How Search Engines Work & What Are Search Engine Ranking Factors

The internet is incredibly large; there are (currently) approximately 50 billion indexed web pages and without search engines it would be impossible to find useful information in this clutter. It would be like searching for a needle in a haystack.Search engines bring order to this chaos. By building an index they can show you the most relevant web pages for your search query. But this index changes frequently. New websites are added daily, web pages are redesigned, new files are uploaded, etc. Because the internet is a dynamic entity, search engines need a tool to help the index stay up to date. For Digital Marketing Agency Check Vivid Digital 

That’s where crawlers come into play. These automated robots scrape web pages for information; they index links, images, videos and other files.

Here’s how a search engine uses crawlers to create search engine result pages:

A] Discovery:

The crawler finds your website, either via a link from another website or via the Add URL page. Currently, Google only follows href and src links.

B] Indexing:

The web pages are processed and indexed. Note that not all content types can be indexed (e.g. some rich media types or dynamic pages).

C] Results:

When you enter a query, search engines analyze their index and show you the most relevant web pages.

In order to show you the most relevant results from their index, search engines need to use a ranking system. There are several factors that are taken into consideration and understanding these factors is essential for your SEO success.

Search Engine Ranking Factors

Relevancy is determined by over 200 factors. It’s impossible to discuss them all, partially because it would take too much time, but mostly because we don’t know all of them. However, research has identified several elements that are important:

Links

When we talk about links, we talk about PageRank; the link analysis algorithm used by Google. It was made by Larry Page (hence the name PageRank) and Sergei Brin, the company’s founders.This algorithm takes quantities of links into account – every link to a website is seen as a vote for that website. The more links you get, the higher you will rank. SEO Services in Hyderabad visit here

One thing you should keep in mind is that this is not a democratic system. Not every link has the same weight. Links from authoritative websites have more influence than links from less popular websites.

Keywords

The keyword distribution on your page is also important. Google checks how often the search query can be found on your page. If it appears in your domain, url, title, header tags, content… the page will be considered more relevant.

Site Age

Old is gold. Google considers older websites to be more authoritative than new websites.

Freshness

Frequently updating your website is a good idea. Add new pages or update old ones. Fresh pages are a sign that the website is not dead.

Other Factors

As they’ve said before: it’s impossible to discuss all the ranking factors. There are others, such as site speed, AuthorRank, site structure… but these are some of the most important.

What Are The Importance Of A Good Site Structure For SEO

The structure of a web site, blog or ecommerce store is very important both in terms of SEO and usability. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way. For Digital Marketing Agency Check Vivid Digital

Site Structure and SEO

A well-defined site structure is important for SEO for three main reasons:

1. It helps search engines understand your content better A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.

. The way search engines work is the following:

. They discover your website on the Web.

They try to figure out the structure of the site so as to get a better understanding on how your pages/posts are related and which pages of your site are more valuable than others.

When you have an optimized structure, you make this job very easy for them and this means better exposure.If on the other hand your site structure is flat, search engines can still index your pages but they won’t have enough clues as to how your pages are related.

2. A good structure increases your chances of getting Sitelinks in Google search Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. They are a great way to make your search listings more prominent and increase your CTR (click through rates).

You cannot specify which parts of your website to be shown as sitelinks since these are automatically selected by the Google algorithm.The only way to get sitelinks to appear with your listing is through a good site structure. SEO Services in Hyderabad visit here

3. A good structure provides for a great user experience and lowers bounce rate.A bounce rate is a metric that shows how many people that land on a webpage leave without interacting with the page or site. A high bounce rate is bad for SEO and the reason is the following:

Google knows when a user clicks on your listing from Google search, visits your page and then goes back to Google search without interacting with your website.For them, this is a signal that users are not happy with the results and eventually this will lead to lower rankings.

When you have a solid site structure, users will find it easier to navigate through your website and find what they are looking for and this increases usability, time on site and lowers your bounce rate.

SOME OF THE 5 STRATEGIES EVERY SUCCESSFUL WEB DESIGN PROJECT NEEDS

Teamwork is so important. Growing up, every team sport and group project was touted as a “team-building experience” that we needed as we got older. As you entered the workforce, you realized that teamwork actually is as important as advertised in your youth.We believe teamwork is at its finest when you have a wide spectrum of very different roles come together. That is what attracted me to inbound marketing and web design in the first place. Just like basketball (or any other team sport), you have a set of individuals, each with their own specialty and role, working toward a common goal. For Digital Marketing Services Check Vivid Digital  

So when you start to consider a website redesign and you begin to look at the process for how it’s done, what are some important strategies that should be part of the project?

While titles may be different and roles may overlap, here are five strategies that every successful web design project needs:

1) Marketing Strategist

The marketing strategist plays a key role in the long-term success of your website. This individual works to ensure the success of the client and their team. The marketing strategist sets expectations, makes sure the team and budget are on track, and works with the rest of the roles involved to set realistic deadlines for the web design project. This person routinely checks in with the team and helps team members overcome any obstacles, relaying information to the client as necessary, while also ensuring all project stakeholders stay on the same page.

The marketing strategist should also understand the latest internet trends and know how to optimize a website for the best conversion rates in the long term. Often, this person collaborates with the content specialist to create offers, blog posts and other content to attract and convert website visitors The marketing strategist’s involvement doesn’t stop after the website launch. This individual focuses on bringing your ideal customers to the site and converting them into leads and sales. As such, the marketing strategist plays an important role in maximizing your website’s ROI.

2) UX Designer

An Agile web design process always begins with the team’s involvement in scoping and prioritizing elements of the project. Your team should always include a UX designer.The UX designer is like an architect and helps formulate the website strategy by conducting initial research on a client’s current website and analyzing it to help craft buyer personas, set goals and create a blueprint for the new website. Every step following the strategy is in place because of this role.

The designer is also responsible for bringing the pages to life using the wireframes created to mock up each page. The designer focuses on creating site concepts as well as developing templates and the graphic design for the website.The UX designer works in tandem with the team, and in particularly close collaboration with the content specialist. SEO Agency in Hyderabad visit here

3) Content Specialist

Content is such an important part of your website, but it doesn’t always get the attention that it deserves. Too often, the task of writing gets delegated to someone who is not a professional writer, which can cause poor conversions and project delays.

A great web design project needs to have someone spearheading content creation. This person should have experience in writing web content, educational marketing copy and persuasive conversion offers. In this role, the content specialist uses the personas for direction to create content for each page of your website.The content specialist should have an eye for detail and be able to use their writing to persuade your audience.

4) Website Developer

Strategy, content and design are all key, but without a team of developers to tie all those pieces together, your website will never be built. The website developer (or development team) uses the web strategy, content and design to build out the website. In this role, the developer builds out the code for the website, performs multiple tests and ensures any bugs or issues are dealt with accordingly. The backend developer builds the website.

5) Editor

It’s important to have a great editor as part of your website project. A professional editor ensures that everything on your website is working, complies with brand guidelines and is error-free. The editor tests workflows, calls-to-action, internal and external links, and more. The difference between having a nice website and a great, professional-looking website is often the work of a strong editor.

 

Top 8 Key Points Getting Started With An Ecommerce Business

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be.

Ecommerce marketing simply uses the best channels and most effective digital methods for the benefit of your business. Digital marketing is a package of ways to help grow your business, further its reach and raise awareness. As digital marketing becomes more and more technologically advanced, and marketing automation becomes the norm for the most basic tasks, you can focus on drawing in sales and growing your business. For Digital Marketing Companies Check Vivid Digital  

With more than 206 million predicted shoppers spending money online this year, there’s never been a better time to start an eCommerce business. If you’re thinking about starting an eCommerce business and selling products online, Here we’re looking at what you need to do to promote your ecommerce business and harness all the data available to you to help you succeed.

1. Start With Your Business Name

The first thing to do (after you decide what you want to sell, of course) is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it’s not already in use. Once you’ve chosen the name, register it. (If you form an LLC or corporation, this will happen automatically in the state where you file your paperwork.)

2. Secure Your Domain Name and Website

Ideally, you’ll get your business name as your domain name, but if it’s not available, choose a URL that’s easy to say and spell, and relates to your business. So if your business is Karen’s Craft Creations and KarensCraftCreations.com isn’t available, try something similar like CraftsbyKaren.com.

The design of your eCommerce site may be the biggest business expense you have. But you want to ensure that it’s not only visually appealing, but also functional. There are out-of-the-box eCommerce solutions like Shopify to begin with, but you may require something more custom-made if your needs are more than basic.

3. Know Your Customer

Your customer’s digital experience is entirely down to you. You can deliver and shape the customer journey each person who visits your website experiences, but you need to know them first. Your target customer should be someone you know inside out, and you should do all you can to focus in on their wants and needs.

You can discover all this information through engaging with your customer, using social media to talk directly to them and find their chosen channels for communication and engagement. The more you know about the people you want to sell to, the better you can shape your content and digital presence to suit them.

4. Know Your Industry

You may already think you know the ins and outs of your business and its field, but more research and analysis can never hurt. In the digital age, everything moves quickly. Any new developments should always be followed and explored in depth.

Likewise, recent history should be fully understood so you can forecast for the future. The better your grasp of the current status of your industry, the easier it is to predict where things may go next. Your strategic plan should make the most of your data and insights.

5 Select The Best Business Structure and Register Your Business

You’ve got several options when it comes to your business structure:

. Sole Proprietor

. Partnership (if you have a business partner)

. LLC

. Corporation

If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.You can register on your own by filling out the appropriate business structure paperwork from the IRS yourself, or you can hire a business filing company to do it for you. A lawyer is another option, but that’s often overkill for the average small business owner’s needs. SEO Agency in Hyderabad visit here

6. Get Your Employer Identification Number

You’ll need an Employer Identification Number (EIN) to open a business bank account and file your business taxes next April. Your EIN is a bit like your business’ social security number: it’s a unique number that identifies your business and helps you file important paperwork. Every business needs one, whether you’ll have employees or not.

7 Know Your Competitors

The wide range of analytics tools out there makes analyzing and understanding your competitors easier than ever before. Pinpointing their strengths and weaknesses gives you something to build from or work towards.

You can examine their social media to see where the small (or large) knowledge gaps lie. It’s in these gaps that you can find your own space and carve out your position in the market where your competitors aren’t already succeeding.

8. Building Your Digital Presence

Nothing matters more than your digital presence as an ecommerce business. Your website isn’t the be all and end all, but it needs to look its best. It is your virtual shop window and a 24/7 portal for leads and sales for your business. You don’t need to invest thousands to make it appealing but you need to give it your time and attention to succeed.

Design Matters

Designing your website doesn’t necessarily mean bringing in an expensive agency. Design is unique to your business and to get started, you may be able to put something together yourself. Your website is a chance to show off what you’re all about and there is no one-size-fits-all approach to web design.

Keep it simple, get your point across and you can be sure your customers will be keen to find out more. All websites are always in beta so don’t expect perfection, just deliver everything you want in the best way you can, ensuring you update your content regularly.

Don’t Doubt Do It Yourself

There are a wide range of self-serve website tools which allow you to piece together your own design. Ready-made templates exist to let you build a compelling experience with ease. No business in 2018 can get by without a strong web presence. Difficulty creating and managing a proper website shouldn’t be a hurdle if you choose the right tools.

Choosing your Domain

If you’re starting from scratch, then you need to begin by selecting your domain. Without a domain you have nowhere for your website to be held and no way for people to access it. Choosing a domain takes seconds, and within a few minutes, you can have your piece of the internet registered in your name and ready to build.

The 3 Important Strategies to Improve Your Search Engine Rankings

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We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going to roll out the Speed Update, they changed their approach to measuring page speed via the Google PageSpeed Insights tool, as well.My team wanted to know if there was any correlation between a page’s speed and a page’s positions in mobile search results, so we ran experiments to find out. We conducted one before and one immediately after the Speed Update. The results? Surprising.

Based on what we learned, these are top three ways you can use page speed as an opportunity to improve your ranking.

1: User Engagement

Simply, user engagement is the measurement of how well your website engages Internet users. A focus on optimizing your website to improve the SEO factors above related to user engagement is the key to this strategy.

SEO ranking factors for user engagement include the following:

Direct website visits – users who visit your website by directly typing in your URL address into their Internet browser (in other websites, the popularity of your website is one of the signals) Time on site – the amount of time users spend on your website Pages per session – the average number of pages users view during a visit to your website Bounce rate – the percentage measure of website visitors who leave your site after viewing only one page without interacting with it 3 Quick Ways to Improve User Engagement Create content that helps users satisfy the problem they are having or challenge they are trying to solve as expressed by the query they use during a search Link to deeper, more specific content within your website giving the user a path to progress and become more immersed in your content and your expertise Create content in multiple forms such as lists, photos that aid the message, videos, and recommended steps or actions Your website design should be appealing to your target market, showcase your brand, and create an environment that makes your content highly and easily readable— particularly on a mobile device.

Quickly provide information on how your products/ services work and an incentive motivating users to perform a certain action; whether that’s calling you, filling out a contact form, making a purchase, etc. Check For Digital Marketing Companies in Vivid Digital

2: Link Structure

Link building, content marketing, link solicitation— it has many names. The most overlooked and undervalued tactic in all of search engine optimization, link structure is how your website interconnects with itself and other websites across the Internet.

Essentially, link structure involves how your website links to other pages within itself (internal links), how your website links to other websites (outbound links), and how other websites link to yours (backlinks/ inbound links).

A focus on optimizing your website to improve the SEO factors involving link structure is the key to this strategy. The SEO ranking factors involving linking include:

Total referring domains – the total number of domains that link to your website Total backlinks – the total number of times (or links) other websites link to your website Total referring IPs – the total number of IP addresses involved in the backlinks to your website Total follow backlinks – the total amount of backlinks counting towards your website’s PageRank (See the difference between follow vs. no follow links) 3 Quick Ways to Improve Your Link Structure Avoid overloading links to your internal top level pages Create a white hat SEO link solicitation plan to get more high-quality backlinks Use appropriately descriptive anchor text for all your links (No more links with clickable text saying, “Click here.”) Your links should briefly describe the type of content the link goes to, the page’s benefit, OR the action the user should take when they land on that page.

3. Increase your Optimization Score.

The findings of our experiment are curious: while we found no correlation between a mobile site’s position and site’s FCP/DCL metrics, we did find an extremely high correlation (0.97!) between a mobile site’s position in search results and its average Optimization Score.

While there is little we can do to influence FCP/DCL metrics (as they are based not only on the actual speed of your site, but also on the users’ connection speeds and their devices), improving your Optimization Score is crucial. The good news? It’s also totally manageable. For SEO Services in Hyderabad visit  here

Google provides a list of recommendations on how to deal with the factors that can lower your Optimization Score in PageSpeed Insights.

Here is a quick list of what you can do:

Avoid landing page redirects. They slow down rendering of a page, which negatively affects desktop and mobile experience. Enable compression. Small image size cuts time spent to download the resource as well as data usage for the client, plus it improves pages’ rendering time. Improve server response time. 53% of mobile users will leave a page if it does not load in less than 3 seconds. Implement a caching policy. Its absence leads to a great number of roundtrips between the client and server during the resources’ fetching process, which leads to delays, page rendering blocking, and higher costs for visitors. Minify resources (HTML, CSS, and JavaScript). It helps to cut on redundant data from the resources delivered to visitors. Optimize images. They account for about 60% of a page size, and heavy images can significantly slow down site’s rendering. Optimize CSS delivery. A page needs to process CSS prior to its rendering. When CSS is full of render-blocking external stylesheets, the process requires a great number of roundtrips that delay rendering. Prioritize visible content. If above-the-fold content exceeds 14,6kB compressed, it requires multiple roundtrips between the server and user’s browser to load and render content. Remove render-blocking JavaScript. Every time a browser encounters it in site’s HTML, it has to stop and execute this script, which slows down the rendering process. If you’re unsure how to implement any of the above page speed optimizations, talk to your website developer or check out more tips here.

 

Top 4 Digital Marketing Strategies You Need to Know for 2019

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences.

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019.

1. Virtual and Augmented Reality

Smart companies are leveraging mobile cameras to improve their customer experience. Through VR and AR, you can improve brand engagement and help with pre-purchase decisions by bringing your products to life. By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so.

Consider Amazon, who set up Oculus Rift VR booths around Prime Day, allowing shoppers to experience a wide range of products from nerf guns to refrigerators as they would in physical reality. By empowering potential buyers to literally picture themselves owning products and simulate this potential reality, VR preemptively addresses needs and pain points, greatly enhancing the customer journey.

When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. StubHub executed this masterfully, introducing an AR feature that allowed fans to better understand the city and stadium ahead of this year’s Super Bowl. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.

By deploying virtual or augmented reality strategically, you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it. For Digital Marketing Company visit Vivid Digital  

2. Artificial Intelligence

In the past, digital marketers have been hesitant to incorporate artificial intelligence into their strategies. But as AI continues to prove itself useful for simplifying data-based experiences and improving user experience, confidence in it has increased.

KLM has done a great job with this, creating a plug-in with Messenger that streamlines everything from booking to check-in and flight status updates. It’s a win-win for both sides: travelers can access all their travel info from anywhere, and KLM can supply it to them without tying up personnel.

Chatbots can also be valuable for facilitating pre-purchase decisions. For instance, Bing’s Business Bot, which is embedded into search results, allows interested users to have basic questions answered by the businesses around them. If their query is not on the pre-configured list, the bot refers them to a phone number. The bot also asks business owners additional questions based on what users are looking for, so that common requests can be answered faster in the future. By refining responses to fit user needs, artificial intelligence allows you to help users better and faster over time.

3. Visual and Voice Search

Search is evolving beyond its text-only origins, meaning that visual and voice search deserve serious consideration now. Think of visual search as a sort of reverse search, using images to find text-based info instead of the other way around. Google, Microsoft, and Pinterest have all jumped into the fray, and it’s only going to get bigger over time. Marketers can gain an edge here by preparing tailor-made content to await potential customers after their image searches, while also gaining even more insights into their preferences.

Dominos Voice Search Example

Voice search also continues to grow as a way for consumers to find more information without even having to lift a finger. Domino’s has done well here, teaming up with Amazon Echo to let customers order pizza hands-free. Allowing people to interact with you via voice search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. The dynamics of voice search also present a challenge for digital marketers, who must figure out how to optimize for both humans and devices.  SEO Agency in Hyderabad visit Vivid Digital

4. Vertical Video

With the shift from desktop to mobile a consistent digital marketing consideration, it should come as no surprise that mobile video ads continue to be hot. Savvy marketers are using videos to both engage their audiences in-app between tasks and on social platforms.

What’s new, however, is the movement towards more vertical video. Instagram’s recent introduction of IGTV continues this trend, allowing users to create long-form vertical videos. While advertising is not available (yet) on IGTV, its great place for brands to share their longer content organically. The success of IGTV and other similar platforms is worth keeping an eye on, as it could cause a major shift in favor of vertical video. If this is the case, marketers will need to create horizontal and vertical assets to reach their audience fully.

Staying Ahead of the Competition

These emerging digital marketing strategies make it easier to both reach customers when and where they are ready to buy and improve their experience post-purchase. Competitive companies know that capitalizing on new forms of content and technology will help them capture new audiences on fresh playing fields.

So which of these hot new digital marketing strategies do you plan on implementing? Let me know in the comments below!