How To Engage Your Employees In Social Media Marketing

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There are two facts about social media that business owners should take notice of. One is its efficacy in marketing your brand and company. The other one is the truth that members of your team are active in using their social media accounts and even posting on Facebook and Twitter while at work. Instead of giving them sanctions, why not encourage them to be the faces of the company?

Social media marketing is one of the most effective ways to reach out to existing and potential customers. For Best Affordable SEO services in  New York visit Vivid SEO.

To make this work for your business, here are some pointers to engage your employees in this marketing strategy:

MAKE ADJUSTMENTS ON COMPANY POLICIES WITH REGARD TO SHARING POSTS ABOUT THE BUSINESS.

Perhaps, it is your practice, as most of the businesses, to limit or prohibit members of the team to share posts about your company, the nature of your business and other information.

This is the opportune time to make adjustments in policies that pertain to sharing content about the company. Say, allow them to share articles or posts to their social media channels so long as it is approved by the company. The more employees will hit the “share” button, the more people who are in their networks learn about your company.

ENCOURAGE COLLABORATION AND CREATIVITY IN YOUR EMPLOYEES.

You might already have a content development team which handles what’s in your website but this should not stop you to motivate other employees who are creative and have some skills when it comes to website development or writing.

Let them contribute to your blog to make them feel that they are really part of the company. Not only will the members of your team feel good about themselves when you let them participate and contribute. They will also be sharing the link to their social media accounts and share it to their friends on social media.

TWEAK YOUR BLOG.

Sure you have a team of writers or perhaps you write on your company blog yourself but keep in mind that your audience is hungry for diversity. Invite your employees to share stories or tips on your blog and ask for suggestions from them.

Make your website targetted on your specific audience. Keep them engage both in their work and in marketing. Showing them your confidence in them by letting them contribute will motivate them. Moreover, you can expand your reach.

ACKNOWLEDGE MEMBERS OF YOUR TEAM.

Another way to make your employees happy and satisfied is to recognize them. Whether it is through an email or a post about their achievements or contributions to the company, you can tag them or mention them in your posts or tweets to publicly show them your appreciation.

This will not only make them feel recognized but their family and friends will also know how well your company takes care of its employees. This can also be an effective way to build reputation. Check for SEO Services in Kmindia

Marketing comes in different shapes and sizes especially with the birth of social media. While you may have a creative team that handles your advertising and marketing, why not include the whole company in your strategies through social media marketing?

Top 4 Benefits Of Social Media Marketing

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Both brick-and-mortar shops and online businesses can benefit from an effective marketing campaign and whether that marketing campaign focuses on local media, or it is based entirely online, adding social media marketing can increase your results.

When done properly, social media marketing can help you engage with your customers, grow your brand and grow your business. For more details Visit SEO Company London

If you are considering adding a social media marketing strategy to your small business marketing campaign but aren’t quite sure if it is right for you, keep reading for some important benefits of social media marketing.

Top 4 Benefits Of Social Media Marketing are as follows :

1. Social Media Marketing Helps You Reach More Potential Customers-

Reaching more potential customers can mean increased sales and better long term sustainability for your business.

You can even target customers locally, throughout the UK, or around the world.

2. Social Media Marketing Helps You Create Lasting Customer Relationships-

Building lasting relationships with your customers can lead to an increase in sales, as much larger customer base, more word of mouth advertising and an increase in repeat sales.

Social media marketing helps you create lasting relationships with your target audience which can make them feel comfortable enough to purchase your products or services.

3. Social Media Marketing Helps You Generate Increased Traffic To Your Website-

Using social media for your small business can generate more traffic to your website which can lead to an increase in sales. How can you use social media to generate more traffic to your website?

By providing your users with high quality content that offers them value. Content should be relevant, informational and engaging. You can even choose to offer content that is entertaining as long as it is tasteful.

4. Social Media Marketing Helps You Build Your Brand-

By using social media for your small business, you can build your brand and become an authority in your industry. Check for SEO Services in trauma2011

Social media is fast becoming the go-to news and information source for people all over the world and the content they see, they perceive as true and relevant to their lives.

Best Practices For B2B Marketing On Social Media

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Any brand can create social media profiles and post a few Tweets or Instagram photos. But not every brand can plan and execute a social media strategy that gets results.

All too often we see B2B companies fall flat on social media. They don’t generate any engagement and scrolling through their feeds is about as exciting as watching paint dry.

So how can your brand avoid falling into the same pitfalls so many B2B companies are lost in?

Follow some of these best practices:

Create A Personality

Being boring and dull on social media is a good way to fail.

Unfortunately, since a lot of B2B companies treat social media as an afterthought, their posts lack personality and a human touch. For Best Digital marketing company check Vivid Digital.

The fear of being too edgy or controversial keeps some B2B marketers from getting creative with their content. And we get it, not every brand can (or should) pull off a sassy tone on social as well as Wendy’s.

However, you don’t have to be a Twitter troll or go over the top to be entertaining. There’s a big difference between Tweeting offensive jokes and just sounding like an actual human instead of a robot.

You can develop a social media voice without being inappropriate and making headlines for all the wrong reasons.

Here are some tips to get started:

Use a conversational tone.

Your company can be its own entity. For instance, you can use words like “we” and “our” when you’re speaking about your company.

Engage with other users instead of just broadcasting your message.

Social media is all about conversing and being able to have real-time conversations. Don’t be afraid to talk to your audience (whether they’re angry or happy) through your social media platforms

A little humor is always welcome.

Social media wasn’t created for businesses, it’s for humans. Social networks are where people can have fun, share content and converse. So why not let your hair down a bit with your social media content? Just make sure not to go over the top.

Nobody wants to deal with boring, faceless corporations. Use social media as a way to humanize your brand. Follow in the footsteps of B2C companies and add some spunk and flavor to your social media to connect with your audience. For more info on SEO Agency visit SEO Agency New York.

Don’t Restrict Yourself to Just LinkedIn

Wait, what? We’re telling you not to use the most effective B2B social media platform? Before you think we’ve lost our minds, keep reading.

LinkedIn has developed a reputation for being the top B2B social media platform for these companies, and it makes sense. Content Marketing Institute found that 63% of marketers rated LinkedIn as the most effective B2B social media platform.

As a result, a lot of B2B marketers feel they need to be on LinkedIn and nothing else.

The reason behind this is they’re looking at social media strictly as a way to generate leads, which makes LinkedIn appealing. However, your first goal of B2B social media marketing needs to be branding, not leads.

While your inner-marketer might be telling you social media is all about selling products, that’s far from the reality.

Most people are on social media to be entertained and kill some time, so your social media content needs to appeal to that. That means instead of posting a bunch of Instagram videos about why your products are so great, follow in the footsteps of Salesforce and create content that tells stories, appeals to emotion and sparks conversation.

When you think of social media with this new-found perspective, it opens up the possibility of which social media platforms you can choose beyond LinkedIn. All of a sudden Instagram and Pinterest are no longer off limit.

Social Media Examiner found that more B2B companies are starting to pick up on this and are expanding beyond LinkedIn. For Website design services check Vivid Design Consultants.

A. 89% of B2B marketers use LinkedIn

B. 88% use Facebook

C. 83% use Twitter

D. 61% use Google+

E. 55% use YouTube

F. 39% use Pinterest

G. 26% use Instagram

The companies on Instagram, Facebook and other platforms that aren’t traditionally used for B2B marketing realize the importance of using social media for branding instead of just looking for leads.

A perfect example of this is the commercial real estate company CBRE. If CBRE saw social media as a way to just generate leads, it would put all of its effort and resources toward LinkedIn.

However, the company branched out and recognized how beneficial social media can be for branding, and started utilizing other platforms like Instagram, Twitter and Facebook.

One of the best ways to find other social media platforms besides LinkedIn for your B2B company is to see what your competitors are using to successfully build an audience. Finding them is easy, since most businesses have links to their social media profiles on their website.

Take a look at the top companies in your industry and see which platforms they’re dominating. That will give you an idea of where to start.

You can also take a look at these social media demographics to find out where your audience hangs out. Despite what you may have heard, LinkedIn isn’t the only social network for B2B companies. Check for SEO Services in aryavarta

Put the Right People in Charge

This could mean hiring a social media manager or having a current employee take the helm, but someone has to be in charge of your social media marketing. It’s not something you can just have different team members participate in when they have some free time.

When you’re hiring a social media manager, look for someone with a social media marketing background, not just someone with knowledge of your industry. Talented social media marketers will learn the ins and outs of your company and industry. Forcing someone who doesn’t have a passion for social media marketing into the role of a social media manager can result in a lot of struggling.

If you’re not ready to invest in a full-time social media manager quite yet, you can also consider working with a freelancer. Sites like Upwork or Freelancer.com are good places to look.

Difference Between Web And Marketing Analytics

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To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck.

All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other.

The Main Difference Between Web And Marketing Analytics

Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate. For SEO Agency London Check Vivid SEO 

However, they are all not enough to measure the success of marketing performance. Web analytics is very helpful but do not give us a complete picture of how your marketing is going to pan out.

Web analytics focuses on the data that comes from website tracking and a customer’s general presence online. For example, how a customer interacts with your website and how much time they spend on the website.

Though such data is very informative, many other factors are interrelated with your website and marketing success. That is why marketing analytics becomes a more practical route to choose.

Marketing analytics deals with the big data; it includes data not only from your website but also from other sources such as social media, emails, events, and blogs. The use of different marketing analytics techniques increases your company’s marketing return on investment (ROI).

It is also helpful when it comes to analyzing the customer preference and current trends. It helps with advertising sense, search engine optimization, and optimization of advertisements. For more info on SEO Services check getreadyoregon.org

Marketing analytics mostly focus on ‘people’ and is thus, customer-centric, giving more emphasis to the prospect, lead or customer while web analytics usually consider the page view as the factor of focus.

Importance Of Marketing Analytics

Marketing analytics use different techniques to understand the effectiveness of marketing and not just the effectiveness of a business website.

It considers the original result and ROI from all of your marketing efforts. Data is not only collected from your website but also from all the channels currently being used for marketing.

These days, marketing analytics has developed by adopting dozens of techniques into one marketing campaign. To understand the full picture, it is necessary to track all the marketing efforts across different channels.

You cannot just focus on social media or web data and think you will be able to collect all the data you need. By considering various channels over a period of time, it enhances a marketer’s ability to make better business decisions.

Marketing analytics helps us to evaluate the overall performance of marketing techniques, how they are going and how we can improve them. It figures out all the small details and analyzes the present and future, such as determining which marketing channel is likely to produce a higher ROI.

In marketing analytics, such campaigns are employed which takes the customer into account for a longer period than only the small ‘website viewing’ factor. It addresses questions such as ‘which strategy will attract customers to your business?’ or ‘what will urge them to make a purchase?’

How Marketing Analytics Is Better Than Web Analytics

A. Marketing analytics provides integration between different marketing channels and helps to understand the relationship across various channels such as social media, blogs and emails. Through this tracking method, you can easily see the performance of multiple channels together.

B. Marketing analytics is customer-centric. This means that it focuses on the customer and not just the page view. The collected data reveals the client’s lifecycle. You will be able to track a customer’s needs.

You will also be able to find out how they interacted with your business. Did they find you in a Google search? Via social media? Read one of your blogs?

C. Marketing analytics help you understand your customer trends and which marketing activities are necessary at each stage of a sales cycle.

D. Closed-loop marketing analytics determines which marketing activities generate more sales and which activities contribute to the bottom line. For example, your blog is efficient in producing the leads, but are those leads generating a sale?

How To Speed Up Your Mobile Site Or Lose Search Ranking

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Speed Up Your Mobile Site Or Lose Search Ranking: It is no secret that Smartphones have greatly changed way in which you consume internet to a great extent. Thus, tablets and mobiles have accounted for a high percentage of web traffic than desktop since the year 2016.

This is the reason Google has been rolling our mobile-first index over the last few months. It might have a drastic effect on the SEO performance of websites which aren’t prepared when it to complete force during this year.

What Is The Speed Update All About?

Along with the significant change will come the speed update of Google. This is going to consider the mobile page load time while deciding the search engine ranking.For more info click Digital Marketing Companies in Hyderabad 

Speed is not just important for search engines it is also going to have a significant impact on the user experience. Google measures that page speed as the time in between when the page is called and when it is actually loaded. The load time increases from one second to three. Thus, the probability of the visitor bouncing will rise to 32%.

This number can go as high as 106% for about 6 seconds of load time and a whopping 132% for 10 seconds. If you consider the mobile landing page to load in 22 second, there is a great room for improvement.

Things To Do To Speed Up Mobile Site

Take a look at the certain things that you can do to speed up the mobile sites and miss out on fewer opportunities to cater to the requirements of the audience.

Redirects have turned out to be an easy way to augment SEO and drive more traffic to the website. However, the speed update might pose a challenge. If you put it simply, redirects are great way to forward visitors from one web address to the other.

As a visitor clicks on the regular mobile link, the device will request a specific document. On the basis of the redirects that are involved, this process is going to add several seconds to the page load time. Hence, it is better to use them sparingly.

Redirects can be pretty slow on mobile because of the various steps that are involved each and every time the device has to communicate with the server. Mobile users are also less reliable network in comparison to the desktop users.

When you tackle the mobile redirects, consider the tools that are available. It is going to show you the number of redirects that you have on a particular URL. Thus, you can trace the roots and remove the things that are not necessary. For more details on SEO Services visit iiitdm.in

This is where the designers, marketers, and developers start with when they start to optimize the website for mobile. With the advance of the mobile devices, mobile sites have also advanced. The average size of a mobile page has tripled in between 2011 to 2015 with poorly optimized images to be blamed as they make 63% of the page weight.

The easiest way to scale and compress you image for the mobile site without even sacrificing the quality to make use of a tool compressor. When it comes to the code, you can simply use the cascading style sheets (CSS) media queries that specify which version of the image it has to load on a particular screen dimension for avoiding unnecessary large files.

Minification is actually a programming process that reduces the amount of code on the web page. This doesn’t however mean that you have to sacrifice the features.

White space characters, newline character, and annotations are some of the common things off wasted code space. You should also check for unused CSS styling too, particularly in the websites which have been redesigned or provides several viewing options.

These can be done manually but there are some online tools which will help in automating the minification process.

A visitor sees above-the-fold content when they land on the page, it does not matter if the hidden content is below is ready until the visitor scrolls. There are many ways to achieve this.

A. Install Lazy Load jQuery plugin

B. Restructure the code in above-the-fold and also below-the-fold sections to get visibility.

C. Use just external CSS file or a page-specific and single inline CSS block which allows the above-the-fold content to load quickly.

D. Defer the JavaScript till the end of the page load.

Having WordPress Plugins For Business Websites In 2019

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You have started your business website and you will need to work with many plugins. Plugins form the pillars of a business website. You might be well aware of the fact that designing a site is not very easy.

Are you looking for the right kind of WordPress plugin? You might be well aware of the fact that the right plugins can help to design a beautiful website. With the best plugins installed, you would be able to create a highly secured website and take your business to a next level. For Digital Marketing Services Check Vivid Digital

Here in this blog, you would get a complete list of the plugins which can be used for making a business website.

OptinMonster

This is one of the most popular and best WordPress Plugins for business sites. Being the most popular tool for conversion rate optimization software, it allows businesses to convert the deserting site visitors into email subscribers. If a business wants to grow their email list, then the business house must use this plugin.

WPForms

Business owners would definitely want their customers to get in touch with them. WPForms provides a simple interface to those who want to build a contact form. The drags and drop online form builder allows one to easily create contact forms, email subscription forms, payment forms, order forms, and any other forms.

MonsterInsights

It is one of the best Google Analytics plugins for WordPress that would allow connecting a website with Google Analytics. It would help business owners to learn more about the visitors and what they are doing. The plugin can be optimized in order to improve earnings. Free version of this plugin is available.

Constant Contact

It is one of the best email marketing services available. It helps users to create and send highly effective emails to subscribers and generate conversions. Being a beginner friendly platform it is very easy to set up. It comes with built-in tools in order to sign up forms and it works with lead generation OptinMonster. For more info click SEO Company in London

Sucuri

It is a security plugin that is used for protecting the WordPress website from the hackers. Security is also seen as an important concern for online business owners. The web application firewall of Sucuri provides the best level of protection for the site. It monitors and protects the site from DDoS, malware threats, brute force attacks, and from any kind of attacks.

BackupBuddy

For businesses, it’s very crucial to back up the WordPress files and databases on a regular basis. Backup can save the entire data from getting lost when the database faces failure or malware attacks. It is a reliable backup plugin system which can be set up on all WordPress sites. Hence, it offers the easiest way to backup and restore WordPress sites with just a few clicks.

Yoast SEO

This is one of the most used plugins for WordPress. It helps to optimize the WordPress website for the search engines. Moreover, it helps to add Meta tags, focuses keywords, and Meta description. In short, it helps to optimize a site as a whole. Installing and setting up the guide is very easy.

W3 Total Cache

For business websites, speed forms an important thing. In fact, businesses should give special attention to it. Usually, a visitor expects a site to load within 2-3 seconds and if it takes more than that, the business would be losing its customers. Thus, using a cache plugin, business can easily improve the loading time of the site. W3 Total Cache enables businesses to serve cached and compressed files to the visitors. Hence, the server load gets reduced and website becomes fast. For more information on SEO Services visit iiitdm.in

MaxCDN

Another thing which shouldn’t be overlooked is the images and the static content. Both these things take a lot of time to load. So businesses who want to make their website faster, can make use of a CDN and deliver static files. MaxCDN forms the most reliable CDN service that can easily integrate with WordPress.

Envira Gallery

Creating image galleries in WordPress without the usage of a plugin is basically possible. However, Envira Gallery allows one to create a beautiful responsive gallery in WordPress. Multiple galleries can be created and can be added to ant part of the site. With it, one can create albums, or open images in light box popups, and more.

The list of the plugins is just endless. There are many more wordpress plugins which can be used for a business websites, such as LearnDash, ShareCounts, MemberPress, etc. Hopefully, this article would help you to create a business website, with the best WordPress plugins.

Some Of The SEO Mistakes To Avoid In 2018

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Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings…

It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – she runs away. When you over-do it with Google, she’ll push you away as well!. For Digital Marketing Company Check Vivid Digital 

So, in today’s article, I’m going to walk you through 4 “over-optimization” mistakes to avoid to ensure you don’t get pushed away by Google.

1. Stuffing Keywords into Page Titles

Google looks at the title of every page, and it helps to tell Google what your page is about. Your titles have a major impact on how your pages will rank in Google.

In case you’re not familiar, your title is part of the code of each page. It’s actually not visible on the webpage itself, but if you open up a browser, in the upper left-hand corner of that browser, you’ll see the title of the page.

(For a primer on how to find meta tags, read this article: How to find title tags and meta descriptions)

Because of the weight Google puts on titles, a lot of people try to force their keywords repetitively in the title. I see this mistake very often when I’m reviewing websites.

Back in the day, this type of keyword stuffing could improve your search engine rankings. But these days, that tactic does not work as well. Instead, it can be counter-productive.

It’s important to include your keyword in the title, but if you repeat your keywords a lot or include lots of different variations unnaturally, that can actually hurt your search engine rankings because Google will see that as manipulative.

And here’s another way that stuffing your titles with keywords can backfire…

The title is actually what shows up in the search results – it’s the blue underlined link in Google’s search results. And if you’ve just put a lot of keywords as the title, then when somebody does search, and your website shows up, then that’s going to look pretty spammy.

2. Forcing Keywords into Your Webpage Copy

The second over-optimization tactic I see all the time is stuffing keywords into the actual webpage copy.

Before, I was talking about stuffing keywords into the title. From a website visitor’s standpoint, you could sort of fly under the radar stuffing keywords into your title tag, because most people actually don’t notice that when they’re on your website.

But putting keywords directly into the body of the webpage is obviously much more noticeable to your website visitors. For more info click SEO Agency London

If you force keywords into your copy, your website visitors will read unnatural sentences and random keywords stuffed into the content. That looks really spammy, and it can be counter-productive for your ultimate marketing goals.

After all, what’s the goal of SEO anyway?

It’s not just rankings. And it’s not just traffic either. The ultimate goal of SEO should be to generate leads and sales. And if your website content is spammy, that could really hurt your website conversions.

Plus, if you force keywords into your website copy, Google will see that as unnatural and spammy as well. And that can hurt your search engine rankings. So it’s just not a good idea.

3. Creating Near-Duplicate Pages Purely For SEO

Imagine you’re a dentist, and you wanted to rank for the keyword phrase “New York City dentist.” You might create a page on your website focused around that keyword phrase, right? Maybe you’d optimize your homepage for that phrase.

But then, you might decide you’d also like to rank for a similar phrase like “Manhattan dentist.” And so, maybe you’d create a page for that keyword phrase too.

And so on, and so on.

Creating those near-duplicate pages used to work OK years ago…

But not today.

Google has gotten smarter at figuring out that a lot of different keywords are synonyms with the same search intent. And the Hummingbird update improved Google’s abilities even more.

You don’t need to have two different pages for New York City dentist and Manhattan dentist because Google understands that’s the same search, so they’ll display the same results for that.

Instead of creating near-duplicate pages for different synonyms, you should group your keywords into topics, and then create the best page you can for each topic.

4. Over-Optimized Anchor Text

When it comes to SEO, you need to build up your website’s authority.

And a major factor in your website’s authority is the quantity and quality of links from other websites that are linking to your website. You can basically think of a link from another website as a vote in your favor.

Every link to your website has what’s called anchor text, which is the clickable text. This anchor text helps Google understand what a particular page is about.

Again, imagine you’re a dentist based in Manhattan, and you want to get your website ranking at the top of Google for “New York City dentist.”

Wouldn’t it be great if lots of websites linked to your website with the anchor text New York City dentist? That would help you reach the top of Google for that phrase.

And so, that’s how a lot of companies have approach SEO for years. They would go out and build tons of links with identical or very similar anchor text.

When we’re conducting an SEO audit, we’ll take a look at a website’s link profile, and see how many links they have and where they’re coming from, and the anchor text of those links.

Often, we find that websites have very highly-concentrated anchor text, with almost all the incoming links containing the same keyword phrases. Well, this is extremely unlikely to happen naturally!

Google knows that, and increasingly, this type of linking has become a big red flag to Google. When Google sees this, they know you are trying to manipulate the search results. As a result, taking this approach with your SEO can do more harm than good over the long-term. For more SEO Services visit emikolo.com

Google’s Penguin updates and “unnatural link” penalties are focused on devaluing (or penalizing) these unnatural linking schemes. So you should avoid building links to your website with overly-concentrated anchor text.

If you’re in business for the long-term (which I hope you are!), then it makes sense to take a long-term approach to SEO. By avoiding these 4 mistakes, you’ll stay on Google’s good side and protect your rankings for the long-term.

How Should You Deal With Negative Customer Reviews?

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As a business we face the reality that not everyone will be happy with our services or products. So, what happens when an unsatisfied customer takes their complaint online or onto social media? How do you react? How do you handle the situation so it doesn’t snowball, hurt your business or cause other potential customers to be put off?

Bad Reviews Affect Small Businesses, too!

As a local small business you have to be twice as protective of your brand. As you know, especially here in the Rio Grande Valley, news travels fast and bad news travels twice as fast. So you need to be sure to handle a negative review online quickly and effectively. As we have seen in the past, one person’s complaint about an issue can quickly turn into an swarm of negative feedback from multiple people if not handle properly. For Digital Marketing Companies Check Vivid Digital 

So, What to Do When You Get a Bad Customer Review?

the past, a bad experience with your business would result in an angry call or a strongly worded letter, but in today’s digital age we are faced with the possibility of one customer’s bad experience getting out to a mass audience. A bad online review can create distrust and fear from potential customers, especially if you do not address it quickly. So, how should you deal with negative online reviews?

1. Monitor Your Social Media Channels

We know we say this A LOT, but it truly is one of the most important things you can do for your business. You need to monitor all social media channels for any mention of your brand or business, whether it’s good or bad.

2. Respond

Again, whether the comment was good or bad, you need to respond. Be proactive in reaching out to your engaged users, make them feel heard and understood. Be humble and ensure you are solving all their issues and concerns. For SEO Agency in London visit here

3. Keep Doing It

This is something you must continuously be doing. If someone is taking the time out of their day to talk with your business, that means they care. So, make sure you are responding and handling the issue EVERY SINGLE TIME! Did you know that 58% of customers want companies to respond to a complaint on social media and an even more staggering statistic, 42%expect companies to respond to positive comments.

We know this seems like a lot of work to do, but by doing this your business will create positive sentiment from your customers. These small gestures will be the building blocks of creating loyal customers who will recommend you at every opportunity they can.

Although negative online customer reviews can potentially rec havoc on your business, if you handle each complaint correctly you can leverage the situation to benefit your business and create long lasting relationships with your customers.

Does Facebook Influence Perceptions Of The Female Body?

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A recent study titled ‘The Mediating Role of Appearance Comparisons in Relationship Between Media Usage and Self-Objectification in Young Women’, published in the Young Women – Psychology of Women Quarterly – has tried to answer this question by closely investigating the relationship between the image that women have of their own body, and the use of different types of media:

● Facebook

● Internet

● Television

● Magazines

In particular, the study examines the phenomenon of self-objectification of the female body. For Digital Marketing Company Check Vivid Digital  

The assumption is based on the fact that the media portrait of women is often focused on their physical appearance, rather than on their abilities or their personality. Therefore, media exposure that promotes the image of woman as a sexual object encourages, within adolescents, a perception through this lense.

This theory, called the theory of objectification, warns of the most dangerous aspects of the phenomenon: self-objectification can lead to eating disorders, anxiety disorders, body shame and depression.

The survey was conducted in the United Kingdom on a sample of 150 girls between the ages of 17 and 25 who completed questionnaires regarding:

● their media use;

● the tendency to compare their physical appearance with that of others in general;

● the habit of comparing their body with that of specific groups of people on Facebook, as friends or acquaintances.

The results showed that the use of Facebook is linked to the phenomenon of self-objectification, as the social network is focused on physical aspects. In fact, Facebook is the place to share personal photos and receive appreciative comments from their virtual friends, thus strengthening or weakening their self-confidence. For SEO Agency in London visit here

In 2013 almost 250 billion photos were shared on Facebook; this figure coupled with the increasing popularity of the medium among young women and the time spent on the social network (about two hours a day according to the Australian Bureau of Statistics), makes it clear how much power the images that run through timelines are on the building of female body perception.

The study concludes that the phenomenon of self-objectivity arising from using Facebook is related to the fact that girls tend to compare their physical appearance to that of other women.

In particular, the comparison between one’s physicality and that of another is more in relation to one’s own peers, friends or acquaintances, than with celebrities. This is because their lifestyles are comparable and thus peers are the most accessible physical ideal.

From this, we can understand how much impact new media, especially social networks such as Facebook, can have on the perception that young women have of their body.

For this reason, it is crucial to ensure girls, especially teenagers, are aware of the clear separation between the real and the online world.

We should teach them that every woman is unique and unrepeatable, beautiful in her own way; that the stereotypes we encounter every day are non-existent models. Every woman has her faults, even those that seem to be perfect. What makes the difference is in accepting their imperfections and enjoying themselves as they are.

This is the secret to having a good relationship with ourselves and with the world around us. So, girls, disconnect from social networks, put your smartphone away and stop being so obsessed with it.

Creating Social Media Marketing Goals That Solve Your Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all. For Digital Marketing Companies Check Vivid Digital  

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: SEO Services in London visit here

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.