Difference Between Web And Marketing Analytics

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To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck.

All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other.

The Main Difference Between Web And Marketing Analytics

Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate. For SEO Agency London Check Vivid SEO 

However, they are all not enough to measure the success of marketing performance. Web analytics is very helpful but do not give us a complete picture of how your marketing is going to pan out.

Web analytics focuses on the data that comes from website tracking and a customer’s general presence online. For example, how a customer interacts with your website and how much time they spend on the website.

Though such data is very informative, many other factors are interrelated with your website and marketing success. That is why marketing analytics becomes a more practical route to choose.

Marketing analytics deals with the big data; it includes data not only from your website but also from other sources such as social media, emails, events, and blogs. The use of different marketing analytics techniques increases your company’s marketing return on investment (ROI).

It is also helpful when it comes to analyzing the customer preference and current trends. It helps with advertising sense, search engine optimization, and optimization of advertisements. For more info on SEO Services check getreadyoregon.org

Marketing analytics mostly focus on ‘people’ and is thus, customer-centric, giving more emphasis to the prospect, lead or customer while web analytics usually consider the page view as the factor of focus.

Importance Of Marketing Analytics

Marketing analytics use different techniques to understand the effectiveness of marketing and not just the effectiveness of a business website.

It considers the original result and ROI from all of your marketing efforts. Data is not only collected from your website but also from all the channels currently being used for marketing.

These days, marketing analytics has developed by adopting dozens of techniques into one marketing campaign. To understand the full picture, it is necessary to track all the marketing efforts across different channels.

You cannot just focus on social media or web data and think you will be able to collect all the data you need. By considering various channels over a period of time, it enhances a marketer’s ability to make better business decisions.

Marketing analytics helps us to evaluate the overall performance of marketing techniques, how they are going and how we can improve them. It figures out all the small details and analyzes the present and future, such as determining which marketing channel is likely to produce a higher ROI.

In marketing analytics, such campaigns are employed which takes the customer into account for a longer period than only the small ‘website viewing’ factor. It addresses questions such as ‘which strategy will attract customers to your business?’ or ‘what will urge them to make a purchase?’

How Marketing Analytics Is Better Than Web Analytics

A. Marketing analytics provides integration between different marketing channels and helps to understand the relationship across various channels such as social media, blogs and emails. Through this tracking method, you can easily see the performance of multiple channels together.

B. Marketing analytics is customer-centric. This means that it focuses on the customer and not just the page view. The collected data reveals the client’s lifecycle. You will be able to track a customer’s needs.

You will also be able to find out how they interacted with your business. Did they find you in a Google search? Via social media? Read one of your blogs?

C. Marketing analytics help you understand your customer trends and which marketing activities are necessary at each stage of a sales cycle.

D. Closed-loop marketing analytics determines which marketing activities generate more sales and which activities contribute to the bottom line. For example, your blog is efficient in producing the leads, but are those leads generating a sale?

How To Speed Up Your Mobile Site Or Lose Search Ranking

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Speed Up Your Mobile Site Or Lose Search Ranking: It is no secret that Smartphones have greatly changed way in which you consume internet to a great extent. Thus, tablets and mobiles have accounted for a high percentage of web traffic than desktop since the year 2016.

This is the reason Google has been rolling our mobile-first index over the last few months. It might have a drastic effect on the SEO performance of websites which aren’t prepared when it to complete force during this year.

What Is The Speed Update All About?

Along with the significant change will come the speed update of Google. This is going to consider the mobile page load time while deciding the search engine ranking.For more info click Digital Marketing Companies in Hyderabad 

Speed is not just important for search engines it is also going to have a significant impact on the user experience. Google measures that page speed as the time in between when the page is called and when it is actually loaded. The load time increases from one second to three. Thus, the probability of the visitor bouncing will rise to 32%.

This number can go as high as 106% for about 6 seconds of load time and a whopping 132% for 10 seconds. If you consider the mobile landing page to load in 22 second, there is a great room for improvement.

Things To Do To Speed Up Mobile Site

Take a look at the certain things that you can do to speed up the mobile sites and miss out on fewer opportunities to cater to the requirements of the audience.

Redirects have turned out to be an easy way to augment SEO and drive more traffic to the website. However, the speed update might pose a challenge. If you put it simply, redirects are great way to forward visitors from one web address to the other.

As a visitor clicks on the regular mobile link, the device will request a specific document. On the basis of the redirects that are involved, this process is going to add several seconds to the page load time. Hence, it is better to use them sparingly.

Redirects can be pretty slow on mobile because of the various steps that are involved each and every time the device has to communicate with the server. Mobile users are also less reliable network in comparison to the desktop users.

When you tackle the mobile redirects, consider the tools that are available. It is going to show you the number of redirects that you have on a particular URL. Thus, you can trace the roots and remove the things that are not necessary. For more details on SEO Services visit iiitdm.in

This is where the designers, marketers, and developers start with when they start to optimize the website for mobile. With the advance of the mobile devices, mobile sites have also advanced. The average size of a mobile page has tripled in between 2011 to 2015 with poorly optimized images to be blamed as they make 63% of the page weight.

The easiest way to scale and compress you image for the mobile site without even sacrificing the quality to make use of a tool compressor. When it comes to the code, you can simply use the cascading style sheets (CSS) media queries that specify which version of the image it has to load on a particular screen dimension for avoiding unnecessary large files.

Minification is actually a programming process that reduces the amount of code on the web page. This doesn’t however mean that you have to sacrifice the features.

White space characters, newline character, and annotations are some of the common things off wasted code space. You should also check for unused CSS styling too, particularly in the websites which have been redesigned or provides several viewing options.

These can be done manually but there are some online tools which will help in automating the minification process.

A visitor sees above-the-fold content when they land on the page, it does not matter if the hidden content is below is ready until the visitor scrolls. There are many ways to achieve this.

A. Install Lazy Load jQuery plugin

B. Restructure the code in above-the-fold and also below-the-fold sections to get visibility.

C. Use just external CSS file or a page-specific and single inline CSS block which allows the above-the-fold content to load quickly.

D. Defer the JavaScript till the end of the page load.

Having WordPress Plugins For Business Websites In 2019

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You have started your business website and you will need to work with many plugins. Plugins form the pillars of a business website. You might be well aware of the fact that designing a site is not very easy.

Are you looking for the right kind of WordPress plugin? You might be well aware of the fact that the right plugins can help to design a beautiful website. With the best plugins installed, you would be able to create a highly secured website and take your business to a next level. For Digital Marketing Services Check Vivid Digital

Here in this blog, you would get a complete list of the plugins which can be used for making a business website.

OptinMonster

This is one of the most popular and best WordPress Plugins for business sites. Being the most popular tool for conversion rate optimization software, it allows businesses to convert the deserting site visitors into email subscribers. If a business wants to grow their email list, then the business house must use this plugin.

WPForms

Business owners would definitely want their customers to get in touch with them. WPForms provides a simple interface to those who want to build a contact form. The drags and drop online form builder allows one to easily create contact forms, email subscription forms, payment forms, order forms, and any other forms.

MonsterInsights

It is one of the best Google Analytics plugins for WordPress that would allow connecting a website with Google Analytics. It would help business owners to learn more about the visitors and what they are doing. The plugin can be optimized in order to improve earnings. Free version of this plugin is available.

Constant Contact

It is one of the best email marketing services available. It helps users to create and send highly effective emails to subscribers and generate conversions. Being a beginner friendly platform it is very easy to set up. It comes with built-in tools in order to sign up forms and it works with lead generation OptinMonster. For more info click SEO Company in London

Sucuri

It is a security plugin that is used for protecting the WordPress website from the hackers. Security is also seen as an important concern for online business owners. The web application firewall of Sucuri provides the best level of protection for the site. It monitors and protects the site from DDoS, malware threats, brute force attacks, and from any kind of attacks.

BackupBuddy

For businesses, it’s very crucial to back up the WordPress files and databases on a regular basis. Backup can save the entire data from getting lost when the database faces failure or malware attacks. It is a reliable backup plugin system which can be set up on all WordPress sites. Hence, it offers the easiest way to backup and restore WordPress sites with just a few clicks.

Yoast SEO

This is one of the most used plugins for WordPress. It helps to optimize the WordPress website for the search engines. Moreover, it helps to add Meta tags, focuses keywords, and Meta description. In short, it helps to optimize a site as a whole. Installing and setting up the guide is very easy.

W3 Total Cache

For business websites, speed forms an important thing. In fact, businesses should give special attention to it. Usually, a visitor expects a site to load within 2-3 seconds and if it takes more than that, the business would be losing its customers. Thus, using a cache plugin, business can easily improve the loading time of the site. W3 Total Cache enables businesses to serve cached and compressed files to the visitors. Hence, the server load gets reduced and website becomes fast. For more information on SEO Services visit iiitdm.in

MaxCDN

Another thing which shouldn’t be overlooked is the images and the static content. Both these things take a lot of time to load. So businesses who want to make their website faster, can make use of a CDN and deliver static files. MaxCDN forms the most reliable CDN service that can easily integrate with WordPress.

Envira Gallery

Creating image galleries in WordPress without the usage of a plugin is basically possible. However, Envira Gallery allows one to create a beautiful responsive gallery in WordPress. Multiple galleries can be created and can be added to ant part of the site. With it, one can create albums, or open images in light box popups, and more.

The list of the plugins is just endless. There are many more wordpress plugins which can be used for a business websites, such as LearnDash, ShareCounts, MemberPress, etc. Hopefully, this article would help you to create a business website, with the best WordPress plugins.

Some Of The SEO Mistakes To Avoid In 2018

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Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings…

It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – she runs away. When you over-do it with Google, she’ll push you away as well!. For Digital Marketing Company Check Vivid Digital 

So, in today’s article, I’m going to walk you through 4 “over-optimization” mistakes to avoid to ensure you don’t get pushed away by Google.

1. Stuffing Keywords into Page Titles

Google looks at the title of every page, and it helps to tell Google what your page is about. Your titles have a major impact on how your pages will rank in Google.

In case you’re not familiar, your title is part of the code of each page. It’s actually not visible on the webpage itself, but if you open up a browser, in the upper left-hand corner of that browser, you’ll see the title of the page.

(For a primer on how to find meta tags, read this article: How to find title tags and meta descriptions)

Because of the weight Google puts on titles, a lot of people try to force their keywords repetitively in the title. I see this mistake very often when I’m reviewing websites.

Back in the day, this type of keyword stuffing could improve your search engine rankings. But these days, that tactic does not work as well. Instead, it can be counter-productive.

It’s important to include your keyword in the title, but if you repeat your keywords a lot or include lots of different variations unnaturally, that can actually hurt your search engine rankings because Google will see that as manipulative.

And here’s another way that stuffing your titles with keywords can backfire…

The title is actually what shows up in the search results – it’s the blue underlined link in Google’s search results. And if you’ve just put a lot of keywords as the title, then when somebody does search, and your website shows up, then that’s going to look pretty spammy.

2. Forcing Keywords into Your Webpage Copy

The second over-optimization tactic I see all the time is stuffing keywords into the actual webpage copy.

Before, I was talking about stuffing keywords into the title. From a website visitor’s standpoint, you could sort of fly under the radar stuffing keywords into your title tag, because most people actually don’t notice that when they’re on your website.

But putting keywords directly into the body of the webpage is obviously much more noticeable to your website visitors. For more info click SEO Agency London

If you force keywords into your copy, your website visitors will read unnatural sentences and random keywords stuffed into the content. That looks really spammy, and it can be counter-productive for your ultimate marketing goals.

After all, what’s the goal of SEO anyway?

It’s not just rankings. And it’s not just traffic either. The ultimate goal of SEO should be to generate leads and sales. And if your website content is spammy, that could really hurt your website conversions.

Plus, if you force keywords into your website copy, Google will see that as unnatural and spammy as well. And that can hurt your search engine rankings. So it’s just not a good idea.

3. Creating Near-Duplicate Pages Purely For SEO

Imagine you’re a dentist, and you wanted to rank for the keyword phrase “New York City dentist.” You might create a page on your website focused around that keyword phrase, right? Maybe you’d optimize your homepage for that phrase.

But then, you might decide you’d also like to rank for a similar phrase like “Manhattan dentist.” And so, maybe you’d create a page for that keyword phrase too.

And so on, and so on.

Creating those near-duplicate pages used to work OK years ago…

But not today.

Google has gotten smarter at figuring out that a lot of different keywords are synonyms with the same search intent. And the Hummingbird update improved Google’s abilities even more.

You don’t need to have two different pages for New York City dentist and Manhattan dentist because Google understands that’s the same search, so they’ll display the same results for that.

Instead of creating near-duplicate pages for different synonyms, you should group your keywords into topics, and then create the best page you can for each topic.

4. Over-Optimized Anchor Text

When it comes to SEO, you need to build up your website’s authority.

And a major factor in your website’s authority is the quantity and quality of links from other websites that are linking to your website. You can basically think of a link from another website as a vote in your favor.

Every link to your website has what’s called anchor text, which is the clickable text. This anchor text helps Google understand what a particular page is about.

Again, imagine you’re a dentist based in Manhattan, and you want to get your website ranking at the top of Google for “New York City dentist.”

Wouldn’t it be great if lots of websites linked to your website with the anchor text New York City dentist? That would help you reach the top of Google for that phrase.

And so, that’s how a lot of companies have approach SEO for years. They would go out and build tons of links with identical or very similar anchor text.

When we’re conducting an SEO audit, we’ll take a look at a website’s link profile, and see how many links they have and where they’re coming from, and the anchor text of those links.

Often, we find that websites have very highly-concentrated anchor text, with almost all the incoming links containing the same keyword phrases. Well, this is extremely unlikely to happen naturally!

Google knows that, and increasingly, this type of linking has become a big red flag to Google. When Google sees this, they know you are trying to manipulate the search results. As a result, taking this approach with your SEO can do more harm than good over the long-term. For more SEO Services visit emikolo.com

Google’s Penguin updates and “unnatural link” penalties are focused on devaluing (or penalizing) these unnatural linking schemes. So you should avoid building links to your website with overly-concentrated anchor text.

If you’re in business for the long-term (which I hope you are!), then it makes sense to take a long-term approach to SEO. By avoiding these 4 mistakes, you’ll stay on Google’s good side and protect your rankings for the long-term.

How Should You Deal With Negative Customer Reviews?

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As a business we face the reality that not everyone will be happy with our services or products. So, what happens when an unsatisfied customer takes their complaint online or onto social media? How do you react? How do you handle the situation so it doesn’t snowball, hurt your business or cause other potential customers to be put off?

Bad Reviews Affect Small Businesses, too!

As a local small business you have to be twice as protective of your brand. As you know, especially here in the Rio Grande Valley, news travels fast and bad news travels twice as fast. So you need to be sure to handle a negative review online quickly and effectively. As we have seen in the past, one person’s complaint about an issue can quickly turn into an swarm of negative feedback from multiple people if not handle properly. For Digital Marketing Companies Check Vivid Digital 

So, What to Do When You Get a Bad Customer Review?

the past, a bad experience with your business would result in an angry call or a strongly worded letter, but in today’s digital age we are faced with the possibility of one customer’s bad experience getting out to a mass audience. A bad online review can create distrust and fear from potential customers, especially if you do not address it quickly. So, how should you deal with negative online reviews?

1. Monitor Your Social Media Channels

We know we say this A LOT, but it truly is one of the most important things you can do for your business. You need to monitor all social media channels for any mention of your brand or business, whether it’s good or bad.

2. Respond

Again, whether the comment was good or bad, you need to respond. Be proactive in reaching out to your engaged users, make them feel heard and understood. Be humble and ensure you are solving all their issues and concerns. For SEO Agency in London visit here

3. Keep Doing It

This is something you must continuously be doing. If someone is taking the time out of their day to talk with your business, that means they care. So, make sure you are responding and handling the issue EVERY SINGLE TIME! Did you know that 58% of customers want companies to respond to a complaint on social media and an even more staggering statistic, 42%expect companies to respond to positive comments.

We know this seems like a lot of work to do, but by doing this your business will create positive sentiment from your customers. These small gestures will be the building blocks of creating loyal customers who will recommend you at every opportunity they can.

Although negative online customer reviews can potentially rec havoc on your business, if you handle each complaint correctly you can leverage the situation to benefit your business and create long lasting relationships with your customers.

Does Facebook Influence Perceptions Of The Female Body?

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A recent study titled ‘The Mediating Role of Appearance Comparisons in Relationship Between Media Usage and Self-Objectification in Young Women’, published in the Young Women – Psychology of Women Quarterly – has tried to answer this question by closely investigating the relationship between the image that women have of their own body, and the use of different types of media:

● Facebook

● Internet

● Television

● Magazines

In particular, the study examines the phenomenon of self-objectification of the female body. For Digital Marketing Company Check Vivid Digital  

The assumption is based on the fact that the media portrait of women is often focused on their physical appearance, rather than on their abilities or their personality. Therefore, media exposure that promotes the image of woman as a sexual object encourages, within adolescents, a perception through this lense.

This theory, called the theory of objectification, warns of the most dangerous aspects of the phenomenon: self-objectification can lead to eating disorders, anxiety disorders, body shame and depression.

The survey was conducted in the United Kingdom on a sample of 150 girls between the ages of 17 and 25 who completed questionnaires regarding:

● their media use;

● the tendency to compare their physical appearance with that of others in general;

● the habit of comparing their body with that of specific groups of people on Facebook, as friends or acquaintances.

The results showed that the use of Facebook is linked to the phenomenon of self-objectification, as the social network is focused on physical aspects. In fact, Facebook is the place to share personal photos and receive appreciative comments from their virtual friends, thus strengthening or weakening their self-confidence. For SEO Agency in London visit here

In 2013 almost 250 billion photos were shared on Facebook; this figure coupled with the increasing popularity of the medium among young women and the time spent on the social network (about two hours a day according to the Australian Bureau of Statistics), makes it clear how much power the images that run through timelines are on the building of female body perception.

The study concludes that the phenomenon of self-objectivity arising from using Facebook is related to the fact that girls tend to compare their physical appearance to that of other women.

In particular, the comparison between one’s physicality and that of another is more in relation to one’s own peers, friends or acquaintances, than with celebrities. This is because their lifestyles are comparable and thus peers are the most accessible physical ideal.

From this, we can understand how much impact new media, especially social networks such as Facebook, can have on the perception that young women have of their body.

For this reason, it is crucial to ensure girls, especially teenagers, are aware of the clear separation between the real and the online world.

We should teach them that every woman is unique and unrepeatable, beautiful in her own way; that the stereotypes we encounter every day are non-existent models. Every woman has her faults, even those that seem to be perfect. What makes the difference is in accepting their imperfections and enjoying themselves as they are.

This is the secret to having a good relationship with ourselves and with the world around us. So, girls, disconnect from social networks, put your smartphone away and stop being so obsessed with it.

Creating Social Media Marketing Goals That Solve Your Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all. For Digital Marketing Companies Check Vivid Digital  

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: SEO Services in London visit here

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Some Of The Magento SEO Tips to Increase Your Site’s Rankings

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Unlike other online stores, those built on the Magento platform tend to find practising SEO a lot easier (and faster!), but why? Magento has some great features that can be optimised in a few simple clicks that’ll help your site rank higher on SERP results. In this article, we’ll take you through some of the simple SEO practices suited to Magento, ones that you should be using!

01. Use the ‘Right’ Magento Extensions

First things first: Extensions. Many Magento sites are built using individual extensions to create one fully-functioning eCommerce site. So choosing the right extension for your business is imperative for generating success. The right extension will help you increase performance, usability and decrease time and cost for development.The right extension for SEO will help you remain productive, give you a competitive advantage and ensure you ensure a continuous return on investment. Listed below are our top 3 Magento SEO extensions, both paid and unpaid.

1. SEO Content Optimisation by ReloadSEO

This is a unique Magento extension, built to make writing optimised content easy. Here’s what you get:

A. Real-time feedback on the SEO performance of your category and product pages.

B. Obtains data to improve conversion rates and AdWords quality scores.

C. Makes writing optimised content easy for both visitors and search engines.

2.  Free Magento SEO Extension by Creare

It’s common knowledge among the Magento Community that is one of the best free Magento SEO extensions out there. Benefits include:

A. Simple set-up with automatic enabling of features (without configuration or customisation required.)

B. It facilitates you to use HTML sitemap page extension.

C. Remove redundant meta keywords and meta descriptions easily.

D. Numerous user-friendly aspects including Disabled Product Redirecting, Breadcrumb Structured Data, XML Sitemap Fix and SEO Options Checker.

3. Ultimate SEO Suite by AheadWorks v1.3.8

Deemed to be one of the most useful Magento modules, it provides you with multi-store support, support for your blogging feed and allows you to intelligently crawl and index your eCommerce store. For Digital Marketing Agency Check Vivid Digital  

A. The extension allows the usage of canonical URLs in your sitemap is the best insurance that the pages you want will be found and indexed by search engines bots.

B. Submit automatically generated canonical URLs to Google – allow this search engine to crawl and index your site more intelligently.

C. Split your Google Sitemap into smaller more manageable files that get approved by Google.

D. If you allow including pictures in your sitemap, Google indexes these pictures and adds them to the picture search attracting more traffic to your site.

E. The extension automatically replaces short product URLs with canonical URLs all over the store.

Implementing Meta Data and Alt Tags

Most would agree that the key to SEO success is hidden within your metadata. The practice of optimising metadata starts with keyword research. Once you have chosen 1 or 2 keywords to target for each page, it’s important to insert them wisely into your metadata.

What is Meta Data

The meta title is the backend text known as the HTML code in the header of the web page. For the purpose of this article, we’re ultimately looking at 2 components of metadata: the meta title (or the page title) and the meta description.

Optimizing The Meta Title

The meta title is probably the most important SEO element. For generic sites, optimizing your page title is best done when written within 50-60 characters, containing keywords that have been researched and proven to add the right value and relevance to the brand.

Tip: Assuming you receive most traffic from mobile devices, it’s best practice to opt for a shorter meta title. This will keep it to a viewable limit for both users and a search engine’s benefit.

For Magento sites, optimising the title can be simplified, making the whole process a lot shorter. In some cases, leaving the page title empty will actually help it optimise itself. Magento automatically pulls through the category name and parent categories, which assuming they include relevant keywords, will generate an optimised meta title.

Optimising Meta Descriptions

Previously, a meta description has been used to help search engines inform the user about the page. However, Google has improved it’s crawlability to be able to ‘read’ the entire page. This means that the meta description is now recognised to be a mere suggestion for the text displayed.

Even still, that doesn’t mean you should give it any less attention. It’s an invitation to users to view your page. For best practice, your Magento meta description should include your target keyword(s) to reinforce the fact that your page holds the answer to the user’s search query. This works to urge them to navigate through to your content, driving traffic to your products.

What Are Alt Tags

Alt tags are quite frankly the metadata for images. Simple. The alt tag is used to tell those who may not be able to see the image, what it is. Therefore, it’s crucial to include alt text not just for SEO purposes, but to ensure the elements on your site are fully accessible by all.

Consequently, search engines like Google place relatively high value on alt texts. For Magento users especially, it also helps to improve website search as Google can better determine the topic of the text, as well as driving more traffic through to your products. That’s assuming the image alt tags and product descriptions are related.

Tip: If you find your image relates to your keyword, it’s good practice to include this in the alt tag where you can. This will help alot with optimising your content for SEO purposes. (Although, that doesn’t mean to start spamming your alt text with keywords!)

Simplify Your Menu Navigation

The standard Magento menu navigation is pretty well designed. Although basic, it includes many fundamental features that make using an eCommerce site simple and easy for users.The typical main menu contains categories, subcategories and sub-subcategories – as many as the retailer wishes. Creating and managing them is just as simple as it is using them. This is done in the backend of the site.

Although, eCommerce stores that have a wide range of products may find it difficult to keep the menu categories concise and manageable by the user. Hence, Magento has created 2 ways to solve the problem:

1. Simplify the menu structure by changing category names to fit more products into a single category. In turn, this should reduce the number of subcategories that you need, making the size of your menu smaller.

2. Implement the mega-menu navigation. This is Magento’s silver lining in enhancing a cluttered menu tab. It means a retailer can show all of the products in a neat, compact way. Furthermore, it allows a site to promote the products and include images, increasing user attraction.

Tip: When optimising you menu nvaigation you should always keep 3 things in mind: be easy to understand, search and follow.

Optimise Internal Search

Perhaps a user knows what product they are looking for, or maybe they at least have an idea. Trailing through even a simple menu tab, can seem like a lot of effort. Hallelujah for search bars. Searching using a search bar can seem like a great idea up until the product you are looking for is slightly misspelt and hence it reads “The product you are searching for is not available.” Great. That’s where optimising internal search comes into play.By building an internal search functionality that scans over your site, you can return the most relevant results to users and even suggested products that may be related, though not the product itself. SEO Services in London visit Vivid SEO

Speed Is Key

Statistics show that 40% of visitors to your website visitors will leave if the page doesn’t load within 3 seconds and 80% of customers will not return if website speed doesn’t match their standards. Hence loading speed is a huge factor in the success of any website.

You can optimise your website’s speed with the following tips:

A. Upgrade to Magento 2 and keep it updated – one of the top reasons Magento 2 loads so quickly is due to the lightning database read speed. To fasten the read speed you must enable Flat Catalog which will reduce the MySQL query complexity.

B. Check your system core to ensure you have a good amount of storage for your website.

C. Merge your CSS and JS files to help decrease loading time and make your frontend look more appealing to users.

D. Utilise Magento Caching features.

Make Everything Mobile Friendly

With billions of mobile phone users worldwide, the mobile shopping ratio is said to increase every day. So make everything mobile friendly! That includes your menu navigation, product images, search URLs and buttons. If your site doesn’t support mobile, you’re putting yourself in a losing situation.

To optimise your Magento site for mobile you can:

A. Use a smooth, responsive design

B. Include shorter product descriptions, metadata, URLs and so on

C. Optimise your images so that they load faster without compromising on quality

D. Make sure your buttons are sized for the “large thumb or finger”

Social Up Your Product Pages

Integrating social media into your product pages can help increase brand awareness through encouraging your happy customers to share their favourite products with their friends and followers.This can be done by including automatic share buttons from popular sites like Facebook, Twitter and Instagram and even sites like Amazon, Microsoft Windows and Reddit. The more social groups you allow users to share with, assuming they are relevant places to be for your brand, will give users more options to repost your products.

Include Social Login Buttons

Not only should you integrate social share buttons, but through using social login buttons, a user is given a potentially more convenient way to sign in and make a purchase. This is because they aren’t required to create a new account and enter duplicate information such as name, address and so on even as a guest login. These details can be taken from their favourite social account leaving them to enter only their payment details.Although not social-related, by also integrating secure payment providers such as PayPal, ApplePay or Amazon Pay, a user can then further simplify their checkout process by using an “automatic” payment option. This again makes the purchase possible without having to enter details by using previous payment information that is stored and protected externally.

Use Search-Friendly URLs

It’s best practice to ensure that every URL on your site is optimised for the main keyword on the page. As every URL has to be different, this makes it a lot easier for implementing your targeted keywords.

For many eCommerce sites, it’s important to ensure each category, subcategory and product page is created in a way that makes knowing where on the site a user is, super easy. This relates to simplifying user navigation which in turn, can improve search friendliness.

As a general tip, Magento sites should abide by creating search-friendly URLs using the following formats:

Category Page: yourdomain/category/

Sub-category Page: yourdomain/category/sub-category/

Product Page: yourdomain/category/sub-category/product-name/

How Search Engines Work & What Are Search Engine Ranking Factors

The internet is incredibly large; there are (currently) approximately 50 billion indexed web pages and without search engines it would be impossible to find useful information in this clutter. It would be like searching for a needle in a haystack.Search engines bring order to this chaos. By building an index they can show you the most relevant web pages for your search query. But this index changes frequently. New websites are added daily, web pages are redesigned, new files are uploaded, etc. Because the internet is a dynamic entity, search engines need a tool to help the index stay up to date. For Digital Marketing Agency Check Vivid Digital 

That’s where crawlers come into play. These automated robots scrape web pages for information; they index links, images, videos and other files.

Here’s how a search engine uses crawlers to create search engine result pages:

A] Discovery:

The crawler finds your website, either via a link from another website or via the Add URL page. Currently, Google only follows href and src links.

B] Indexing:

The web pages are processed and indexed. Note that not all content types can be indexed (e.g. some rich media types or dynamic pages).

C] Results:

When you enter a query, search engines analyze their index and show you the most relevant web pages.

In order to show you the most relevant results from their index, search engines need to use a ranking system. There are several factors that are taken into consideration and understanding these factors is essential for your SEO success.

Search Engine Ranking Factors

Relevancy is determined by over 200 factors. It’s impossible to discuss them all, partially because it would take too much time, but mostly because we don’t know all of them. However, research has identified several elements that are important:

Links

When we talk about links, we talk about PageRank; the link analysis algorithm used by Google. It was made by Larry Page (hence the name PageRank) and Sergei Brin, the company’s founders.This algorithm takes quantities of links into account – every link to a website is seen as a vote for that website. The more links you get, the higher you will rank. SEO Services in Hyderabad visit here

One thing you should keep in mind is that this is not a democratic system. Not every link has the same weight. Links from authoritative websites have more influence than links from less popular websites.

Keywords

The keyword distribution on your page is also important. Google checks how often the search query can be found on your page. If it appears in your domain, url, title, header tags, content… the page will be considered more relevant.

Site Age

Old is gold. Google considers older websites to be more authoritative than new websites.

Freshness

Frequently updating your website is a good idea. Add new pages or update old ones. Fresh pages are a sign that the website is not dead.

Other Factors

As they’ve said before: it’s impossible to discuss all the ranking factors. There are others, such as site speed, AuthorRank, site structure… but these are some of the most important.

What Are The Importance Of A Good Site Structure For SEO

The structure of a web site, blog or ecommerce store is very important both in terms of SEO and usability. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way. For Digital Marketing Agency Check Vivid Digital

Site Structure and SEO

A well-defined site structure is important for SEO for three main reasons:

1. It helps search engines understand your content better A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.

. The way search engines work is the following:

. They discover your website on the Web.

They try to figure out the structure of the site so as to get a better understanding on how your pages/posts are related and which pages of your site are more valuable than others.

When you have an optimized structure, you make this job very easy for them and this means better exposure.If on the other hand your site structure is flat, search engines can still index your pages but they won’t have enough clues as to how your pages are related.

2. A good structure increases your chances of getting Sitelinks in Google search Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. They are a great way to make your search listings more prominent and increase your CTR (click through rates).

You cannot specify which parts of your website to be shown as sitelinks since these are automatically selected by the Google algorithm.The only way to get sitelinks to appear with your listing is through a good site structure. SEO Services in Hyderabad visit here

3. A good structure provides for a great user experience and lowers bounce rate.A bounce rate is a metric that shows how many people that land on a webpage leave without interacting with the page or site. A high bounce rate is bad for SEO and the reason is the following:

Google knows when a user clicks on your listing from Google search, visits your page and then goes back to Google search without interacting with your website.For them, this is a signal that users are not happy with the results and eventually this will lead to lower rankings.

When you have a solid site structure, users will find it easier to navigate through your website and find what they are looking for and this increases usability, time on site and lowers your bounce rate.