Why The Agile Development For Custom Web & Mobile Applications Are Applied


So you have a great idea, something that you really believe will make a difference out there, and now you want to get it built.

Getting a business or product from idea to reality can often be a frustrating experience, especially because you have to put large sums of money down early on to just get going.

This is why we have adopted the agile development methodology as the best way to build custom web and mobile applications.

At the core of agile development, the main objective is to deliver value (the smallest possible amount) as early as possible to validate that concept before spending large amounts of time and money on it.

There are 3 main reasons for this which will now be covered.

1. Assumptions

It’s very rare for any business to fully understand the problem they are trying to solve and thus many assumptions are made about the extent of the problem, how eager people are willing to have that problem solved and how people want the problem solved.

In the past, all the requirements for a system would be sent out by a product owner (a role we will discuss in a later post) which express all his or her wants. As a fitness enthusiast, I can give an example of what I would want in a home gym.

I would want a barbell with lots of weight plates, a rack to put them on, a pull-up bar, a bench, kettlebells, dumbbells, weighted vests, skipping ropes, gymnastic rings, a squat stand, a jumping box, a rowing machine, an air bike – the list could go on.

Now if I were to send this to a gym equipment salesperson, they would probably start booking tickets for an extravagant overseas trip.For Digital Marketing Agency in London check Vivid SEO.

The reality is, however, that I wouldn’t need all that equipment to start with and buying it bit by bit as I improve my training would make it both more cost-effective and measured. I am assuming I need all that equipment and I would most likely also assume how much I need of each item as well (I’d order 400kg of weight plates when I can only lift 150kg at any one point).

Just like my dream garage gym, assumptions like this are made within any project and although we have to assume some things (to actually get going), we want to try and mitigate the cost and time that it takes to validate each assumption (it would be better and cheaper for me to buy 100kg worth of weight and realise I need a little more rather than buy 400kg worth of weight and lose money or time trying to return some of it).

This is one of the most important aspects of agile development and it’s exactly why we’ve adopted it at Vivid SEO. We want to take ideas that businesses have and implement parts of it as early as possible so that we can start getting in real-world data as soon as possible.

Assumptions will need to be made (especially early on), but you’re going to want to limit how much the assumption will cost you, if it costs at all.

2. Over investing

Over investing in a project is often directly related to incorrect assumptions, although it can also be down to timing and immediate need. Steve Jobs spoke about devices you carry around to play music on way before they ever came about. A lot of people laughed and scoffed at the thought, but years later it became the pioneering product of the Apple we know today.

Just like my weight plate problem, custom development projects run the risk of putting way too much money into something that isn’t ready to be consumed by the end user.

We can say this because in the past we have built many a project based on assumptions (we also assumed that it was what the client needed). But they ended with functionality that was never used, which is actually dreadful for a development team who put blood, sweat and sometimes tears into making that functionality work.

The reason why all of our clients have decided to move to agile is that they’re not throwing money at a massive project full of assumptions. They’re investing in something they know will make a difference and getting return almost immediately (getting a return isn’t always the case, but it is more often than not).

3. Massive project timelines

The last reason is that massive scoped projects have both a massive timeline and a massive bill that comes with it. If I got my home gym equipment quote I would quickly realise that I would have to save quite a bit before I could pay for it, which means a whole lot of time wasted.

More importantly, if all that equipment wasn’t in stock or had to be made, I would be waiting a very long time until I receive the order and can actually start training. Let me summarise that: I would have to wait until I had the budget and then I would have to wait to receive what I ordered.

This would be the same for any business wanting to get custom development done in the old methodology known as the waterfall approach.

A general waterfall-based project would look like this:

1. The product owner creates a specification document for the idea.

2. They send it to a development company to give them you a quote.

3. The development company asks one hundred questions and, if they’re good, they ask for a specification session to clarify as much as possible.

4. The development company then sends back an updated specification document with a technical breakdown, a timeline for the project (sometimes split into phases) and a generally large price tag.

5. The product owner falls off his/her chair.

6. The product owner gets back on his/her chair and contacts the development company to understand why the cost is so high and why they would only see their idea in three months time.

7. The development company explains as best they can and offers a discount (ultimately shooting themselves in the foot, which means they’ll probably take shortcuts).

8. Finally, everyone agrees and the project commences.

9. The product owner pays a large amount of money to get the project going.

10. The development company develops according to the specification document, following it religiously to make sure the product owner gets what they paid for (no more and no less).

11. The product owner gets anxious as he/she hasn’t seen any sort of return on the money they have put down.

12. The development company finally gives the product owner a preview of the application which isn’t completely finished (because they’re building it to the full spec).

13. The product owner isn’t completely happy because the design or specific important functionality was saved for the end (even though that is important for the product owner).

14. The development company assures the product owner that everything is on track and it will be done before the live launch.

15. The product owner starts to realise that some of the implemented functionality isn’t needed and the functionality that is coming later is more important right now.

16. The product owner tries to change the priority of features.

17. The development company reminds the product owner of the contract they signed.

18. The production owner sits back and begrudgingly lets them continue.

19. The development company finally shows the “final” product to the product owner.

20. The product owner needs changes made because different requirements have come up in the last six months.

21. The development company restarts the process leading to the next part of the project with a new specification document.

22. Six months later the product owner cannot invest more and cuts his/her losses.

Both parties lose out in that scenario and it doesn’t end up in businesses growing. This is one of the things that agile development tries to solve.To know more importance on  SEO Services check Wwrdheritage

To conclude, we believe that an application’s success is firmly linked to a close relationship between the product owner and the development team.

It is also linked to the ability to learn and understand the real world requirements for the application based on continuous feedback.

This post is the first in a series on agile development, how it looks and how you can implement it.

Social Media Cheat Sheet For Brands

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Vivid SEO

Trying to make sense of some of the latest social media offerings can often be difficult for the business owner looking to capitalize on social media for brand awareness, customer retention and new customer sales.

With the variety of social media networks coming and going, business owners can end up spinning their wheels and wasting valuable marketing dollars.

The best course of action, is to learn as much about the available social media networks so we can create an effective strategy to utilize them as best we can. Remember, there is no such thing as a stupid question; if you don’t know something, what better way to find out than to ask? For Best web development company in New York visit RavisNY.

The staff here at Vivid SEO has put together a cheat sheet of sorts that will explain to those new to social networking, just exactly what they are and how they are to be used. We’ll start with the big name social media networks that everyone knows about, but some might not understand.

First off is Twitter. Twitter is a micro blogging platform that lets its users send text-based posts up to 140 characters. The pros of Twitter is how easy it is to use and its ability to let business owners quickly respond to the needs of their customers and clients.

One of the main drawbacks of Twitter is that the user must find a delicate balance between providing useful information and seeming too “spammy”. Twitter also has a very high rate of follower drop off making it more time consuming than other platforms to attract and keep followers.

Next up we have Facebook, the world’s largest social network with more users than many of its competitors combined. With Facebook, users can create profiles, exchange messages and post content for their fans to read. To know more details on SEO Services check Tweetcast

Facebook is great for brand exposure and customer relations, but not so much for SEO purposes. That isn’t to say that you can’t use some of your SEO tactics on your business Facebook page, it just means that they aren’t as effective as they are in the non-Facebook world.

In our next installment of Your Social Media Cheat Sheet, we will take a look at YouTube and Google+, both Google-owned social media powerhouses in their own right and both with their own inherent plusses and minuses.

4 Digital Marketing Trends That You Should Use In Your Strategy

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In the world of social media marketing, nothing remains static and with at least a third of the world’s population on social media today, businesses have to give their target market what they want and engage them better than their competition does.

Since there are always your emerging trends in social media marketing, you don’t want to be the laggard in adopting them. Therefore, you need to keep adding them to your strategy and ensuring you keep upgrading your social media marketing strategy to keep up with the times and the trends.  For more details Visit SEO Company London.

Here are some trends you should add to your strategy:

Custom Marketing Communication

Customizing communications personalizes the communication between your business and the target customer. It basically involves sending the right message to the right person at the right time. When this is done right, you can increase the social media marketing campaign and deliver on investment.

Besides, it makes potential and return customers feel special. Indeed according to Harvard Business Review (HBR), personalization of marketing communication between the business and the customer delivers up to eight times the return on investment for the marketing budget.

Multi-Channel Marketing

If this year has delivered a lesson in social media marketing, it is not to stick to one channel for if things go awry with your strategy on that one particular social media channel, then the blow will be significant to your business. For more info on SEO Services visit Seepennywork

Multi-channel marketing allows you to use multiple mediums in communicating, engaging and connecting with customers to always have viable options to cushion you in case a big change on one platform results in limited reach.

Today’s mediums in the usual Twitter, Instagram, Facebook and Email, include messenger bots, Facebook groups, browser notifications, email lists, Facebook ads, and blog among others.


Remember the phrase “content is king?” Well, keep that in mind but also, know that there has been a new king in town as well: video. In Facebook, Instagram, and also Twitter, are embracing video faster than you can say why?

Snapchat on the other hand, has always been a video-oriented platform. Hence if you want your social media strategy to work effectively, integrate video just as these social media platforms are integrating it.


Want to improve your customer service? Chatbots are the way to go. These are AI that will engage customers on social media rather than wait to connect via phone or wait for the response of a social media representative. For Best web  development company in UK check  RavisNY.

Customers demand fast customer service and this emerging trend will engage them faster hence keep them pleased with the fast experience in solving problems immediately.

How To Engage Your Employees In Social Media Marketing


There are two facts about social media that business owners should take notice of. One is its efficacy in marketing your brand and company. The other one is the truth that members of your team are active in using their social media accounts and even posting on Facebook and Twitter while at work. Instead of giving them sanctions, why not encourage them to be the faces of the company?

Social media marketing is one of the most effective ways to reach out to existing and potential customers. For Best Affordable SEO services in  New York visit Vivid SEO.

To make this work for your business, here are some pointers to engage your employees in this marketing strategy:


Perhaps, it is your practice, as most of the businesses, to limit or prohibit members of the team to share posts about your company, the nature of your business and other information.

This is the opportune time to make adjustments in policies that pertain to sharing content about the company. Say, allow them to share articles or posts to their social media channels so long as it is approved by the company. The more employees will hit the “share” button, the more people who are in their networks learn about your company.


You might already have a content development team which handles what’s in your website but this should not stop you to motivate other employees who are creative and have some skills when it comes to website development or writing.

Let them contribute to your blog to make them feel that they are really part of the company. Not only will the members of your team feel good about themselves when you let them participate and contribute. They will also be sharing the link to their social media accounts and share it to their friends on social media.


Sure you have a team of writers or perhaps you write on your company blog yourself but keep in mind that your audience is hungry for diversity. Invite your employees to share stories or tips on your blog and ask for suggestions from them.

Make your website targetted on your specific audience. Keep them engage both in their work and in marketing. Showing them your confidence in them by letting them contribute will motivate them. Moreover, you can expand your reach.


Another way to make your employees happy and satisfied is to recognize them. Whether it is through an email or a post about their achievements or contributions to the company, you can tag them or mention them in your posts or tweets to publicly show them your appreciation.

This will not only make them feel recognized but their family and friends will also know how well your company takes care of its employees. This can also be an effective way to build reputation. Check for SEO Services in Kmindia

Marketing comes in different shapes and sizes especially with the birth of social media. While you may have a creative team that handles your advertising and marketing, why not include the whole company in your strategies through social media marketing?

Top 4 Benefits Of Social Media Marketing

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Both brick-and-mortar shops and online businesses can benefit from an effective marketing campaign and whether that marketing campaign focuses on local media, or it is based entirely online, adding social media marketing can increase your results.

When done properly, social media marketing can help you engage with your customers, grow your brand and grow your business. For more details Visit SEO Company London

If you are considering adding a social media marketing strategy to your small business marketing campaign but aren’t quite sure if it is right for you, keep reading for some important benefits of social media marketing.

Top 4 Benefits Of Social Media Marketing are as follows :

1. Social Media Marketing Helps You Reach More Potential Customers-

Reaching more potential customers can mean increased sales and better long term sustainability for your business.

You can even target customers locally, throughout the UK, or around the world.

2. Social Media Marketing Helps You Create Lasting Customer Relationships-

Building lasting relationships with your customers can lead to an increase in sales, as much larger customer base, more word of mouth advertising and an increase in repeat sales.

Social media marketing helps you create lasting relationships with your target audience which can make them feel comfortable enough to purchase your products or services.

3. Social Media Marketing Helps You Generate Increased Traffic To Your Website-

Using social media for your small business can generate more traffic to your website which can lead to an increase in sales. How can you use social media to generate more traffic to your website?

By providing your users with high quality content that offers them value. Content should be relevant, informational and engaging. You can even choose to offer content that is entertaining as long as it is tasteful.

4. Social Media Marketing Helps You Build Your Brand-

By using social media for your small business, you can build your brand and become an authority in your industry. Check for SEO Services in trauma2011

Social media is fast becoming the go-to news and information source for people all over the world and the content they see, they perceive as true and relevant to their lives.

Best Practices For B2B Marketing On Social Media

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Any brand can create social media profiles and post a few Tweets or Instagram photos. But not every brand can plan and execute a social media strategy that gets results.

All too often we see B2B companies fall flat on social media. They don’t generate any engagement and scrolling through their feeds is about as exciting as watching paint dry.

So how can your brand avoid falling into the same pitfalls so many B2B companies are lost in?

Follow some of these best practices:

Create A Personality

Being boring and dull on social media is a good way to fail.

Unfortunately, since a lot of B2B companies treat social media as an afterthought, their posts lack personality and a human touch. For Best Digital marketing company check Vivid Digital.

The fear of being too edgy or controversial keeps some B2B marketers from getting creative with their content. And we get it, not every brand can (or should) pull off a sassy tone on social as well as Wendy’s.

However, you don’t have to be a Twitter troll or go over the top to be entertaining. There’s a big difference between Tweeting offensive jokes and just sounding like an actual human instead of a robot.

You can develop a social media voice without being inappropriate and making headlines for all the wrong reasons.

Here are some tips to get started:

Use a conversational tone.

Your company can be its own entity. For instance, you can use words like “we” and “our” when you’re speaking about your company.

Engage with other users instead of just broadcasting your message.

Social media is all about conversing and being able to have real-time conversations. Don’t be afraid to talk to your audience (whether they’re angry or happy) through your social media platforms

A little humor is always welcome.

Social media wasn’t created for businesses, it’s for humans. Social networks are where people can have fun, share content and converse. So why not let your hair down a bit with your social media content? Just make sure not to go over the top.

Nobody wants to deal with boring, faceless corporations. Use social media as a way to humanize your brand. Follow in the footsteps of B2C companies and add some spunk and flavor to your social media to connect with your audience. For more info on SEO Agency visit SEO Agency New York.

Don’t Restrict Yourself to Just LinkedIn

Wait, what? We’re telling you not to use the most effective B2B social media platform? Before you think we’ve lost our minds, keep reading.

LinkedIn has developed a reputation for being the top B2B social media platform for these companies, and it makes sense. Content Marketing Institute found that 63% of marketers rated LinkedIn as the most effective B2B social media platform.

As a result, a lot of B2B marketers feel they need to be on LinkedIn and nothing else.

The reason behind this is they’re looking at social media strictly as a way to generate leads, which makes LinkedIn appealing. However, your first goal of B2B social media marketing needs to be branding, not leads.

While your inner-marketer might be telling you social media is all about selling products, that’s far from the reality.

Most people are on social media to be entertained and kill some time, so your social media content needs to appeal to that. That means instead of posting a bunch of Instagram videos about why your products are so great, follow in the footsteps of Salesforce and create content that tells stories, appeals to emotion and sparks conversation.

When you think of social media with this new-found perspective, it opens up the possibility of which social media platforms you can choose beyond LinkedIn. All of a sudden Instagram and Pinterest are no longer off limit.

Social Media Examiner found that more B2B companies are starting to pick up on this and are expanding beyond LinkedIn. For Website design services check Vivid Design Consultants.

A. 89% of B2B marketers use LinkedIn

B. 88% use Facebook

C. 83% use Twitter

D. 61% use Google+

E. 55% use YouTube

F. 39% use Pinterest

G. 26% use Instagram

The companies on Instagram, Facebook and other platforms that aren’t traditionally used for B2B marketing realize the importance of using social media for branding instead of just looking for leads.

A perfect example of this is the commercial real estate company CBRE. If CBRE saw social media as a way to just generate leads, it would put all of its effort and resources toward LinkedIn.

However, the company branched out and recognized how beneficial social media can be for branding, and started utilizing other platforms like Instagram, Twitter and Facebook.

One of the best ways to find other social media platforms besides LinkedIn for your B2B company is to see what your competitors are using to successfully build an audience. Finding them is easy, since most businesses have links to their social media profiles on their website.

Take a look at the top companies in your industry and see which platforms they’re dominating. That will give you an idea of where to start.

You can also take a look at these social media demographics to find out where your audience hangs out. Despite what you may have heard, LinkedIn isn’t the only social network for B2B companies. Check for SEO Services in aryavarta

Put the Right People in Charge

This could mean hiring a social media manager or having a current employee take the helm, but someone has to be in charge of your social media marketing. It’s not something you can just have different team members participate in when they have some free time.

When you’re hiring a social media manager, look for someone with a social media marketing background, not just someone with knowledge of your industry. Talented social media marketers will learn the ins and outs of your company and industry. Forcing someone who doesn’t have a passion for social media marketing into the role of a social media manager can result in a lot of struggling.

If you’re not ready to invest in a full-time social media manager quite yet, you can also consider working with a freelancer. Sites like Upwork or Freelancer.com are good places to look.

Difference Between Web And Marketing Analytics

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To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck.

All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other.

The Main Difference Between Web And Marketing Analytics

Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate. For SEO Agency London Check Vivid SEO 

However, they are all not enough to measure the success of marketing performance. Web analytics is very helpful but do not give us a complete picture of how your marketing is going to pan out.

Web analytics focuses on the data that comes from website tracking and a customer’s general presence online. For example, how a customer interacts with your website and how much time they spend on the website.

Though such data is very informative, many other factors are interrelated with your website and marketing success. That is why marketing analytics becomes a more practical route to choose.

Marketing analytics deals with the big data; it includes data not only from your website but also from other sources such as social media, emails, events, and blogs. The use of different marketing analytics techniques increases your company’s marketing return on investment (ROI).

It is also helpful when it comes to analyzing the customer preference and current trends. It helps with advertising sense, search engine optimization, and optimization of advertisements. For more info on SEO Services check getreadyoregon.org

Marketing analytics mostly focus on ‘people’ and is thus, customer-centric, giving more emphasis to the prospect, lead or customer while web analytics usually consider the page view as the factor of focus.

Importance Of Marketing Analytics

Marketing analytics use different techniques to understand the effectiveness of marketing and not just the effectiveness of a business website.

It considers the original result and ROI from all of your marketing efforts. Data is not only collected from your website but also from all the channels currently being used for marketing.

These days, marketing analytics has developed by adopting dozens of techniques into one marketing campaign. To understand the full picture, it is necessary to track all the marketing efforts across different channels.

You cannot just focus on social media or web data and think you will be able to collect all the data you need. By considering various channels over a period of time, it enhances a marketer’s ability to make better business decisions.

Marketing analytics helps us to evaluate the overall performance of marketing techniques, how they are going and how we can improve them. It figures out all the small details and analyzes the present and future, such as determining which marketing channel is likely to produce a higher ROI.

In marketing analytics, such campaigns are employed which takes the customer into account for a longer period than only the small ‘website viewing’ factor. It addresses questions such as ‘which strategy will attract customers to your business?’ or ‘what will urge them to make a purchase?’

How Marketing Analytics Is Better Than Web Analytics

A. Marketing analytics provides integration between different marketing channels and helps to understand the relationship across various channels such as social media, blogs and emails. Through this tracking method, you can easily see the performance of multiple channels together.

B. Marketing analytics is customer-centric. This means that it focuses on the customer and not just the page view. The collected data reveals the client’s lifecycle. You will be able to track a customer’s needs.

You will also be able to find out how they interacted with your business. Did they find you in a Google search? Via social media? Read one of your blogs?

C. Marketing analytics help you understand your customer trends and which marketing activities are necessary at each stage of a sales cycle.

D. Closed-loop marketing analytics determines which marketing activities generate more sales and which activities contribute to the bottom line. For example, your blog is efficient in producing the leads, but are those leads generating a sale?

How To Speed Up Your Mobile Site Or Lose Search Ranking

SEO Agency in Hyderabad

Speed Up Your Mobile Site Or Lose Search Ranking: It is no secret that Smartphones have greatly changed way in which you consume internet to a great extent. Thus, tablets and mobiles have accounted for a high percentage of web traffic than desktop since the year 2016.

This is the reason Google has been rolling our mobile-first index over the last few months. It might have a drastic effect on the SEO performance of websites which aren’t prepared when it to complete force during this year.

What Is The Speed Update All About?

Along with the significant change will come the speed update of Google. This is going to consider the mobile page load time while deciding the search engine ranking.For more info click Digital Marketing Companies in Hyderabad 

Speed is not just important for search engines it is also going to have a significant impact on the user experience. Google measures that page speed as the time in between when the page is called and when it is actually loaded. The load time increases from one second to three. Thus, the probability of the visitor bouncing will rise to 32%.

This number can go as high as 106% for about 6 seconds of load time and a whopping 132% for 10 seconds. If you consider the mobile landing page to load in 22 second, there is a great room for improvement.

Things To Do To Speed Up Mobile Site

Take a look at the certain things that you can do to speed up the mobile sites and miss out on fewer opportunities to cater to the requirements of the audience.

Redirects have turned out to be an easy way to augment SEO and drive more traffic to the website. However, the speed update might pose a challenge. If you put it simply, redirects are great way to forward visitors from one web address to the other.

As a visitor clicks on the regular mobile link, the device will request a specific document. On the basis of the redirects that are involved, this process is going to add several seconds to the page load time. Hence, it is better to use them sparingly.

Redirects can be pretty slow on mobile because of the various steps that are involved each and every time the device has to communicate with the server. Mobile users are also less reliable network in comparison to the desktop users.

When you tackle the mobile redirects, consider the tools that are available. It is going to show you the number of redirects that you have on a particular URL. Thus, you can trace the roots and remove the things that are not necessary. For more details on SEO Services visit iiitdm.in

This is where the designers, marketers, and developers start with when they start to optimize the website for mobile. With the advance of the mobile devices, mobile sites have also advanced. The average size of a mobile page has tripled in between 2011 to 2015 with poorly optimized images to be blamed as they make 63% of the page weight.

The easiest way to scale and compress you image for the mobile site without even sacrificing the quality to make use of a tool compressor. When it comes to the code, you can simply use the cascading style sheets (CSS) media queries that specify which version of the image it has to load on a particular screen dimension for avoiding unnecessary large files.

Minification is actually a programming process that reduces the amount of code on the web page. This doesn’t however mean that you have to sacrifice the features.

White space characters, newline character, and annotations are some of the common things off wasted code space. You should also check for unused CSS styling too, particularly in the websites which have been redesigned or provides several viewing options.

These can be done manually but there are some online tools which will help in automating the minification process.

A visitor sees above-the-fold content when they land on the page, it does not matter if the hidden content is below is ready until the visitor scrolls. There are many ways to achieve this.

A. Install Lazy Load jQuery plugin

B. Restructure the code in above-the-fold and also below-the-fold sections to get visibility.

C. Use just external CSS file or a page-specific and single inline CSS block which allows the above-the-fold content to load quickly.

D. Defer the JavaScript till the end of the page load.

Having WordPress Plugins For Business Websites In 2019

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You have started your business website and you will need to work with many plugins. Plugins form the pillars of a business website. You might be well aware of the fact that designing a site is not very easy.

Are you looking for the right kind of WordPress plugin? You might be well aware of the fact that the right plugins can help to design a beautiful website. With the best plugins installed, you would be able to create a highly secured website and take your business to a next level. For Digital Marketing Services Check Vivid Digital

Here in this blog, you would get a complete list of the plugins which can be used for making a business website.


This is one of the most popular and best WordPress Plugins for business sites. Being the most popular tool for conversion rate optimization software, it allows businesses to convert the deserting site visitors into email subscribers. If a business wants to grow their email list, then the business house must use this plugin.


Business owners would definitely want their customers to get in touch with them. WPForms provides a simple interface to those who want to build a contact form. The drags and drop online form builder allows one to easily create contact forms, email subscription forms, payment forms, order forms, and any other forms.


It is one of the best Google Analytics plugins for WordPress that would allow connecting a website with Google Analytics. It would help business owners to learn more about the visitors and what they are doing. The plugin can be optimized in order to improve earnings. Free version of this plugin is available.

Constant Contact

It is one of the best email marketing services available. It helps users to create and send highly effective emails to subscribers and generate conversions. Being a beginner friendly platform it is very easy to set up. It comes with built-in tools in order to sign up forms and it works with lead generation OptinMonster. For more info click SEO Company in London


It is a security plugin that is used for protecting the WordPress website from the hackers. Security is also seen as an important concern for online business owners. The web application firewall of Sucuri provides the best level of protection for the site. It monitors and protects the site from DDoS, malware threats, brute force attacks, and from any kind of attacks.


For businesses, it’s very crucial to back up the WordPress files and databases on a regular basis. Backup can save the entire data from getting lost when the database faces failure or malware attacks. It is a reliable backup plugin system which can be set up on all WordPress sites. Hence, it offers the easiest way to backup and restore WordPress sites with just a few clicks.

Yoast SEO

This is one of the most used plugins for WordPress. It helps to optimize the WordPress website for the search engines. Moreover, it helps to add Meta tags, focuses keywords, and Meta description. In short, it helps to optimize a site as a whole. Installing and setting up the guide is very easy.

W3 Total Cache

For business websites, speed forms an important thing. In fact, businesses should give special attention to it. Usually, a visitor expects a site to load within 2-3 seconds and if it takes more than that, the business would be losing its customers. Thus, using a cache plugin, business can easily improve the loading time of the site. W3 Total Cache enables businesses to serve cached and compressed files to the visitors. Hence, the server load gets reduced and website becomes fast. For more information on SEO Services visit iiitdm.in


Another thing which shouldn’t be overlooked is the images and the static content. Both these things take a lot of time to load. So businesses who want to make their website faster, can make use of a CDN and deliver static files. MaxCDN forms the most reliable CDN service that can easily integrate with WordPress.

Envira Gallery

Creating image galleries in WordPress without the usage of a plugin is basically possible. However, Envira Gallery allows one to create a beautiful responsive gallery in WordPress. Multiple galleries can be created and can be added to ant part of the site. With it, one can create albums, or open images in light box popups, and more.

The list of the plugins is just endless. There are many more wordpress plugins which can be used for a business websites, such as LearnDash, ShareCounts, MemberPress, etc. Hopefully, this article would help you to create a business website, with the best WordPress plugins.

Some Of The SEO Mistakes To Avoid In 2018

SEO Agency in Hyderabad

Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings…

It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – she runs away. When you over-do it with Google, she’ll push you away as well!. For Digital Marketing Company Check Vivid Digital 

So, in today’s article, I’m going to walk you through 4 “over-optimization” mistakes to avoid to ensure you don’t get pushed away by Google.

1. Stuffing Keywords into Page Titles

Google looks at the title of every page, and it helps to tell Google what your page is about. Your titles have a major impact on how your pages will rank in Google.

In case you’re not familiar, your title is part of the code of each page. It’s actually not visible on the webpage itself, but if you open up a browser, in the upper left-hand corner of that browser, you’ll see the title of the page.

(For a primer on how to find meta tags, read this article: How to find title tags and meta descriptions)

Because of the weight Google puts on titles, a lot of people try to force their keywords repetitively in the title. I see this mistake very often when I’m reviewing websites.

Back in the day, this type of keyword stuffing could improve your search engine rankings. But these days, that tactic does not work as well. Instead, it can be counter-productive.

It’s important to include your keyword in the title, but if you repeat your keywords a lot or include lots of different variations unnaturally, that can actually hurt your search engine rankings because Google will see that as manipulative.

And here’s another way that stuffing your titles with keywords can backfire…

The title is actually what shows up in the search results – it’s the blue underlined link in Google’s search results. And if you’ve just put a lot of keywords as the title, then when somebody does search, and your website shows up, then that’s going to look pretty spammy.

2. Forcing Keywords into Your Webpage Copy

The second over-optimization tactic I see all the time is stuffing keywords into the actual webpage copy.

Before, I was talking about stuffing keywords into the title. From a website visitor’s standpoint, you could sort of fly under the radar stuffing keywords into your title tag, because most people actually don’t notice that when they’re on your website.

But putting keywords directly into the body of the webpage is obviously much more noticeable to your website visitors. For more info click SEO Agency London

If you force keywords into your copy, your website visitors will read unnatural sentences and random keywords stuffed into the content. That looks really spammy, and it can be counter-productive for your ultimate marketing goals.

After all, what’s the goal of SEO anyway?

It’s not just rankings. And it’s not just traffic either. The ultimate goal of SEO should be to generate leads and sales. And if your website content is spammy, that could really hurt your website conversions.

Plus, if you force keywords into your website copy, Google will see that as unnatural and spammy as well. And that can hurt your search engine rankings. So it’s just not a good idea.

3. Creating Near-Duplicate Pages Purely For SEO

Imagine you’re a dentist, and you wanted to rank for the keyword phrase “New York City dentist.” You might create a page on your website focused around that keyword phrase, right? Maybe you’d optimize your homepage for that phrase.

But then, you might decide you’d also like to rank for a similar phrase like “Manhattan dentist.” And so, maybe you’d create a page for that keyword phrase too.

And so on, and so on.

Creating those near-duplicate pages used to work OK years ago…

But not today.

Google has gotten smarter at figuring out that a lot of different keywords are synonyms with the same search intent. And the Hummingbird update improved Google’s abilities even more.

You don’t need to have two different pages for New York City dentist and Manhattan dentist because Google understands that’s the same search, so they’ll display the same results for that.

Instead of creating near-duplicate pages for different synonyms, you should group your keywords into topics, and then create the best page you can for each topic.

4. Over-Optimized Anchor Text

When it comes to SEO, you need to build up your website’s authority.

And a major factor in your website’s authority is the quantity and quality of links from other websites that are linking to your website. You can basically think of a link from another website as a vote in your favor.

Every link to your website has what’s called anchor text, which is the clickable text. This anchor text helps Google understand what a particular page is about.

Again, imagine you’re a dentist based in Manhattan, and you want to get your website ranking at the top of Google for “New York City dentist.”

Wouldn’t it be great if lots of websites linked to your website with the anchor text New York City dentist? That would help you reach the top of Google for that phrase.

And so, that’s how a lot of companies have approach SEO for years. They would go out and build tons of links with identical or very similar anchor text.

When we’re conducting an SEO audit, we’ll take a look at a website’s link profile, and see how many links they have and where they’re coming from, and the anchor text of those links.

Often, we find that websites have very highly-concentrated anchor text, with almost all the incoming links containing the same keyword phrases. Well, this is extremely unlikely to happen naturally!

Google knows that, and increasingly, this type of linking has become a big red flag to Google. When Google sees this, they know you are trying to manipulate the search results. As a result, taking this approach with your SEO can do more harm than good over the long-term. For more SEO Services visit emikolo.com

Google’s Penguin updates and “unnatural link” penalties are focused on devaluing (or penalizing) these unnatural linking schemes. So you should avoid building links to your website with overly-concentrated anchor text.

If you’re in business for the long-term (which I hope you are!), then it makes sense to take a long-term approach to SEO. By avoiding these 4 mistakes, you’ll stay on Google’s good side and protect your rankings for the long-term.