How Should You Deal With Negative Customer Reviews?

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As a business we face the reality that not everyone will be happy with our services or products. So, what happens when an unsatisfied customer takes their complaint online or onto social media? How do you react? How do you handle the situation so it doesn’t snowball, hurt your business or cause other potential customers to be put off?

Bad Reviews Affect Small Businesses, too!

As a local small business you have to be twice as protective of your brand. As you know, especially here in the Rio Grande Valley, news travels fast and bad news travels twice as fast. So you need to be sure to handle a negative review online quickly and effectively. As we have seen in the past, one person’s complaint about an issue can quickly turn into an swarm of negative feedback from multiple people if not handle properly. For Digital Marketing Companies Check Vivid Digital 

So, What to Do When You Get a Bad Customer Review?

the past, a bad experience with your business would result in an angry call or a strongly worded letter, but in today’s digital age we are faced with the possibility of one customer’s bad experience getting out to a mass audience. A bad online review can create distrust and fear from potential customers, especially if you do not address it quickly. So, how should you deal with negative online reviews?

1. Monitor Your Social Media Channels

We know we say this A LOT, but it truly is one of the most important things you can do for your business. You need to monitor all social media channels for any mention of your brand or business, whether it’s good or bad.

2. Respond

Again, whether the comment was good or bad, you need to respond. Be proactive in reaching out to your engaged users, make them feel heard and understood. Be humble and ensure you are solving all their issues and concerns. For SEO Agency in London visit here

3. Keep Doing It

This is something you must continuously be doing. If someone is taking the time out of their day to talk with your business, that means they care. So, make sure you are responding and handling the issue EVERY SINGLE TIME! Did you know that 58% of customers want companies to respond to a complaint on social media and an even more staggering statistic, 42%expect companies to respond to positive comments.

We know this seems like a lot of work to do, but by doing this your business will create positive sentiment from your customers. These small gestures will be the building blocks of creating loyal customers who will recommend you at every opportunity they can.

Although negative online customer reviews can potentially rec havoc on your business, if you handle each complaint correctly you can leverage the situation to benefit your business and create long lasting relationships with your customers.

Does Facebook Influence Perceptions Of The Female Body?

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A recent study titled ‘The Mediating Role of Appearance Comparisons in Relationship Between Media Usage and Self-Objectification in Young Women’, published in the Young Women – Psychology of Women Quarterly – has tried to answer this question by closely investigating the relationship between the image that women have of their own body, and the use of different types of media:

● Facebook

● Internet

● Television

● Magazines

In particular, the study examines the phenomenon of self-objectification of the female body. For Digital Marketing Company Check Vivid Digital  

The assumption is based on the fact that the media portrait of women is often focused on their physical appearance, rather than on their abilities or their personality. Therefore, media exposure that promotes the image of woman as a sexual object encourages, within adolescents, a perception through this lense.

This theory, called the theory of objectification, warns of the most dangerous aspects of the phenomenon: self-objectification can lead to eating disorders, anxiety disorders, body shame and depression.

The survey was conducted in the United Kingdom on a sample of 150 girls between the ages of 17 and 25 who completed questionnaires regarding:

● their media use;

● the tendency to compare their physical appearance with that of others in general;

● the habit of comparing their body with that of specific groups of people on Facebook, as friends or acquaintances.

The results showed that the use of Facebook is linked to the phenomenon of self-objectification, as the social network is focused on physical aspects. In fact, Facebook is the place to share personal photos and receive appreciative comments from their virtual friends, thus strengthening or weakening their self-confidence. For SEO Agency in London visit here

In 2013 almost 250 billion photos were shared on Facebook; this figure coupled with the increasing popularity of the medium among young women and the time spent on the social network (about two hours a day according to the Australian Bureau of Statistics), makes it clear how much power the images that run through timelines are on the building of female body perception.

The study concludes that the phenomenon of self-objectivity arising from using Facebook is related to the fact that girls tend to compare their physical appearance to that of other women.

In particular, the comparison between one’s physicality and that of another is more in relation to one’s own peers, friends or acquaintances, than with celebrities. This is because their lifestyles are comparable and thus peers are the most accessible physical ideal.

From this, we can understand how much impact new media, especially social networks such as Facebook, can have on the perception that young women have of their body.

For this reason, it is crucial to ensure girls, especially teenagers, are aware of the clear separation between the real and the online world.

We should teach them that every woman is unique and unrepeatable, beautiful in her own way; that the stereotypes we encounter every day are non-existent models. Every woman has her faults, even those that seem to be perfect. What makes the difference is in accepting their imperfections and enjoying themselves as they are.

This is the secret to having a good relationship with ourselves and with the world around us. So, girls, disconnect from social networks, put your smartphone away and stop being so obsessed with it.

Creating Social Media Marketing Goals That Solve Your Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all. For Digital Marketing Companies Check Vivid Digital  

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: SEO Services in London visit here

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Some Of The Magento SEO Tips to Increase Your Site’s Rankings

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Unlike other online stores, those built on the Magento platform tend to find practising SEO a lot easier (and faster!), but why? Magento has some great features that can be optimised in a few simple clicks that’ll help your site rank higher on SERP results. In this article, we’ll take you through some of the simple SEO practices suited to Magento, ones that you should be using!

01. Use the ‘Right’ Magento Extensions

First things first: Extensions. Many Magento sites are built using individual extensions to create one fully-functioning eCommerce site. So choosing the right extension for your business is imperative for generating success. The right extension will help you increase performance, usability and decrease time and cost for development.The right extension for SEO will help you remain productive, give you a competitive advantage and ensure you ensure a continuous return on investment. Listed below are our top 3 Magento SEO extensions, both paid and unpaid.

1. SEO Content Optimisation by ReloadSEO

This is a unique Magento extension, built to make writing optimised content easy. Here’s what you get:

A. Real-time feedback on the SEO performance of your category and product pages.

B. Obtains data to improve conversion rates and AdWords quality scores.

C. Makes writing optimised content easy for both visitors and search engines.

2.  Free Magento SEO Extension by Creare

It’s common knowledge among the Magento Community that is one of the best free Magento SEO extensions out there. Benefits include:

A. Simple set-up with automatic enabling of features (without configuration or customisation required.)

B. It facilitates you to use HTML sitemap page extension.

C. Remove redundant meta keywords and meta descriptions easily.

D. Numerous user-friendly aspects including Disabled Product Redirecting, Breadcrumb Structured Data, XML Sitemap Fix and SEO Options Checker.

3. Ultimate SEO Suite by AheadWorks v1.3.8

Deemed to be one of the most useful Magento modules, it provides you with multi-store support, support for your blogging feed and allows you to intelligently crawl and index your eCommerce store. For Digital Marketing Agency Check Vivid Digital  

A. The extension allows the usage of canonical URLs in your sitemap is the best insurance that the pages you want will be found and indexed by search engines bots.

B. Submit automatically generated canonical URLs to Google – allow this search engine to crawl and index your site more intelligently.

C. Split your Google Sitemap into smaller more manageable files that get approved by Google.

D. If you allow including pictures in your sitemap, Google indexes these pictures and adds them to the picture search attracting more traffic to your site.

E. The extension automatically replaces short product URLs with canonical URLs all over the store.

Implementing Meta Data and Alt Tags

Most would agree that the key to SEO success is hidden within your metadata. The practice of optimising metadata starts with keyword research. Once you have chosen 1 or 2 keywords to target for each page, it’s important to insert them wisely into your metadata.

What is Meta Data

The meta title is the backend text known as the HTML code in the header of the web page. For the purpose of this article, we’re ultimately looking at 2 components of metadata: the meta title (or the page title) and the meta description.

Optimizing The Meta Title

The meta title is probably the most important SEO element. For generic sites, optimizing your page title is best done when written within 50-60 characters, containing keywords that have been researched and proven to add the right value and relevance to the brand.

Tip: Assuming you receive most traffic from mobile devices, it’s best practice to opt for a shorter meta title. This will keep it to a viewable limit for both users and a search engine’s benefit.

For Magento sites, optimising the title can be simplified, making the whole process a lot shorter. In some cases, leaving the page title empty will actually help it optimise itself. Magento automatically pulls through the category name and parent categories, which assuming they include relevant keywords, will generate an optimised meta title.

Optimising Meta Descriptions

Previously, a meta description has been used to help search engines inform the user about the page. However, Google has improved it’s crawlability to be able to ‘read’ the entire page. This means that the meta description is now recognised to be a mere suggestion for the text displayed.

Even still, that doesn’t mean you should give it any less attention. It’s an invitation to users to view your page. For best practice, your Magento meta description should include your target keyword(s) to reinforce the fact that your page holds the answer to the user’s search query. This works to urge them to navigate through to your content, driving traffic to your products.

What Are Alt Tags

Alt tags are quite frankly the metadata for images. Simple. The alt tag is used to tell those who may not be able to see the image, what it is. Therefore, it’s crucial to include alt text not just for SEO purposes, but to ensure the elements on your site are fully accessible by all.

Consequently, search engines like Google place relatively high value on alt texts. For Magento users especially, it also helps to improve website search as Google can better determine the topic of the text, as well as driving more traffic through to your products. That’s assuming the image alt tags and product descriptions are related.

Tip: If you find your image relates to your keyword, it’s good practice to include this in the alt tag where you can. This will help alot with optimising your content for SEO purposes. (Although, that doesn’t mean to start spamming your alt text with keywords!)

Simplify Your Menu Navigation

The standard Magento menu navigation is pretty well designed. Although basic, it includes many fundamental features that make using an eCommerce site simple and easy for users.The typical main menu contains categories, subcategories and sub-subcategories – as many as the retailer wishes. Creating and managing them is just as simple as it is using them. This is done in the backend of the site.

Although, eCommerce stores that have a wide range of products may find it difficult to keep the menu categories concise and manageable by the user. Hence, Magento has created 2 ways to solve the problem:

1. Simplify the menu structure by changing category names to fit more products into a single category. In turn, this should reduce the number of subcategories that you need, making the size of your menu smaller.

2. Implement the mega-menu navigation. This is Magento’s silver lining in enhancing a cluttered menu tab. It means a retailer can show all of the products in a neat, compact way. Furthermore, it allows a site to promote the products and include images, increasing user attraction.

Tip: When optimising you menu nvaigation you should always keep 3 things in mind: be easy to understand, search and follow.

Optimise Internal Search

Perhaps a user knows what product they are looking for, or maybe they at least have an idea. Trailing through even a simple menu tab, can seem like a lot of effort. Hallelujah for search bars. Searching using a search bar can seem like a great idea up until the product you are looking for is slightly misspelt and hence it reads “The product you are searching for is not available.” Great. That’s where optimising internal search comes into play.By building an internal search functionality that scans over your site, you can return the most relevant results to users and even suggested products that may be related, though not the product itself. SEO Services in London visit Vivid SEO

Speed Is Key

Statistics show that 40% of visitors to your website visitors will leave if the page doesn’t load within 3 seconds and 80% of customers will not return if website speed doesn’t match their standards. Hence loading speed is a huge factor in the success of any website.

You can optimise your website’s speed with the following tips:

A. Upgrade to Magento 2 and keep it updated – one of the top reasons Magento 2 loads so quickly is due to the lightning database read speed. To fasten the read speed you must enable Flat Catalog which will reduce the MySQL query complexity.

B. Check your system core to ensure you have a good amount of storage for your website.

C. Merge your CSS and JS files to help decrease loading time and make your frontend look more appealing to users.

D. Utilise Magento Caching features.

Make Everything Mobile Friendly

With billions of mobile phone users worldwide, the mobile shopping ratio is said to increase every day. So make everything mobile friendly! That includes your menu navigation, product images, search URLs and buttons. If your site doesn’t support mobile, you’re putting yourself in a losing situation.

To optimise your Magento site for mobile you can:

A. Use a smooth, responsive design

B. Include shorter product descriptions, metadata, URLs and so on

C. Optimise your images so that they load faster without compromising on quality

D. Make sure your buttons are sized for the “large thumb or finger”

Social Up Your Product Pages

Integrating social media into your product pages can help increase brand awareness through encouraging your happy customers to share their favourite products with their friends and followers.This can be done by including automatic share buttons from popular sites like Facebook, Twitter and Instagram and even sites like Amazon, Microsoft Windows and Reddit. The more social groups you allow users to share with, assuming they are relevant places to be for your brand, will give users more options to repost your products.

Include Social Login Buttons

Not only should you integrate social share buttons, but through using social login buttons, a user is given a potentially more convenient way to sign in and make a purchase. This is because they aren’t required to create a new account and enter duplicate information such as name, address and so on even as a guest login. These details can be taken from their favourite social account leaving them to enter only their payment details.Although not social-related, by also integrating secure payment providers such as PayPal, ApplePay or Amazon Pay, a user can then further simplify their checkout process by using an “automatic” payment option. This again makes the purchase possible without having to enter details by using previous payment information that is stored and protected externally.

Use Search-Friendly URLs

It’s best practice to ensure that every URL on your site is optimised for the main keyword on the page. As every URL has to be different, this makes it a lot easier for implementing your targeted keywords.

For many eCommerce sites, it’s important to ensure each category, subcategory and product page is created in a way that makes knowing where on the site a user is, super easy. This relates to simplifying user navigation which in turn, can improve search friendliness.

As a general tip, Magento sites should abide by creating search-friendly URLs using the following formats:

Category Page: yourdomain/category/

Sub-category Page: yourdomain/category/sub-category/

Product Page: yourdomain/category/sub-category/product-name/

How Search Engines Work & What Are Search Engine Ranking Factors

The internet is incredibly large; there are (currently) approximately 50 billion indexed web pages and without search engines it would be impossible to find useful information in this clutter. It would be like searching for a needle in a haystack.Search engines bring order to this chaos. By building an index they can show you the most relevant web pages for your search query. But this index changes frequently. New websites are added daily, web pages are redesigned, new files are uploaded, etc. Because the internet is a dynamic entity, search engines need a tool to help the index stay up to date. For Digital Marketing Agency Check Vivid Digital 

That’s where crawlers come into play. These automated robots scrape web pages for information; they index links, images, videos and other files.

Here’s how a search engine uses crawlers to create search engine result pages:

A] Discovery:

The crawler finds your website, either via a link from another website or via the Add URL page. Currently, Google only follows href and src links.

B] Indexing:

The web pages are processed and indexed. Note that not all content types can be indexed (e.g. some rich media types or dynamic pages).

C] Results:

When you enter a query, search engines analyze their index and show you the most relevant web pages.

In order to show you the most relevant results from their index, search engines need to use a ranking system. There are several factors that are taken into consideration and understanding these factors is essential for your SEO success.

Search Engine Ranking Factors

Relevancy is determined by over 200 factors. It’s impossible to discuss them all, partially because it would take too much time, but mostly because we don’t know all of them. However, research has identified several elements that are important:

Links

When we talk about links, we talk about PageRank; the link analysis algorithm used by Google. It was made by Larry Page (hence the name PageRank) and Sergei Brin, the company’s founders.This algorithm takes quantities of links into account – every link to a website is seen as a vote for that website. The more links you get, the higher you will rank. SEO Services in Hyderabad visit here

One thing you should keep in mind is that this is not a democratic system. Not every link has the same weight. Links from authoritative websites have more influence than links from less popular websites.

Keywords

The keyword distribution on your page is also important. Google checks how often the search query can be found on your page. If it appears in your domain, url, title, header tags, content… the page will be considered more relevant.

Site Age

Old is gold. Google considers older websites to be more authoritative than new websites.

Freshness

Frequently updating your website is a good idea. Add new pages or update old ones. Fresh pages are a sign that the website is not dead.

Other Factors

As they’ve said before: it’s impossible to discuss all the ranking factors. There are others, such as site speed, AuthorRank, site structure… but these are some of the most important.

What Are The Importance Of A Good Site Structure For SEO

The structure of a web site, blog or ecommerce store is very important both in terms of SEO and usability. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way. For Digital Marketing Agency Check Vivid Digital

Site Structure and SEO

A well-defined site structure is important for SEO for three main reasons:

1. It helps search engines understand your content better A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.

. The way search engines work is the following:

. They discover your website on the Web.

They try to figure out the structure of the site so as to get a better understanding on how your pages/posts are related and which pages of your site are more valuable than others.

When you have an optimized structure, you make this job very easy for them and this means better exposure.If on the other hand your site structure is flat, search engines can still index your pages but they won’t have enough clues as to how your pages are related.

2. A good structure increases your chances of getting Sitelinks in Google search Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. They are a great way to make your search listings more prominent and increase your CTR (click through rates).

You cannot specify which parts of your website to be shown as sitelinks since these are automatically selected by the Google algorithm.The only way to get sitelinks to appear with your listing is through a good site structure. SEO Services in Hyderabad visit here

3. A good structure provides for a great user experience and lowers bounce rate.A bounce rate is a metric that shows how many people that land on a webpage leave without interacting with the page or site. A high bounce rate is bad for SEO and the reason is the following:

Google knows when a user clicks on your listing from Google search, visits your page and then goes back to Google search without interacting with your website.For them, this is a signal that users are not happy with the results and eventually this will lead to lower rankings.

When you have a solid site structure, users will find it easier to navigate through your website and find what they are looking for and this increases usability, time on site and lowers your bounce rate.

SOME OF THE 5 STRATEGIES EVERY SUCCESSFUL WEB DESIGN PROJECT NEEDS

Teamwork is so important. Growing up, every team sport and group project was touted as a “team-building experience” that we needed as we got older. As you entered the workforce, you realized that teamwork actually is as important as advertised in your youth.We believe teamwork is at its finest when you have a wide spectrum of very different roles come together. That is what attracted me to inbound marketing and web design in the first place. Just like basketball (or any other team sport), you have a set of individuals, each with their own specialty and role, working toward a common goal. For Digital Marketing Services Check Vivid Digital  

So when you start to consider a website redesign and you begin to look at the process for how it’s done, what are some important strategies that should be part of the project?

While titles may be different and roles may overlap, here are five strategies that every successful web design project needs:

1) Marketing Strategist

The marketing strategist plays a key role in the long-term success of your website. This individual works to ensure the success of the client and their team. The marketing strategist sets expectations, makes sure the team and budget are on track, and works with the rest of the roles involved to set realistic deadlines for the web design project. This person routinely checks in with the team and helps team members overcome any obstacles, relaying information to the client as necessary, while also ensuring all project stakeholders stay on the same page.

The marketing strategist should also understand the latest internet trends and know how to optimize a website for the best conversion rates in the long term. Often, this person collaborates with the content specialist to create offers, blog posts and other content to attract and convert website visitors The marketing strategist’s involvement doesn’t stop after the website launch. This individual focuses on bringing your ideal customers to the site and converting them into leads and sales. As such, the marketing strategist plays an important role in maximizing your website’s ROI.

2) UX Designer

An Agile web design process always begins with the team’s involvement in scoping and prioritizing elements of the project. Your team should always include a UX designer.The UX designer is like an architect and helps formulate the website strategy by conducting initial research on a client’s current website and analyzing it to help craft buyer personas, set goals and create a blueprint for the new website. Every step following the strategy is in place because of this role.

The designer is also responsible for bringing the pages to life using the wireframes created to mock up each page. The designer focuses on creating site concepts as well as developing templates and the graphic design for the website.The UX designer works in tandem with the team, and in particularly close collaboration with the content specialist. SEO Agency in Hyderabad visit here

3) Content Specialist

Content is such an important part of your website, but it doesn’t always get the attention that it deserves. Too often, the task of writing gets delegated to someone who is not a professional writer, which can cause poor conversions and project delays.

A great web design project needs to have someone spearheading content creation. This person should have experience in writing web content, educational marketing copy and persuasive conversion offers. In this role, the content specialist uses the personas for direction to create content for each page of your website.The content specialist should have an eye for detail and be able to use their writing to persuade your audience.

4) Website Developer

Strategy, content and design are all key, but without a team of developers to tie all those pieces together, your website will never be built. The website developer (or development team) uses the web strategy, content and design to build out the website. In this role, the developer builds out the code for the website, performs multiple tests and ensures any bugs or issues are dealt with accordingly. The backend developer builds the website.

5) Editor

It’s important to have a great editor as part of your website project. A professional editor ensures that everything on your website is working, complies with brand guidelines and is error-free. The editor tests workflows, calls-to-action, internal and external links, and more. The difference between having a nice website and a great, professional-looking website is often the work of a strong editor.

 

Top 8 Key Points Getting Started With An Ecommerce Business

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be.

Ecommerce marketing simply uses the best channels and most effective digital methods for the benefit of your business. Digital marketing is a package of ways to help grow your business, further its reach and raise awareness. As digital marketing becomes more and more technologically advanced, and marketing automation becomes the norm for the most basic tasks, you can focus on drawing in sales and growing your business. For Digital Marketing Companies Check Vivid Digital  

With more than 206 million predicted shoppers spending money online this year, there’s never been a better time to start an eCommerce business. If you’re thinking about starting an eCommerce business and selling products online, Here we’re looking at what you need to do to promote your ecommerce business and harness all the data available to you to help you succeed.

1. Start With Your Business Name

The first thing to do (after you decide what you want to sell, of course) is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it’s not already in use. Once you’ve chosen the name, register it. (If you form an LLC or corporation, this will happen automatically in the state where you file your paperwork.)

2. Secure Your Domain Name and Website

Ideally, you’ll get your business name as your domain name, but if it’s not available, choose a URL that’s easy to say and spell, and relates to your business. So if your business is Karen’s Craft Creations and KarensCraftCreations.com isn’t available, try something similar like CraftsbyKaren.com.

The design of your eCommerce site may be the biggest business expense you have. But you want to ensure that it’s not only visually appealing, but also functional. There are out-of-the-box eCommerce solutions like Shopify to begin with, but you may require something more custom-made if your needs are more than basic.

3. Know Your Customer

Your customer’s digital experience is entirely down to you. You can deliver and shape the customer journey each person who visits your website experiences, but you need to know them first. Your target customer should be someone you know inside out, and you should do all you can to focus in on their wants and needs.

You can discover all this information through engaging with your customer, using social media to talk directly to them and find their chosen channels for communication and engagement. The more you know about the people you want to sell to, the better you can shape your content and digital presence to suit them.

4. Know Your Industry

You may already think you know the ins and outs of your business and its field, but more research and analysis can never hurt. In the digital age, everything moves quickly. Any new developments should always be followed and explored in depth.

Likewise, recent history should be fully understood so you can forecast for the future. The better your grasp of the current status of your industry, the easier it is to predict where things may go next. Your strategic plan should make the most of your data and insights.

5 Select The Best Business Structure and Register Your Business

You’ve got several options when it comes to your business structure:

. Sole Proprietor

. Partnership (if you have a business partner)

. LLC

. Corporation

If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.You can register on your own by filling out the appropriate business structure paperwork from the IRS yourself, or you can hire a business filing company to do it for you. A lawyer is another option, but that’s often overkill for the average small business owner’s needs. SEO Agency in Hyderabad visit here

6. Get Your Employer Identification Number

You’ll need an Employer Identification Number (EIN) to open a business bank account and file your business taxes next April. Your EIN is a bit like your business’ social security number: it’s a unique number that identifies your business and helps you file important paperwork. Every business needs one, whether you’ll have employees or not.

7 Know Your Competitors

The wide range of analytics tools out there makes analyzing and understanding your competitors easier than ever before. Pinpointing their strengths and weaknesses gives you something to build from or work towards.

You can examine their social media to see where the small (or large) knowledge gaps lie. It’s in these gaps that you can find your own space and carve out your position in the market where your competitors aren’t already succeeding.

8. Building Your Digital Presence

Nothing matters more than your digital presence as an ecommerce business. Your website isn’t the be all and end all, but it needs to look its best. It is your virtual shop window and a 24/7 portal for leads and sales for your business. You don’t need to invest thousands to make it appealing but you need to give it your time and attention to succeed.

Design Matters

Designing your website doesn’t necessarily mean bringing in an expensive agency. Design is unique to your business and to get started, you may be able to put something together yourself. Your website is a chance to show off what you’re all about and there is no one-size-fits-all approach to web design.

Keep it simple, get your point across and you can be sure your customers will be keen to find out more. All websites are always in beta so don’t expect perfection, just deliver everything you want in the best way you can, ensuring you update your content regularly.

Don’t Doubt Do It Yourself

There are a wide range of self-serve website tools which allow you to piece together your own design. Ready-made templates exist to let you build a compelling experience with ease. No business in 2018 can get by without a strong web presence. Difficulty creating and managing a proper website shouldn’t be a hurdle if you choose the right tools.

Choosing your Domain

If you’re starting from scratch, then you need to begin by selecting your domain. Without a domain you have nowhere for your website to be held and no way for people to access it. Choosing a domain takes seconds, and within a few minutes, you can have your piece of the internet registered in your name and ready to build.

The 3 Important Strategies to Improve Your Search Engine Rankings

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We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going to roll out the Speed Update, they changed their approach to measuring page speed via the Google PageSpeed Insights tool, as well.My team wanted to know if there was any correlation between a page’s speed and a page’s positions in mobile search results, so we ran experiments to find out. We conducted one before and one immediately after the Speed Update. The results? Surprising.

Based on what we learned, these are top three ways you can use page speed as an opportunity to improve your ranking.

1: User Engagement

Simply, user engagement is the measurement of how well your website engages Internet users. A focus on optimizing your website to improve the SEO factors above related to user engagement is the key to this strategy.

SEO ranking factors for user engagement include the following:

Direct website visits – users who visit your website by directly typing in your URL address into their Internet browser (in other websites, the popularity of your website is one of the signals) Time on site – the amount of time users spend on your website Pages per session – the average number of pages users view during a visit to your website Bounce rate – the percentage measure of website visitors who leave your site after viewing only one page without interacting with it 3 Quick Ways to Improve User Engagement Create content that helps users satisfy the problem they are having or challenge they are trying to solve as expressed by the query they use during a search Link to deeper, more specific content within your website giving the user a path to progress and become more immersed in your content and your expertise Create content in multiple forms such as lists, photos that aid the message, videos, and recommended steps or actions Your website design should be appealing to your target market, showcase your brand, and create an environment that makes your content highly and easily readable— particularly on a mobile device.

Quickly provide information on how your products/ services work and an incentive motivating users to perform a certain action; whether that’s calling you, filling out a contact form, making a purchase, etc. Check For Digital Marketing Companies in Vivid Digital

2: Link Structure

Link building, content marketing, link solicitation— it has many names. The most overlooked and undervalued tactic in all of search engine optimization, link structure is how your website interconnects with itself and other websites across the Internet.

Essentially, link structure involves how your website links to other pages within itself (internal links), how your website links to other websites (outbound links), and how other websites link to yours (backlinks/ inbound links).

A focus on optimizing your website to improve the SEO factors involving link structure is the key to this strategy. The SEO ranking factors involving linking include:

Total referring domains – the total number of domains that link to your website Total backlinks – the total number of times (or links) other websites link to your website Total referring IPs – the total number of IP addresses involved in the backlinks to your website Total follow backlinks – the total amount of backlinks counting towards your website’s PageRank (See the difference between follow vs. no follow links) 3 Quick Ways to Improve Your Link Structure Avoid overloading links to your internal top level pages Create a white hat SEO link solicitation plan to get more high-quality backlinks Use appropriately descriptive anchor text for all your links (No more links with clickable text saying, “Click here.”) Your links should briefly describe the type of content the link goes to, the page’s benefit, OR the action the user should take when they land on that page.

3. Increase your Optimization Score.

The findings of our experiment are curious: while we found no correlation between a mobile site’s position and site’s FCP/DCL metrics, we did find an extremely high correlation (0.97!) between a mobile site’s position in search results and its average Optimization Score.

While there is little we can do to influence FCP/DCL metrics (as they are based not only on the actual speed of your site, but also on the users’ connection speeds and their devices), improving your Optimization Score is crucial. The good news? It’s also totally manageable. For SEO Services in Hyderabad visit  here

Google provides a list of recommendations on how to deal with the factors that can lower your Optimization Score in PageSpeed Insights.

Here is a quick list of what you can do:

Avoid landing page redirects. They slow down rendering of a page, which negatively affects desktop and mobile experience. Enable compression. Small image size cuts time spent to download the resource as well as data usage for the client, plus it improves pages’ rendering time. Improve server response time. 53% of mobile users will leave a page if it does not load in less than 3 seconds. Implement a caching policy. Its absence leads to a great number of roundtrips between the client and server during the resources’ fetching process, which leads to delays, page rendering blocking, and higher costs for visitors. Minify resources (HTML, CSS, and JavaScript). It helps to cut on redundant data from the resources delivered to visitors. Optimize images. They account for about 60% of a page size, and heavy images can significantly slow down site’s rendering. Optimize CSS delivery. A page needs to process CSS prior to its rendering. When CSS is full of render-blocking external stylesheets, the process requires a great number of roundtrips that delay rendering. Prioritize visible content. If above-the-fold content exceeds 14,6kB compressed, it requires multiple roundtrips between the server and user’s browser to load and render content. Remove render-blocking JavaScript. Every time a browser encounters it in site’s HTML, it has to stop and execute this script, which slows down the rendering process. If you’re unsure how to implement any of the above page speed optimizations, talk to your website developer or check out more tips here.

 

Top 4 Digital Marketing Strategies You Need to Know for 2019

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences.

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019.

1. Virtual and Augmented Reality

Smart companies are leveraging mobile cameras to improve their customer experience. Through VR and AR, you can improve brand engagement and help with pre-purchase decisions by bringing your products to life. By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so.

Consider Amazon, who set up Oculus Rift VR booths around Prime Day, allowing shoppers to experience a wide range of products from nerf guns to refrigerators as they would in physical reality. By empowering potential buyers to literally picture themselves owning products and simulate this potential reality, VR preemptively addresses needs and pain points, greatly enhancing the customer journey.

When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. StubHub executed this masterfully, introducing an AR feature that allowed fans to better understand the city and stadium ahead of this year’s Super Bowl. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.

By deploying virtual or augmented reality strategically, you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it. For Digital Marketing Company visit Vivid Digital  

2. Artificial Intelligence

In the past, digital marketers have been hesitant to incorporate artificial intelligence into their strategies. But as AI continues to prove itself useful for simplifying data-based experiences and improving user experience, confidence in it has increased.

KLM has done a great job with this, creating a plug-in with Messenger that streamlines everything from booking to check-in and flight status updates. It’s a win-win for both sides: travelers can access all their travel info from anywhere, and KLM can supply it to them without tying up personnel.

Chatbots can also be valuable for facilitating pre-purchase decisions. For instance, Bing’s Business Bot, which is embedded into search results, allows interested users to have basic questions answered by the businesses around them. If their query is not on the pre-configured list, the bot refers them to a phone number. The bot also asks business owners additional questions based on what users are looking for, so that common requests can be answered faster in the future. By refining responses to fit user needs, artificial intelligence allows you to help users better and faster over time.

3. Visual and Voice Search

Search is evolving beyond its text-only origins, meaning that visual and voice search deserve serious consideration now. Think of visual search as a sort of reverse search, using images to find text-based info instead of the other way around. Google, Microsoft, and Pinterest have all jumped into the fray, and it’s only going to get bigger over time. Marketers can gain an edge here by preparing tailor-made content to await potential customers after their image searches, while also gaining even more insights into their preferences.

Dominos Voice Search Example

Voice search also continues to grow as a way for consumers to find more information without even having to lift a finger. Domino’s has done well here, teaming up with Amazon Echo to let customers order pizza hands-free. Allowing people to interact with you via voice search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. The dynamics of voice search also present a challenge for digital marketers, who must figure out how to optimize for both humans and devices.  SEO Agency in Hyderabad visit Vivid Digital

4. Vertical Video

With the shift from desktop to mobile a consistent digital marketing consideration, it should come as no surprise that mobile video ads continue to be hot. Savvy marketers are using videos to both engage their audiences in-app between tasks and on social platforms.

What’s new, however, is the movement towards more vertical video. Instagram’s recent introduction of IGTV continues this trend, allowing users to create long-form vertical videos. While advertising is not available (yet) on IGTV, its great place for brands to share their longer content organically. The success of IGTV and other similar platforms is worth keeping an eye on, as it could cause a major shift in favor of vertical video. If this is the case, marketers will need to create horizontal and vertical assets to reach their audience fully.

Staying Ahead of the Competition

These emerging digital marketing strategies make it easier to both reach customers when and where they are ready to buy and improve their experience post-purchase. Competitive companies know that capitalizing on new forms of content and technology will help them capture new audiences on fresh playing fields.

So which of these hot new digital marketing strategies do you plan on implementing? Let me know in the comments below!