This algorithm takes quantities of links into account – every link to a website is seen as a vote for that website. The more links you get, the higher you will rank. SEO Services in Hyderabad visit here

One thing you should keep in mind is that this is not a democratic system. Not every link has the same weight. Links from authoritative websites have more influence than links from less popular websites.

Keywords

The keyword distribution on your page is also important. Google checks how often the search query can be found on your page. If it appears in your domain, url, title, header tags, content… the page will be considered more relevant.

Site Age

Old is gold. Google considers older websites to be more authoritative than new websites.

Freshness

Frequently updating your website is a good idea. Add new pages or update old ones. Fresh pages are a sign that the website is not dead.

Other Factors

As they’ve said before: it’s impossible to discuss all the ranking factors. There are others, such as site speed, AuthorRank, site structure… but these are some of the most important.